XTalks

SEPTEMBER 14, 2020

Aluminum is a popular choice for food packaging because of its superior recyclability and unique properties for product brands over other materials like plastics and glass – it is endlessly recyclable compared to plastic and paper, while being lighter and studier than glass. Availability. Environmental Sustainability. Versatility.

Packaging 68

Packaging Packaging Production Branding 68

Pharma Marketing Network

MARCH 25, 2023

In the highly competitive pharmaceutical industry, creating a strong brand identity can set companies apart and help them connect with their target audience. A strong brand identity can help increase recognition and loyalty, and ultimately drive sales. Companies can gather this information through market research and focus groups.

Branding 52

Branding Regulation Marketing Packaging 52

XTalks

MAY 23, 2022

Kidfresh, a New York-based brand of frozen children’s food featuring hidden veggies, recently added two new products to its robust lineup of frozen meals. It also uses BPA-free packaging, phthalate-free bowls and 100 percent recycled paperboard. However, Kidfresh is not the only frozen children’s brand with hidden veggies.

Branding 98

Branding Production Packaging Packaging 98

XTalks

FEBRUARY 5, 2021

There are a variety of materials that are used for food packaging, and they serve some very important functions in the food industry. Many of the foods purchased by consumers today are contained in packaging made from materials such as paper, plastic, metal or glass. One of the hallmarks of food packaging is the single-use design.

Packaging 54

Packaging Packaging Contamination Containment 54

XTalks

APRIL 28, 2023

To celebrate 20 years of Xtalks , we’re taking a look back over the last 20 years in the food industry by highlighting some of the most talked-about food brands by the year, mergers and acquisitions and biggest advancements in food safety. It is the maker of Cadbury, Oreo, Ritz, Triscuit and other household brands. In a deal worth $13.8

Branding 52

Branding Packaging Packaging Production 52

XTalks

DECEMBER 29, 2021

Bayer has announced that all of its products will have 100 percent green packaging by 2030. This means all of the company’s over-the-counter (OTC) drugs and supplements such as pain, allergy and cold medications, and vitamins will have brand packaging that is 100 percent recyclable or reusable in less than ten years’ time.

Packaging 59

Packaging Packaging Production Allergies 59

XTalks

MARCH 8, 2022

Women-owned food brands have made some remarkable strides in the food and beverage industry. To celebrate Women’s History Month and International Women’s Day on March 8, there are countless woman-owned-and-operated food brands to support beyond the month of March. Beckon Ice Cream.

Branding 92

Branding Packaging Packaging Protein 92

XTalks

SEPTEMBER 23, 2020

A 16-year study on the effects of “front of package” (FOP) nutrition labels on food products suggests a correlation between the optional labels and the quality of nutrition within those foods, along with the foods of their competitors. Related: Move Over Nutrition Labels, Carbon Footprint Labels are Coming to a Snack Near You.

Packaging 68

Packaging Packaging Branding Production 68

XTalks

FEBRUARY 11, 2021

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables. Related: Big Food Brands Bypass Retailers in Pandemic.

Branding 52

Branding Manufacturing Packaging Packaging 52

XTalks

FEBRUARY 11, 2021

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables. Related: Big Food Brands Bypass Retailers in Pandemic.

Branding 52

Branding Manufacturing Packaging Packaging 52

XTalks

JULY 20, 2021

Bougie Bakes, a Los Angeles-based healthy snack alternative company, has now released dog cookies under the “Bougie Barks” brand. The brand introduces Bougie Barks Peanut Butter Carob Dog Cookies, which are made of five main ingredients: almond flour, peanut butter, carob powder, collagen powder and ground flaxseed.

Marketing 105

Marketing Branding Filler Packaging 105

Pharmaceutical Technology

MAY 17, 2023

Download the Research Guide Research Guide Key Dates August – Submissions Open Early December – Excellence Award winners announced Benefits for Winning Companies Independent recognition solidifies your business as a trustworthy brand. Our brand is recognized as a mark of excellence in the industry.

Packaging 130

Packaging Packaging Branding Research 130

XTalks

SEPTEMBER 14, 2023

Gatorade, a brand synonymous with vibrantly-colored sports drinks, has made a surprising move with its latest offering: Gatorade Water, a clear, unflavored beverage. Unlike its colorful predecessors, this new product focuses entirely on the booming “functional water” market, projected to be worth $12 billion by 2032.

Marketing 52

Marketing Branding Containment Production 52

XTalks

MARCH 14, 2024

At a time when the quest for healthier and environmentally-friendly beverage options continues to gain momentum, Liquid Death has emerged as a frontrunner, carving out a significant niche in the bottled and canned water market. Several factors contribute to Liquid Death’s standout presence in the market.

Branding 99

Branding Marketing Production Packaging 99

XTalks

MARCH 9, 2021

Nestlé has finalized the acquisition of premium beverage brand Essentia, the leading alkaline water brand and number one selling bottled water in the natural channel, for an undisclosed amount. Functional Beverage Market. So what makes Essentia a premium, functional beverage brand?

Branding 56

Branding Sales Packaging Packaging 56

Pharmaceutical Technology

MAY 1, 2023

The NDA is supported by the data package licensed to Ocumension by Nicox as well as the Phase III clinical trial in China. Zerviate, 0.24% was compared to emedastine difumarate ophthalmic solution, 0.05%, an antihistamine, which is marketed under undeb Emadine brand name.

Licensing 162

Licensing Licensing Sales Packaging 162

XTalks

NOVEMBER 4, 2021

In this episode of the Xtalks Food Podcast, Sydney introduces the team to the Better Bagel, the first product from California-based startup Better Brands. The company creates frozen coffee pods akin to pucks that are packaged in a fully recyclable capsule. Is Cometeer’s New Frozen Coffee the Latest in Coffee Innovation?

Branding 52

Branding Packaging Packaging Protein 52

XTalks

APRIL 26, 2021

Future Market Insights predicted in 2019, prior to the onset of the COVID-19 pandemic, that the upcycled food industry was worth more than $46 billion, with an estimated compound annual growth rate (CAGR) of five percent. But will an upcycled certification marker gain consumers’ attention enough to influence their purchasing decisions?

Packaging 59

Packaging Packaging Production Branding 59

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Paying for really credible content is an option but “who has the budget?”

Marketing 180

Marketing Branding Packaging Packaging 180

Intouch Solutions

APRIL 5, 2022

Pharma marketers can be really good at listening. Marketers are good at listening for answers to specific questions that we already know we need to have answered. Throughout industries – from consumer packaged goods (CPG) to B2B – brands make decisions by listening to the communities that matter to them.

Marketing 52

Marketing Branding Packaging Packaging 52

XTalks

JANUARY 15, 2024

As far as condiments go, few brands have managed to capture the hearts and taste buds of food enthusiasts quite like TRUFF. The brand’s initial offering, a truffle-infused hot sauce, set the stage for a new era in gourmet condiments.

Branding 64

Branding Packaging Packaging Marketing 64

XTalks

JULY 11, 2024

The electrolyte beverage market is rapidly growing in 2024, driven by consumer demand for functional drinks. Companies in the Electrolyte Beverage Space Several companies are leading the way in the electrolyte beverage market. These brands offer a range of products, from ready-to-drink options to convenient powders and tablets.

Branding 105

Branding Marketing Production Packaging 105

pharmaphorum

MAY 24, 2021

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains.

Marketing 93

Marketing Branding Life Science Sales 93

XTalks

NOVEMBER 4, 2021

BodyArmor’s line of sports performance and hydration drinks will be added to the company’s portfolio in hopes of growing significantly in the market. BodyArmor is the second-largest sports drink in the market after PepsiCo’s Gatorade, with sales of more than $1.4 billion and a growing rate of 50 percent.

Marketing 96

Marketing Packaging Packaging Branding 96

The Pharma Data

JANUARY 18, 2021

Following Pharma IQ and SGK Health’s virtual masterclass in December 2020, this post-event report explores why authentic human-centric experiences are foundational to a pharma brands existence and the successful implementation of a digital marketing strategy. Redefine digital marketing in pharma with design thinking.

Marketing 52

Marketing Packaging Packaging Pharma Packaging 52

XTalks

MAY 25, 2021

Takis, a chip company, known for its spicy rolled tortilla chip, announced that they are expanding their brand by introducing five new snacks with their signature Fuego flavor and a new brand look. The brand came to the US in 2001 and they have been known since then to provide consumers with the spice they wanted. .

Production 98

Production Branding Packaging Packaging 98

XTalks

OCTOBER 22, 2020

Major players are seeing their sales decline, heightened competition from smaller brands and mounting production costs. While it was once favorable to make it big, the report suggests that small competitors are innovating at a faster pace by using digital tools and finding new routes to market. Adapting new industry structures.

Branding 57

Branding Packaging Packaging Production 57

Pharmaceutical Technology

MARCH 10, 2023

Lebanon’s ongoing economic crisis and changes in pricing strategies have caused monumental price hikes that impact market access. Branded medicines accounted for roughly 76% of the Lebanese market in 2022, according to GlobalData’s Price Intelligence (POLI) database.

Marketing 130

Marketing Branding Medicine Manufacturing 130

Pharmacy Checkers

FEBRUARY 14, 2020

Many readers complained that it just wasn’t cutting it compared to the brand name version. Several years later, the FDA ordered bioequivalence tests and finally, through those results, which found, like ConsumerLab.com did, that the People’s Pharmacy was right, and forced the drug off the market. Just switch back to the brand!”

Branding 62

Branding FDA Approval Pharmacy Bioequivalency 62

Cloudbyz

MARCH 3, 2023

Brand Awareness Mid-size CROs may lack the brand recognition that larger CROs possess. To address this challenge, mid-size CROs should invest in marketing and branding to increase their visibility and differentiate themselves from their competitors.

Compliance 98

Compliance Branding Packaging Packaging 98

XTalks

JUNE 14, 2023

The online marketplace PartnerSlate has made waves in the food and beverage contract manufacturing industry, recently securing a $4 million investment to further its mission of connecting food brands and contract manufacturers. This is where San Francisco-based PartnerSlate comes in.

Contract Manufacturing 97

Contract Manufacturing Manufacturing Branding Packaging 97

Pharmaceutical Technology

MAY 23, 2023

The proposed changes aim to reduce the time between new drug launches in the 27 EU markets and the entry of generic competitors into the market. While a handful of incentives are offered by the reform package, they are overshadowed by the potential drawbacks for the innovative sector.

Marketing 130

Marketing Medicine Manufacturing Drugs 130

XTalks

OCTOBER 27, 2023

McDonald’s introduced a whimsical twist to its Happy Meal offerings by packaging them in Halloween-themed buckets, which could also serve as trick-or-treat pails for kids. The team commends McDonald’s for its marketing tactics, especially when they can combine nostalgia with contemporary touches.

Branding 52

Branding Packaging Packaging Marketing 52

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Engagement channels. Joanna Carlish. Do they have the right tone?

Regulation 91

Regulation Marketing Sales Branding 91

XTalks

DECEMBER 19, 2023

It’s a tale of innovation, consumer preferences and the challenges of introducing alternative sweeteners to a market dominated by traditional tastes. It’s a story of cultural tastes, import challenges and the potential for niche products to find a place in the American market.

Branding 98

Branding Production Packaging Packaging 98

XTalks

OCTOBER 20, 2022

Nestlé said it has agreed to acquire the Seattle’s Best Coffee brand from Starbucks, further strengthening the Nescafe and Nespresso owner’s coffee business in the US. With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”.

Branding 52

Branding Packaging Packaging Sales 52

XTalks

AUGUST 17, 2020

Six new mouth-watering juice flavors have entered the market through the launch of new beverage company, Silly Juice. The flavors are branded by the company as “seriously good.”. ” In 2019, the beverage industry was seeing a decline in juice sales and manufacturers found it difficult to maintain market share.

Marketing 61

Marketing Packaging Packaging Branding 61