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A history of AstraZeneca

pharmaphorum

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

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4 principles for the future of pharma marketing

pharmaphorum

They had to be nurtured and cared for, despite the fact we, as pharma companies, have very limited direct access to patients. But fine is not good enough for financial markets and investors, and this slight model evolution was not enough to keep the sales growing at the expected rates. Principle 3: In AI we trust.

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Empowering rare disease patient advocacy organisations with data

pharmaphorum

During the pandemic, numerous digital health companies flourished due to the necessity for virtual solutions, including Komodo Health. He oversees operations, including business development, sales and marketing, and people. Web Sun is co-founder and president at Komodo Health. About the author.

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Using technology to reassess the clinical trial landscape

pharmaphorum

.” The partners stress that this novel approach, paired with the “explosion in availability and accessibility of real-world data and real-world evidence”, as Sun states, creates an opportunity to use this new technique to supplement the evidence traditionally generated from clinical trial control groups.

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Using big data to stabilise pharma supply chains in an age of disruption

Pharmaceutical Technology

Big data analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.

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