pharmaphorum

FEBRUARY 16, 2021

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. . The R&D focus began to shift, and so did the marketing.

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Roots Analysis

JANUARY 28, 2024

Big Data in healthcare refers to the vast amount of data that is continuously expanding and cannot be efficiently stored or processed using traditional tools. It accounts for the majority of big data in healthcare and comprises information, such as medical images, surveys, chats, and written narratives.

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Pharma Marketing Network

AUGUST 18, 2021

SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. Marketing Agility – the Path to Digital Engagement & Innovation. But as an industry, we’re still not moving fast enough, particularly when it comes to digital marketing. 16th appeared first on Pharma Marketing Network.

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XTalks

SEPTEMBER 9, 2024

This blog provides a comprehensive look at the medical device giants, ranked by market capitalization , leading the charge into the future of medicine. Abbott Laboratories (ABT) Market Capitalization : $267.1 Billion Abbott Laboratories leads the medical device industry in market capitalization. In Q2 2024, Intuitive posted $2.01

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Marketing Insulin Sales Big Data 105

Drug Patent Watch

DECEMBER 12, 2024

This approach not only helps maintain market exclusivity but also ensures a steady revenue stream for pharmaceutical companies. Understanding the Pharmaceutical Market Dynamics The pharmaceutical industry is a complex ecosystem where branded drugs and generics coexist, each playing a vital role in patient care and market dynamics.

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Drug Patent Watch

JANUARY 16, 2025

Real-Time Assessment and Strategic Planning AI and big data are also enabling real-time assessment of patent filing trends across technologies, geographies, and industries. Tools like PatSeer and Derwent Innovation offer extensive data integration capabilities, allowing for more thorough and comprehensive patent searches.

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Drug Patent Watch

DECEMBER 17, 2024

Contract Development and Manufacturing Organizations (CDMOs) are at the forefront of this shift, playing a crucial role in bringing innovative therapies to market. Responding to Market Demands The pharmaceutical market is notoriously unpredictable. Flexibility has become more than just a buzzword it’s a necessity.

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Pharma Marketing Network

JANUARY 29, 2025

Marketers must adapt to cutting-edge technology, personalized engagement, and regulatory shifts to stay ahead. But what exactly is shaping the future of pharma marketing this year? With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns.

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Pharmaceutical Technology

OCTOBER 27, 2022

“The development of initial research in this domain started out almost a decade ago when I considered adopting AI and machine learning techniques, I had worked with in financial markets for the computational biology domain.”. ” The AMPLY deal is the latest in a long line of medtech-related deals throughout the last decade. .

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Pharmaceutical Technology

OCTOBER 1, 2022

Novo Nordisk will obtain exclusive global rights for developing and marketing the lead NLRP3 inhibitor programme of Ventus for various ailments, including nonalcoholic steatohepatitis (NASH), chronic kidney disease and other cardiometabolic diseases. “We

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Marketing Compliance Big Data Regulation 52

Pharmaceutical Technology

AUGUST 2, 2022

This may be tied to a previous finding derived from the same survey, highlighting that Spain and the UK had the highest percentage of respondents using 'all-electronic' patient records compared with the other surveyed European markets (France, Germany and Italy—Figure 2).

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Pharma Marketing Network

MAY 6, 2023

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. 1) Danks, D. “AI

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pharmaphorum

DECEMBER 8, 2022

However, such advancements, while transforming patients’ lives, are fueling an increasingly complex market landscape characterized by smaller and harder‑to‑reach patient populations, complicated diagnostic processes, and significant and fragmented pockets of high unmet need.

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Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing.

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Marketing Branding Big Data Drugs 52

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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BioTech 365

AUGUST 5, 2020

LONDON–(BUSINESS WIRE)–#GlobalPharmaceuticalContractResearchandManufacturingCRAMMarket–Technavio has been monitoring the pharmaceutical contract research and manufacturing market and it is poised to grow by USD 69.09 bn during 2020-2024, progressing at a CAGR of over 9% during the forecast period.

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Big Data Manufacturing Marketing Research 40

Roots Analysis

APRIL 4, 2023

In addition to the advances in processing power of computing machines and the development of smarter algorithms, big data is considered to be one of the key drivers of growth in this segment. Big data holds great promise in terms of its potential applications in the healthcare industry as mentioned below.

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Big Data Life Science Development Clinical Trials 52

pharmaphorum

JUNE 28, 2016

In today’s competitive, highly regulated environment, product success is dependent upon data and fact-based decision making. More and more, Medical Affairs teams play a pivotal role in education pre- and post-launch, yet the explosion of big data in healthcare is changing how we make value-based decisions that are critical to success.

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Compliance Big Data Regulation Production 52

pharmaphorum

FEBRUARY 1, 2022

His research focuses on the development of big data machine learning for tracking the health of complex systems. He has carried a drug candidate continuously from early preclinical development throughout to market authorisation with an innovative application strategy, including a novel and innovative real-world data approach.

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Pharma Marketing Network

SEPTEMBER 22, 2021

Panelists: Tim Glennon , Vice President of Marketing, Evofem Biosciences. Robert Schildt , Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals. Marketing Agility – the Path to Digital Engagement & Innovation. Ray Gomez , Head, Worldwide Digital Marketing – Channel & Content Strategy, BD.

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Big Data Marketing Life Science Licensing 52

Delveinsight

AUGUST 18, 2021

As of now, there is no cure for Diabetes, however, medication and treatment options are available in the market that can help the patient to live a healthy life. Through this article, we have compiled some of the major advances in the Diabetes market in recent years, which includes – Insulin Pumps .

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XTalks

MARCH 12, 2025

Cloud-Based Clinical Database Systems : Leveraging cloud technology to streamline data management and collaboration. Advanced Data Analytics : Utilizing big data and machine learning to derive data-driven perspectives from clinical trial data.

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Intouch Solutions

FEBRUARY 1, 2022

Digital health investments skyrocketed in 2021, increasing 79% from 2020, according to a year-end report by CB Insights , a marketing intelligence firm. There is still vast potential to connect wearable data, remote monitoring, and virtual care to improve patient outcomes. Author: Alex Kareotes, Director, Media and Innovation.

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XTalks

JANUARY 20, 2022

The career outlook for life science consulting is promising as the size of the consulting market worldwide was $132 billion in 2020, according to the Statista Research Department. Commercial strategy: Building a commercial strategy involves strategic planning to optimize success on the market.

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Life Science Production Marketing Big Data 98

Pharmaceutical Technology

NOVEMBER 9, 2022

According to a recent GlobalData report, healthcare professionals have – for the second year in a row – ranked artificial intelligence (AI) and Big Data as the top two technologies revolutionising the pharmaceutical sector. Linked to IoT is the concept of control tower technology.

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pharmaphorum

DECEMBER 14, 2020

As the first microbiome-based therapeutic steps closer to market approval, the scientific community continue to demonstrate the functional role of the human microbiome as a novel source of therapeutic, biomarker and diagnostic development.

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Development Drugs Big Data Genome 52

Placebo Control

DECEMBER 19, 2013

The Wall Street Journal has an interesting article on the use of “Big Data” to identify and solicit potential clinical trial participants. The premise is that large consumer data aggregators like Experian can target patients with certain diseases through correlations with non-health behavior. And that’s the real shame of it.

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Big Data Clinical Trials Clinical Trials Trials 40

Pharma Marketing Network

SEPTEMBER 22, 2021

Panelists: Tim Glennon , Vice President of Marketing, Evofem Biosciences. Robert Schildt , Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals. Marketing Agility – the Path to Digital Engagement & Innovation. Ray Gomez , Head, Worldwide Digital Marketing – Channel & Content Strategy, BD.

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Big Data Marketing Life Science Licensing 40

pharmaphorum

MAY 4, 2021

These include digital sales and marketing, virtual clinical trials, and the continued maturation of telehealth – as well as the directions in data to follow. In the white paper, expert contributors share a detailed picture of the digital trends with the greatest potential to impact the near future.

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pharmaphorum

OCTOBER 26, 2021

Using big data and artificial intelligence would give the manufacturing sector the ability to improve accuracy and eliminate errors, while also increasing the transparency of supply chains.

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Manufacturing Medicine Big Data Development 121

Roots Analysis

FEBRUARY 7, 2023

AI has the potential to revolutionize the oncology sector, by overcoming the existing challenges, by leveraging the power of big data to further improve the cancer treatment. The market is characterized by a mix of well-established and small firms.

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Marketing Big Data Development Drugs 40

pharmaphorum

FEBRUARY 11, 2022

In 2021, Komodo acquired two companies: Mavens, a developer of cloud-based software used for speciality biotech and pharma companies, and Breakaway Partners, a market access software company targeting the life sciences industry. He oversees operations, including business development, sales and marketing, and people.

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Life Science Engineer Development Big Data 105

Cloudbyz

SEPTEMBER 3, 2024

With the ability to process and analyze vast amounts of data from various sources, pharmacovigilance professionals can now identify potential safety signals earlier and more accurately, leading to timely interventions and better patient outcomes.

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Compliance Big Data Clinical Trials Clinical Trials 52

ACRP blog

JUNE 13, 2024

by Steve Young, MA, Chief Scientific Officer at CluePoints. “The Evolution of Access: A Pathway to Multiple Markets,” by Piety Rocha, Director, Head of Regulatory Affairs & Country VDC Head at PharmaLex, Australia. “Establishing Early Efficacy in Depression Clinical Trials,” by Bradley D.

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Clinical Research Research Clinical Trials Clinical Trials 59

Cloudbyz

SEPTEMBER 25, 2020

Time is also of the essence in drug development, as competitive product-to-market lead times help pharma companies improve profitability. MEDIKURA Digital Health – Post-Market Drug Safety. Even drugs that have been in the market for many years require continuous monitoring of adverse events and drug reactions.

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