Drug Patent Watch

DECEMBER 12, 2024

Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. Branded drugs, developed through extensive research and clinical trials, often enjoy patent protection for a limited period.

Licensing 96

Licensing Licensing Branding Drugs 96

Roots Analysis

JANUARY 28, 2024

Big Data in healthcare refers to the vast amount of data that is continuously expanding and cannot be efficiently stored or processed using traditional tools. It accounts for the majority of big data in healthcare and comprises information, such as medical images, surveys, chats, and written narratives.

Big Data 40

Big Data Medicine Marketing Clinical Trials 40

Pharma Marketing Network

JANUARY 29, 2025

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns.

Marketing 52

Marketing Compliance Big Data Branding 52

Pharma Marketing Network

JANUARY 9, 2025

Precision Medicine Marketing: Drugs like Keytruda , designed for specific genetic profiles, have revolutionized treatment approaches. Big Data: Data-driven insights guide targeted advertising and refine messaging for different audience segments. Tailored video content or interactive apps can help meet these expectations.

Marketing 52

Marketing Compliance Big Data Regulation 52

pharmaphorum

SEPTEMBER 18, 2020

The name Zeneca was invented by a branding consultancy who had been instructed to find a name which was memorable, had no associations with other companies, nor was offensive in any language”. The profits from these products funded the development of new drugs, such as gastroesophageal treatment Losec and cardiovascular treatment Aptin.

Pharma Companies 116

Pharma Companies Sales Vaccine Vaccination 116

Pharma Marketing Network

OCTOBER 14, 2024

The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing. With advancements in genomics and biotechnology, there is a move towards tailoring treatments to individual patients based on their genetic makeup.

Marketing 52

Marketing Branding Big Data Drugs 52

Pharma Marketing Network

OCTOBER 17, 2024

This data-driven approach is helping companies optimize their marketing spend while maximizing impact and reach. Personalized Medicine and Targeted Campaigns Personalized medicine is revolutionizing the pharmaceutical industry by tailoring treatments to individual genetic profiles and health conditions.

Marketing 52

Marketing Pharma Companies Regulation Production 52