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The new technologies strengthening pharmaceutical supply chains

Pharmaceutical Technology

According to a recent GlobalData report, healthcare professionals have – for the second year in a row – ranked artificial intelligence (AI) and Big Data as the top two technologies revolutionising the pharmaceutical sector. The legacy of this disruption has been a rethink in the way pharma companies do business.

Big Data 130
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5 Top Emerging Pharmacovigilance Startups Impacting The Industry

Cloudbyz

Time is also of the essence in drug development, as competitive product-to-market lead times help pharma companies improve profitability. With the advancement in digital technologies, data collection from end-users enables pharma companies to take notice of certain trends.

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4 principles for the future of pharma marketing

pharmaphorum

They had to be nurtured and cared for, despite the fact we, as pharma companies, have very limited direct access to patients. Historically, marketing excellence has been very product-driven. We need to love our customers more than our products and place their safety and interests above everything else.

Marketing 103
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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

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Creating an effective patient engagement set of practices that is enduring and future-proof

pharmaphorum

The ‘PEP Talks’ monthly e-newsletter has approaching 50 pharma companies as subscribers and the inaugural ‘Patient Engagement Day’ on September 01 st achieved an inspirational number of downloads of toolkits for ways to ‘Amplify the Patient Voice’ as the launch theme. Will pharma listen, and is this even their role to do so?

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Using technology to reassess the clinical trial landscape

pharmaphorum

. “The goal is to look at the primary endpoints of pain intensity and pain interference, but we’re also looking to fill in additional clinical and health economic gaps to understand the true value of our product within healthcare,” Sackman explains.

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Navigating the Evolving Pharma Industry: Key Marketing Strategies for Pharma Executives

Pharma Marketing Network

Understanding the Shifts in the Pharma Landscape The pharmaceutical landscape is experiencing significant shifts, primarily due to advancements in technology and the increasing digitization of healthcare. Content marketing is another powerful tool in the pharma marketer’s arsenal.