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Top New Prescription Drug Commercials on TV 2023

XTalks

While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. The ad vouches that Astepro provides allergy relief within 30 minutes.

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Veeva Systems Summit, Madrid – pharmaphorum reflects

pharmaphorum

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

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Glenmark and Lotus partner on allergic rhinitis spray 

pharmaphorum

The mission to treat people who suffer from allergic rhinitis has been given a boost as two pharma companies join forces. According to Allergy UK, allergic rhinitis affects 10%-15% of children and 26% of adults in the UK. It will be marketed and distributed in the US through Glenmark’s partner, Hikma Specialty.

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2021 PM Society Digital Awards – Winners Announced

pharmaphorum

Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals. Among pharma companies and healthcare organisations, the top three companies, taking two Golds each, were AstraZeneca, klarify and Novartis Gene Therapies.

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Is it time for vaccination mandates?

World of DTC Marketing

Fauci, director of the National Institute of Allergy and Infectious Diseases — DeSantis’s political action committee sells swag emblazoned with the slogan “Don’t Fauci My Florida” — and anemic vaccination programs. The Post also reported, “Florida Gov.

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Disrupted medical conferences: Lessons learnt

pharmaphorum

Figure 1 summarises the salient pros and cons based on a wide range of sources including the medical media, healthcare market research organisations, social media (including conference hashtags), doctors’ social networks, and PCOs. Figure 1 What doctors say about virtual events . . About the author.

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Top Life Science News and Trends in 2023 at Xtalks

XTalks

And this year Eli Lilly stepped into the obesity drug market with its own GLP-1 weight loss drug Zepbound (tirzepatide), which the US Food and Drug Administration (FDA) approved in November of this year. Bayer’s Astepro (azelastine), an over-the-counter medication for cold, flu and allergies, led the pack in the first half of 2023 with 7.4