Emotional empathy is driving brand equity
pharmaphorum
AUGUST 13, 2020
We see the dedication of healthcare workers – or of the shelf-filler in our local store – and we are moved to thank them and to make our own contribution. Non-pharma brands leading by example. There are many other mega pharmaceutical companies in the kill-COVID game: Johnson & Johnson, Sanofi, AstraZeneca, GSK and Roche included.
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