Pharma Marketing Network

SEPTEMBER 22, 2021

Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Telehealth: Past. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care.

Big Data 52

Big Data Marketing Life Science Licensing 52

Pharma Marketing Network

JANUARY 9, 2025

Big Data: Data-driven insights guide targeted advertising and refine messaging for different audience segments. Integrating these technologies doesnt just make campaigns more effective; it elevates how brands connect with their audiences. How can technology enhance pharma marketing strategies?

Marketing 52

Marketing Compliance Big Data Regulation 52

pharmaphorum

FEBRUARY 16, 2021

But that approach has fallen short of delivering coherent and high-quality customer experiences due to internal competition between brands, franchises, business units, etc. Once we combine data-driven and human behavioural insights, we can really understand what we can do. Principle 3: In AI we trust. Flat but strong leadership.

Marketing 107

Marketing Production Big Data Pharma Companies 107

Pharma Marketing Network

SEPTEMBER 22, 2021

Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Telehealth: Past. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care.

Big Data 40

Big Data Marketing Life Science Licensing 40

Pharma Marketing Network

NOVEMBER 11, 2020

The presentation shared findings from a case study using Lexical Analytics, revealing how big data and AI drive commercial success. . Results also showed that the most effective ways for pharma executives to reach patients in 2020 included social media, digital advertising, and email from brands to patients. __.

Marketing 52

Marketing Doctor Doctors Branding 52

pharmaphorum

SEPTEMBER 18, 2020

The name Zeneca was invented by a branding consultancy who had been instructed to find a name which was memorable, had no associations with other companies, nor was offensive in any language”. The profits from these products funded the development of new drugs, such as gastroesophageal treatment Losec and cardiovascular treatment Aptin.

Pharma Companies 116

Pharma Companies Sales Vaccine Vaccination 116

Pharma Marketing Network

OCTOBER 14, 2024

The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing. Pharma executives must navigate these regulatory complexities while maintaining compliance to protect their brand reputation and foster trust with stakeholders.

Marketing 52

Marketing Branding Big Data Drugs 52

Pharma Marketing Network

OCTOBER 17, 2024

This approach not only enhances brand visibility but also drives patient education and empowerment, encouraging individuals to take a more active role in their healthcare decisions. By collaborating with influencers, pharma companies can tap into new patient communities and engage them in meaningful conversations about health and wellness.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

JUNE 11, 2020

So I would expect we’re going to find the same type of welcoming environment, maybe even more so with the pharma marketing network brand behind us. I think, you know, when we sat down, we had that lunch and I said, you know the opportunity here for us to take over the mantle and keep the pharma guy brand going.

Marketing 52

Marketing Branding Regulation Production 52

Pharmaceutical Technology

FEBRUARY 15, 2023

Big data analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.

Big Data 130

Big Data Manufacturing Production Vaccine 130

Pharmaceutical Technology

FEBRUARY 16, 2023

Choosing high-quality equipment for conducting calibrations on instruments can augment the instrument efficiency, accuracy, safety, and overall performance and enhance the brand value of the companies performing the analysis, testing, or measurement.

Engineer 130

Engineer Manufacturing Containment Production 130

The Pharma Data

JANUARY 17, 2021

Syntegra has also engaged with the Federal Drug Administration (FDA) to evaluate the role of synthetic data in regulatory decisions, for COVID-19 and beyond. With the COVID-19 pandemic, there has never been a time when rapid, low burden access to patient-level data, at scale, was more urgent” says Michael D.

Life Science 52

Life Science Engineer Big Data Scientist 52