pharmaphorum

FEBRUARY 16, 2021

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. . The R&D focus began to shift, and so did the marketing.

Marketing 106

Marketing Production Big Data Pharma Companies 106

Pharma Marketing Network

JANUARY 29, 2025

Marketers must adapt to cutting-edge technology, personalized engagement, and regulatory shifts to stay ahead. But what exactly is shaping the future of pharma marketing this year? Big data analytics plays a crucial role in identifying prescribing patterns, understanding patient behaviors, and tailoring content strategies.

Marketing 52

Marketing Compliance Big Data Branding 52

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Marketing 52

Marketing Pharma Companies Regulation Production 52

Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. The rise of big data analytics, artificial intelligence, and machine learning has revolutionized drug discovery, development, and marketing.

Marketing 52

Marketing Branding Big Data Drugs 52

pharmaphorum

FEBRUARY 1, 2022

Across the industry, pharma companies are turning to AI and real-world data to address many of the challenges of running clinical trials. Can the combined potential of new AI technologies and real-world patient data hold the key to overcoming the challenges in clinical trial design that have historically led to trial failure?

Clinical Trials 104

Clinical Trials Clinical Trials Trials Engineer 104

Pharmaceutical Technology

NOVEMBER 9, 2022

According to a recent GlobalData report, healthcare professionals have – for the second year in a row – ranked artificial intelligence (AI) and Big Data as the top two technologies revolutionising the pharmaceutical sector. The legacy of this disruption has been a rethink in the way pharma companies do business.

Big Data 130

Big Data Manufacturing Vaccination Vaccine 130

Cloudbyz

SEPTEMBER 25, 2020

Time is also of the essence in drug development, as competitive product-to-market lead times help pharma companies improve profitability. MEDIKURA Digital Health – Post-Market Drug Safety. Even drugs that have been in the market for many years require continuous monitoring of adverse events and drug reactions.

Pharma Companies 52

Pharma Companies Big Data Drugs Clinical Trials 52