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Bigdata analysis can be enormously powerful in providing insights for business strategy throughout the pharma value chain, including in the acceleration of drug discovery and development, optimization of manufacturing processes, management of supply chains and the creation of innovative sales and marketing strategies.
But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharmacompanies in the world: AstraZeneca.
With machine learning and bigdata analytics, companies can now predict market trends, enhance drug development, and create hyper-personalized campaigns. AI-powered chatbots, predictive modeling, and automated sales reps are reshaping HCP engagement and patient support.
They had to be nurtured and cared for, despite the fact we, as pharmacompanies, have very limited direct access to patients. But fine is not good enough for financial markets and investors, and this slight model evolution was not enough to keep the sales growing at the expected rates. Principle 3: In AI we trust.
During the pandemic, numerous digital health companies flourished due to the necessity for virtual solutions, including Komodo Health. He oversees operations, including business development, sales and marketing, and people. Web Sun is co-founder and president at Komodo Health. About the author.
.” The partners stress that this novel approach, paired with the “explosion in availability and accessibility of real-world data and real-world evidence”, as Sun states, creates an opportunity to use this new technique to supplement the evidence traditionally generated from clinical trial control groups.
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