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The global pharma industry experienced an 11% rise in social media posts on bigdata in Q1 2023 compared with the previous quarter, with the highest share accounted for Eli Lilly and Co, according to GlobalData’s analysis of social media posts. Buy the report here.
The oceans of health data out there can be overwhelming for pharmacompanies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . on Bigdata: astronomical or genomical? ,
With machine learning and bigdata analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns. Bigdata analytics plays a crucial role in identifying prescribing patterns, understanding patient behaviors, and tailoring content strategies.
Across the industry, pharmacompanies are turning to AI and real-world data to address many of the challenges of running clinical trials. Can the combined potential of new AI technologies and real-world patient data hold the key to overcoming the challenges in clinical trial design that have historically led to trial failure?
But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharmacompanies in the world: AstraZeneca.
HEPAprint – Adverse Drug Reaction (ADR). Clinical trials play a pivotal role in drug development. Understanding the possible scenarios relating to drug safety with the help of technology proves beneficial for all stakeholders. British startup HEPAprint develops predictive software to prevent adverse drug reactions.
With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively. Social media, online forums, and digital content are becoming primary channels for disseminating information about new drugs and therapies.
Understanding the Shifts in the Pharma Landscape The pharmaceutical landscape is experiencing significant shifts, primarily due to advancements in technology and the increasing digitization of healthcare. Regulatory changes are also reshaping the industry, with authorities imposing stricter guidelines to ensure drug safety and efficacy.
And when you look through who those Twitter followers are, it’s very heavily skewed towards industry, as is the website, we’ve also put some tools on our website to be able to look at who the visitors are, by company. Don Langsdorf (EHS): 141 different pharmacompanies from around the world. John Mack (PG): Yeah.
Bigdata analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.
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