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Over the past five years, medical XR companies that were smaller start-ups have evolved into multimillion-dollar enterprises, partnering with pharmaceutical companies to supply digital therapeutic solutions using 3D immersive technology. If pharma joined the event, it would undoubtedly expand the reach of these solutions.
The partnership marks one of the biggest deals between a pharma organisation and a VR company in history and highlights the increasing intersection between immersive technology and healthcare. Gani started BehaVR in 2016 to create DTx for mental and behaviouralhealth. Configuring a collaboration.
There is an opportunity to address this at scale with digital tools and techniques, and expand support into just about any therapeutic area through the holistic integration of mental and behaviouralhealth solutions that improve patient care. A growing need for digital health proficiency.
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