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The oceans of health data out there can be overwhelming for pharmacompanies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . on Bigdata: astronomical or genomical? ,
Time is also of the essence in drug development, as competitive product-to-market lead times help pharmacompanies improve profitability. With the advancement in digital technologies, data collection from end-users enables pharmacompanies to take notice of certain trends.
“We can couple that with claims data and directly look at healthcare resource utilisation and see which doctors patients are visiting and if they are going to the emergency room or urgent care because of pain,” Sackman states. “This is just a remarkable shift in the culture of how clinical trials are run.
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