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Who’s posting what? Big Data related social media posts increased by 11% in the pharma industry in Q1 2023

Pharmaceutical Technology

The global pharma industry experienced an 11% rise in social media posts on big data in Q1 2023 compared with the previous quarter, with the highest share accounted for Eli Lilly and Co, according to GlobalData’s analysis of social media posts. Buy the report here.

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Digitalising drug discovery

pharmaphorum

The oceans of health data out there can be overwhelming for pharma companies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . on Big data: astronomical or genomical? ,

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Top Pharmaceutical Trends Shaping the Future of Pharma Marketing in 2025

Pharma Marketing Network

With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns. Big data analytics plays a crucial role in identifying prescribing patterns, understanding patient behaviors, and tailoring content strategies.

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Synthetic control arms in clinical trials: Making it happen

pharmaphorum

Across the industry, pharma companies are turning to AI and real-world data to address many of the challenges of running clinical trials. Can the combined potential of new AI technologies and real-world patient data hold the key to overcoming the challenges in clinical trial design that have historically led to trial failure?

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A history of AstraZeneca

pharmaphorum

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

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5 Top Emerging Pharmacovigilance Startups Impacting The Industry

Cloudbyz

HEPAprint – Adverse Drug Reaction (ADR). Clinical trials play a pivotal role in drug development. Understanding the possible scenarios relating to drug safety with the help of technology proves beneficial for all stakeholders. British startup HEPAprint develops predictive software to prevent adverse drug reactions.

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively. Social media, online forums, and digital content are becoming primary channels for disseminating information about new drugs and therapies.