Pharma Marketing Network

JANUARY 29, 2025

Marketers must adapt to cutting-edge technology, personalized engagement, and regulatory shifts to stay ahead. But what exactly is shaping the future of pharma marketing this year? With machine learning and big data analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns.

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pharmaphorum

DECEMBER 8, 2022

These groundbreaking discoveries ushered in a new age of precision and personalized medicine, leading to innovations in novel targeted proteins, cell and gene therapies, and medical devices, which are often accompanied by bespoke diagnostic and testing criteria. The evidence‑generation process has become far more challenging.

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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pharmaphorum

OCTOBER 26, 2021

Only sustainable, robust supply chains and business models will allow innovation to flourish, secure access to medicines, and minimise the industry’s impact on the environment. It is obvious, said Daniell, that “predictable and sustainable access to quality medicines” has to sit at the heart of Europe’s health agenda.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing.

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pharmaphorum

FEBRUARY 1, 2022

His research focuses on the development of big data machine learning for tracking the health of complex systems. He has carried a drug candidate continuously from early preclinical development throughout to market authorisation with an innovative application strategy, including a novel and innovative real-world data approach.

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Roots Analysis

APRIL 4, 2023

In addition to the advances in processing power of computing machines and the development of smarter algorithms, big data is considered to be one of the key drivers of growth in this segment. Big data holds great promise in terms of its potential applications in the healthcare industry as mentioned below.

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Pharma Marketing Network

SEPTEMBER 22, 2021

Panelists: Tim Glennon , Vice President of Marketing, Evofem Biosciences. Robert Schildt , Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals. Marketing Agility – the Path to Digital Engagement & Innovation. Ray Gomez , Head, Worldwide Digital Marketing – Channel & Content Strategy, BD.

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XTalks

MARCH 12, 2025

Additionally, the Digital Medicine Society (DiMe) will provide expertise in integrating digital endpoints in clinical research, spotlighting both the opportunities and challenges of leveraging digital tools in clinical trials. Cloud-Based Clinical Database Systems : Leveraging cloud technology to streamline data management and collaboration.

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pharmaphorum

JULY 14, 2022

A pilot study has been launched by the EMA to see whether it is helpful for regulators to look at the ‘raw data’ from clinical trials submitted in support of new marketing application along with the usual structured analyses from sponsors.

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pharmaphorum

APRIL 8, 2022

Thus, she belongs to the Center for Medical Informatics at the University Medicine Dresden. Her research area is the secondary use of observational data of patients with rare and unclear diseases; with attention to the research data infrastructure and terminologies.

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ACRP blog

APRIL 5, 2023

Through these collaborations, advanced technologies tied to AI and big data are being employed to develop personalized and targeted medicines, ultimately leading to more effective treatments for diseases like cancer and immune deficiencies,” Lyons notes.

Clinical Trials 52

Clinical Trials Clinical Trials Big Data Life Science 52

Intouch Solutions

FEBRUARY 1, 2022

Digital health investments skyrocketed in 2021, increasing 79% from 2020, according to a year-end report by CB Insights , a marketing intelligence firm. There is still vast potential to connect wearable data, remote monitoring, and virtual care to improve patient outcomes. Author: Alex Kareotes, Director, Media and Innovation.

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ACRP blog

JUNE 13, 2024

The article bolsters the issue’s “Let’s Get Personal: Scaling Clinical Research Down to You and Me” theme as it joins several other contributed pieces focused on patient centricity and personalized or precision medicine topics.

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Pharmaceutical Technology

JUNE 20, 2023

The current tech landscape is rapidly evolving, with advancements in areas such as big data and conversational platforms. Big data is essentially extremely large data sets that can be analysed to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.

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Pharma Marketing Network

SEPTEMBER 22, 2021

Panelists: Tim Glennon , Vice President of Marketing, Evofem Biosciences. Robert Schildt , Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals. Marketing Agility – the Path to Digital Engagement & Innovation. Ray Gomez , Head, Worldwide Digital Marketing – Channel & Content Strategy, BD.

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pharmaphorum

DECEMBER 22, 2021

For the past ten years we’ve seen a steady acceptance of the need for patient engagement practises to become routine and integrated into all systems of healthcare and the creation of new medicines and devices. Patients are beginning to expect the providers of their medicines to help them with their condition and the impact on their lives.

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ACRP blog

JUNE 13, 2024

The article bolsters the issue’s “Let’s Get Personal: Scaling Clinical Research Down to You and Me” theme as it joins several other contributed pieces focused on patient centricity and personalized or precision medicine topics.

Clinical Research 52

Clinical Research Research Clinical Trials Clinical Trials 52

ACRP blog

JUNE 13, 2024

The article bolsters the issue’s “Let’s Get Personal: Scaling Clinical Research Down to You and Me” theme as it joins several other contributed pieces focused on patient centricity and personalized or precision medicine topics.

Clinical Research 52

Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

JULY 4, 2022

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar. Thus, she belongs to the Center for Medical Informatics at the University Medicine Dresden.

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Cloudbyz

SEPTEMBER 25, 2020

Time is also of the essence in drug development, as competitive product-to-market lead times help pharma companies improve profitability. MEDIKURA Digital Health – Post-Market Drug Safety. Even drugs that have been in the market for many years require continuous monitoring of adverse events and drug reactions.

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Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. So, you continue with Pharma Marketing news. So they all do things that they do very well and they cover the market very well.

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Marketing Branding Production Regulation 52

Delveinsight

FEBRUARY 17, 2021

Key companies in the segment, such as Medtronic , Xiaomi , Huawei , Garmin , and Fitbit, offer many new devices to the user to dominate the evolving wearable market. The sedentary and unhealthy lifestyles, rising prevalence of CVD, lower cost of devices are likely to generate the demand for wearable devices in 2021 and the coming years.

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Cloudbyz

SEPTEMBER 8, 2024

Insights into such change by McKinsey focus on digital tools and data-driven methods at the core while giving an equal role to changes at organizational structure. The Role of Advanced Analytics Big Data and Advanced Analytics have become a set of technologies without a replacement in the armory of biopharma R&D.

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Roots Analysis

DECEMBER 29, 2023

In order to gain marketing approval from regulatory authorities for a novel therapeutic intervention, highly accurate and elaborate clinical trial data is required to validate the drug’s safety and effectiveness towards a specific target indication.

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Clinical Trials Clinical Trials Trials Research 40

The Pharma Data

JANUARY 12, 2021

a leader in precision medicine and artificial intelligence (AI)-enabled patient-centric oncology clinical trial enrollment, announced today it has launched its SYNERGY-AI Oncology Clinical Trial Command Center (OCTCC) with the mission to disrupt and accelerate the clinical trial enrollment process. 13, 2021 13:00 UTC.

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XTalks

SEPTEMBER 9, 2024

This blog provides a comprehensive look at the medical device giants, ranked by market capitalization , leading the charge into the future of medicine. Abbott Laboratories (ABT) Market Capitalization : $267.1 Billion Abbott Laboratories leads the medical device industry in market capitalization.

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Pharmaceutical Technology

FEBRUARY 15, 2023

Big data analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.

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Drug Patent Watch

DECEMBER 17, 2024

Contract Development and Manufacturing Organizations (CDMOs) are at the forefront of this shift, playing a crucial role in bringing innovative therapies to market. Responding to Market Demands The pharmaceutical market is notoriously unpredictable. Flexibility has become more than just a buzzword it’s a necessity.

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Delveinsight

AUGUST 18, 2021

As of now, there is no cure for Diabetes, however, medication and treatment options are available in the market that can help the patient to live a healthy life. Through this article, we have compiled some of the major advances in the Diabetes market in recent years, which includes – Insulin Pumps . Diabetes Medications.

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pharmaphorum

SEPTEMBER 18, 2020

German and Swiss pharma companies dominated the Swedish market at this time and it wasn’t until 1913 that the discussions were turned into a pharmaceutical company, Astra AB. Astra introduced two important product families onto the Swedish market in 1948: penicillin and anaesthetics, initially in the form of Xylocaine.

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Pharmaceutical Technology

MAY 9, 2023

Meanwhile, decentralisation and the Big Data revolution are transforming the way researchers run clinical trials, and previously untapped geographies are emerging as new hubs for future research. Translating Big Data into results Big Data is another cornerstone of the digital revolution.

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XTalks

AUGUST 2, 2023

With each passing year, pharmaceutical companies around the globe strive to deliver cutting-edge medicines, therapies and vaccines that impact the lives of millions. In this in-depth article, we embark on a captivating journey to uncover the top 30 pharma and biotech companies that have been instrumental in shaping the future of medicine.

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