Big Data Branding Pharma Companies 
Pharma Marketing Network
JANUARY 29, 2025
In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. But what exactly is shaping the future of pharma marketing this year? Brands that fail to provide consistent messaging risk losing trust and engagement.
Pharma Marketing Network
OCTOBER 17, 2024
Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
pharmaphorum
FEBRUARY 16, 2021
They had to be nurtured and cared for, despite the fact we, as pharma companies, have very limited direct access to patients. But that approach has fallen short of delivering coherent and high-quality customer experiences due to internal competition between brands, franchises, business units, etc. Principle 3: In AI we trust.
Pharma Marketing Network
OCTOBER 14, 2024
Understanding the Shifts in the Pharma Landscape The pharmaceutical landscape is experiencing significant shifts, primarily due to advancements in technology and the increasing digitization of healthcare. Content marketing is another powerful tool in the pharma marketer’s arsenal.
Pharma Marketing Network
JUNE 11, 2020
So I would expect we’re going to find the same type of welcoming environment, maybe even more so with the pharma marketing network brand behind us. I think, you know, when we sat down, we had that lunch and I said, you know the opportunity here for us to take over the mantle and keep the pharma guy brand going.
pharmaphorum
SEPTEMBER 18, 2020
But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.
Pharmaceutical Technology
FEBRUARY 15, 2023
Big data analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.
Expert insights. Personalized for you.
52 
Let's personalize your content