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The report also suggested that BigData was thought to be the most important partner to AI, in terms of introducing technology-related changes in the pharmaceutical sector (Figure 2). In addition to collaborating with AI-technology providers, pharmacompanies are also engaging in vertical integration.
Across the industry, pharmacompanies are turning to AI and real-world data to address many of the challenges of running clinicaltrials. David Clifton is professor of clinical machine learning in the Department of Engineering Science of the University of Oxford.
Josh Sackman, president and co-founder of AppliedVR, and Web Sun, president and co-founder of Komodo Health, relay how their newly formed collaboration reshapes the clinicaltrial process by using data, helping to cut costs and allowing for evaluation of broader patient populations. .
A pilot study has been launched by the EMA to see whether it is helpful for regulators to look at the ‘raw data’ from clinicaltrials submitted in support of new marketing application along with the usual structured analyses from sponsors.
The ‘PEP Talks’ monthly e-newsletter has approaching 50 pharmacompanies as subscribers and the inaugural ‘Patient Engagement Day’ on September 01 st achieved an inspirational number of downloads of toolkits for ways to ‘Amplify the Patient Voice’ as the launch theme. Will pharma listen, and is this even their role to do so?
Clinicaltrials play a pivotal role in drug development. Time is also of the essence in drug development, as competitive product-to-market lead times help pharmacompanies improve profitability. Time spent on clinicaltrials involves investment and being able to predict ADRs assists with improving the success rate.
But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharmacompanies in the world: AstraZeneca.
In 2021, Komodo acquired two companies: Mavens, a developer of cloud-based software used for speciality biotech and pharmacompanies, and Breakaway Partners, a market access software company targeting the life sciences industry. He oversees operations, including business development, sales and marketing, and people.
Understanding the Shifts in the Pharma Landscape The pharmaceutical landscape is experiencing significant shifts, primarily due to advancements in technology and the increasing digitization of healthcare. Content marketing is another powerful tool in the pharma marketer’s arsenal.
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