How brands can tap into wellness – lessons from influencers
Bio Pharma Dive
NOVEMBER 21, 2022
Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.
Branding Related Topics 
Upscaling your brand strategy: New ways of planning
pharmaphorum
JUNE 17, 2024
Learn how to upscale your brand strategy with new and innovative ways of planning. Discover effective brand planning strategies to take your brand to the next level.
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At least three oncology 2023 brand launches have blockbuster potential
Pharmaceutical Technology
JANUARY 22, 2024
An analysis of GlobalData’s analyst consensus sales and forecast database reveals that three out of 12 novel oncology brands that launched globally from November 2022 to December 2023 have the potential to reach blockbuster sales.
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Analyzing Branded and Generic Pharmaceuticals
Pharmaceutical Commerce
NOVEMBER 8, 2024
In the first part of his video interview with Pharma Commerce Editor Nicholas Saraceno, Jonathan Colehower, managing director, global operations & supply chain practice at UST, describes how events such as the East and Gulf Coast port strikes have brought to light the differences between branded and generic pharmaceuticals.
5 Proven Social Media Marketing Strategies for Pharma Brands
Pharma Marketing Network
NOVEMBER 15, 2024
But with strict regulations and evolving consumer expectations, how do pharma brands navigate the digital landscape effectively? Leverage Branded and Unbranded Content Pharma brands often face the challenge of balancing branded drug content with valuable, unbranded health information. Why It Works: People trust people.
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Pharmanovia announces acquisition of Sanofi’s CNS brands
Pharmaceutical Technology
SEPTEMBER 19, 2023
UK-based Pharmanovia has announced the acquisition of 11 central nervous system (CNS) brands from Sanofi.
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iNova to acquire Mundipharma’s consumer healthcare brands
Pharmaceutical Technology
JUNE 26, 2023
iNova Pharmaceuticals has entered a deal to acquire a consumer healthcare brand portfolio from Mundipharma International.
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Maximizing ROI with Branded Generics: A Comprehensive Guide
Drug Patent Watch
JUNE 18, 2024
Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.
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Amazon bundles its telehealth services under one brand
pharmaphorum
JUNE 28, 2024
Amazon’s strategy in telehealth has coalesced around a pay-per-visit and subscription-based model under a new brand – Amazon One Medical.
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Pharma Advertising Strategies for Effective Brand Engagement
Pharma Marketing Network
OCTOBER 29, 2024
In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry. Developing a Compelling Brand Story A strong brand story is the backbone of successful advertising. How can social media be used in pharma advertising?
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Sanofi unveils global health brand for medicines supply
Pharmaceutical Technology
JULY 5, 2022
Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.
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Nestlé Tops List of Most Valuable Food Brands in 2023
XTalks
AUGUST 31, 2023
Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.
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Can a Celebrity Influencer Work for Your Brand?
Intouch Solutions
OCTOBER 24, 2024
She highlights how celebrities can provide brands with instant recognition and broad reach, sharing examples like Travis Kelce’s involvement in Pfizer’s “Got Booster?” Celebrities, particularly those who are admired and respected, can transfer some of their credibility to the brands they endorse.
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Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration
Intouch Solutions
JULY 15, 2024
Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed.
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How new technologies help keep brand planning simple
pharmaphorum
JANUARY 17, 2024
New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.
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Effective Brand Positioning Strategies for Pharma Marketers: Standing Out in a Competitive Market
Pharma Marketing Network
OCTOBER 7, 2024
In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. With an ever-evolving market landscape, pharmaceutical companies must develop robust strategies to position their brands distinctively.
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Developing a Winning Healthcare Brand Strategy: Essential Insights for Pharma Marketers
Pharma Marketing Network
OCTOBER 8, 2024
In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. The dynamic landscape demands a comprehensive approach that not only elevates brand visibility but also fosters trust and credibility among consumers.
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Leveraging Generative AI in Brand Planning
Intouch Solutions
MAY 23, 2024
Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning within the life sciences sector. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.
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The Power of Healthcare Branding: Strategies for Pharma Marketing Success in 2025
Pharma Marketing Network
OCTOBER 17, 2024
In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.
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Pharmaceutical Marketing Strategies: How to Effectively Promote Your Brand
Pharma Marketing Network
OCTOBER 3, 2024
In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. The pharmaceutical industry is characterized by intense competition, with numerous brands vying for the attention of healthcare professionals and patients.
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Unleashing the Potential of Brand Journalism in the Healthcare Industry
XTalks
JULY 18, 2023
Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.
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Top 3 Fastest Growing Beverage Brands in 2023
XTalks
JUNE 7, 2023
The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.
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How to ensure brand planning success for 2024
pharmaphorum
FEBRUARY 6, 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.
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What If You Could Supercharge Your Brand Plan?
Intouch Solutions
MAY 7, 2024
In this blog post, we’ll explore how these two words can not only transform your perspective, but also supercharge your brand plan. To us, it’s like approaching your business and brand with a child’s mind. In addition to approaching a brand plan with a child’s mind, we also must consider insights and pair those with a problem.
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How Pharma Brands Grow: Branding in a Performance Marketing World
Intouch Solutions
AUGUST 28, 2023
New research shows the faster adoption of breakthrough medications among health care professionals requires performance marketing efforts be balanced with more creative and more emotional brand building. In this POV, we share research that reflects the need for brand and performance marketing efforts to be balanced and integrated.
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Industry hails mandatory QR code on top 300 drug brands from Aug 1, 2023
AuroBlog - Aurous Healthcare Clinical Trials blog
NOVEMBER 22, 2022
Drug manufacturers have hailed the Drugs (Eighth Amendment) Rules, 2022 mandating barcode or quick response (QR) code on the label of top 300 brands of formulations from August 1, 2023, saying that QR codes will help identify misbranded or counterfeit medicines as well as recall the products if its quality gets compromised during manufacturing.
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ASH23: Pharma branding, Editas’ high bar and clinical trial diversity
Bio Pharma Dive
DECEMBER 11, 2023
Editas had the tall task Monday of convincing ASH attendees its gene therapy for sickle cell disease could improve on Casgevy and Lyfgenia.
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Sobi, angling to become a major hematology player, touts momentum across several brands
Fierce Pharma
JULY 16, 2024
With several launches underway and partnerships driving sales growth, Sobi is gaining momentum in its quest to become a force in hematology. | The Swedish drugmaker reported 13% sales growth in its hematology portfolio, which includes brands such as Doptelet, Vonjo and Apellis-partnered Empaveli (or Aspaveli in Europe, which is one of Sobi's (..)
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Enhancing pharma brand performance through in-depth customer engagement insights
pharmaphorum
OCTOBER 2, 2023
Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this
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How Patient Engagement Can Reduce Brand Launch Risks
Drug Channels
APRIL 12, 2024
To learn more about enhancing patient engagement and adherence, download CareMetx's new report: Driving Brand Success: Minimize Risk and Capture Missed Value from Patient Engagement and Adherence. She then outlines how manufacturers can build adherence into their patient services program to increase patient engagement.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JULY 29, 2024
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. It is available from one supplier. There are fourteen patents…
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Improving access to brand planning tools through modular offerings
pharmaphorum
SEPTEMBER 7, 2023
Improving access to brand planning tools through modular offerings Mike.Hammerton Thu, 07/09/2023 - 08:00 Bookmark this
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Walmart Introduces bettergoods, a New Private Label Brand
XTalks
MAY 1, 2024
In an ambitious move set to redefine grocery shopping, Walmart announced the launch of bettergoods, its most significant private label brand introduction in two decades. This new brand aims to make sophisticated, chef-inspired food products accessible and affordable, catering to the evolving tastes and demands of today’s consumers.
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Angela Tenuta on How Brands Can Transform their Content Velocity
Intouch Solutions
SEPTEMBER 30, 2024
Taking a deeper dive into our recent POV, Content Velocity: Mastering the Three Pillars of Success , Angela Tenuta, President, Agency, covers how pharmaceutical companies can master content velocity to deliver brand content with unparalleled speed, precision and reach in pharmaphorum’s most recent Deep Dive Magazine.
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Who Owns Hostess Brands? Smucker’s New $5.6 Billion Acquisition
XTalks
SEPTEMBER 12, 2023
Smucker Company, otherwise known as Smucker, announced its agreement to acquire Hostess Brands for a substantial $5.6 Who owns Hostess Brands now? times, based on Smucker’s projections of Hostess Brands’ 2023 outcomes. So, who owns Hostess Brands after its financial ups and downs? Yesterday, the J.M.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JANUARY 13, 2024
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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Eight components of effective brand planning tools
pharmaphorum
MAY 11, 2023
Eight components of effective brand planning tools Mike.Hammerton Thu, 05/11/2023 - 13:08 Bookmark this
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
DECEMBER 22, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
DECEMBER 11, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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New patent expiration for Teva Branded drug SEASONIQUE
Drug Patent Watch
JANUARY 29, 2024
Annual Drug Patent Expirations for SEASONIQUE Seasonique is a drug marketed by Teva Branded Pharm and is included in one NDA. There are four… The post New patent expiration for Teva Branded drug SEASONIQUE appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers.
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Celebrating Black-Owned Food Brands This Black History Month
XTalks
FEBRUARY 7, 2024
It’s also an excellent opportunity to support Black-owned food brands that significantly contribute to the ever-evolving culinary landscape. Let’s highlight Black-owned food brands across various categories, including desserts/confectionery, pantry staples, snacks, alcoholic drinks and non-alcoholic drinks.
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Strategic Storytelling: The Art of Branding in Pharma Marketing
Pharma Marketing Network
OCTOBER 24, 2023
Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. How Can Pharma Brands Benefit From It? What is Strategic Storytelling?
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SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1
Intouch Solutions
MARCH 13, 2024
Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 29, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….
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