Pharma Marketing Network

JANUARY 29, 2025

With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns. Big data analytics plays a crucial role in identifying prescribing patterns, understanding patient behaviors, and tailoring content strategies.

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Marketing Compliance Big Data Branding 52

Cloudbyz

SEPTEMBER 25, 2020

Time is also of the essence in drug development, as competitive product-to-market lead times help pharma companies improve profitability. With the help of artificial intelligence (AI) and individual genetic data, the software predicts the potential effects drugs have on specific genetic markers.

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pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

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Pharma Companies Sales Vaccination Vaccine 116

Pharma Marketing Network

OCTOBER 17, 2024

Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

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Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

OCTOBER 14, 2024

Understanding the Shifts in the Pharma Landscape The pharmaceutical landscape is experiencing significant shifts, primarily due to advancements in technology and the increasing digitization of healthcare. Content marketing is another powerful tool in the pharma marketer’s arsenal.

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Marketing Branding Big Data Drugs 52