pharmaphorum

JUNE 28, 2024

Amazon’s strategy in telehealth has coalesced around a pay-per-visit and subscription-based model under a new brand – Amazon One Medical.

Branding 116

Branding 116

Drug Patent Watch

JUNE 18, 2024

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105

Branding Generic Drugs Containment Manufacturing 105

Bio Pharma Dive

MARCH 29, 2021

Learn how three pharma brands used data to validate and adjust their promotional spend in 2020.

Branding 338

Branding Marketing 338

pharmaphorum

JANUARY 17, 2024

New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.

Branding 104

Branding Development 104

Bio Pharma Dive

NOVEMBER 12, 2021

The industry giant and mainstay of corporate America will separate its consumer health business from its drug and medical device units, which will retain the J&J brand.

Branding 345

Branding Drugs 345

pharmaphorum

FEBRUARY 6, 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Branding 109

Branding 109

Bio Pharma Dive

MAY 13, 2022

Tirzepatide, now branded as Mounjaro, helped improve blood sugar control in testing and has been shown to have powerful weight loss effects as well, making it one of the most closely watched drugs in Lilly's pipeline.

FDA Approval 354

FDA Approval Drugs Branding 354

Bio Pharma Dive

NOVEMBER 11, 2024

Developer Autolus set a list price of $525,000 for its new cell therapy, which it will sell for a type of leukemia under the brand name Aucatzyl.

FDA Approval 290

FDA Approval Branding Development 290

Fierce Pharma

FEBRUARY 2, 2024

The strategy includes 11 key growth brands and a continued emphasis on business development.

Branding 122

Branding Business Development Development 122

Bio Pharma Dive

OCTOBER 17, 2024

The French drugmaker will invest 300 million euros into a new entity that will develop lead isotope-based therapies for cancer under the Orano Med brand.

Branding 287

Branding Development 287

Bio Pharma Dive

NOVEMBER 8, 2023

The pharmaceutical company will sell the GLP-1 drug, branded as Zepbound, at a list price about 20% lower than Novo Nordisk's competing drug Wegovy.

Drugs 312

Drugs Branding 312

World of DTC Marketing

AUGUST 9, 2020

This team of consultants would ideally be made up of people who not only have expertise in digital marketing but who also can ensure that a brand team’s digital strategy is aligned with online health seekers. Right now a lot of brands, both inside and outside of pharma, are flying blind when it comes to digital.

Marketing 302

Marketing Branding Development 302

Pharmaceutical Technology

JULY 2, 2024

Leqembi will now face a challenger as donanemab enters the market under the brand name Kisunla.

FDA Approval 264

FDA Approval Branding Marketing 264

Bio Pharma Dive

MARCH 14, 2023

Responding to policy changes and pressure over high drug costs, the pharma is reducing the sticker price of four branded diabetes medicines by up to 75%.

Insulin 299

Insulin Drugs Branding Medicine 299

STAT News

APRIL 4, 2023

Until now, the company has focused on selling generic versions of brand-name medicines. But in a tweet yesterday, the upstart announced that it is selling the Invokana and Invokamet diabetes drugs from Janssen, a unit at Johnson & Johnson.

Branding 140

Branding Medicine Manufacturing Drugs 140

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.

Branding 286

Branding Pharma Companies Development Marketing 286

Bio Pharma Dive

APRIL 21, 2022

List prices for branded medicines rose by nearly 5% last year, according to IQVIA, a figure that fell to 1% after accounting for rebates and discounts.

Branding 279

Branding Medicine Drugs 279

Fierce Pharma

JULY 16, 2024

With several launches underway and partnerships driving sales growth, Sobi is gaining momentum in its quest to become a force in hematology. | The Swedish drugmaker reported 13% sales growth in its hematology portfolio, which includes brands such as Doptelet, Vonjo and Apellis-partnered Empaveli (or Aspaveli in Europe, which is one of Sobi's (..)

Branding 105

Branding Sales 105

Bio Pharma Dive

OCTOBER 27, 2020

The startup, which aims to develop lower-cost alternatives to branded medicines, has licensed two drugs from CStone Pharmaceuticals in a deal that could signal a coming price war in cancer immunotherapy.

Licensing 279

Licensing Licensing Branding Drugs 279

Bio Pharma Dive

AUGUST 5, 2024

For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. With the advent of precision medicine, however, ongoing disease state education has become increasingly critical.

Branding 264

Branding Manufacturing Medicine Marketing 264

Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.

Branding 105

Branding Marketing 105

Fierce Pharma

SEPTEMBER 14, 2023

J&J is uniting its medtech and pharmaceutical arms so that they will be “more connected to the Johnson & Johnson brand," the company said. Alongside a new logo reveal Thursday, Johnson & Johnson unveiled some major changes to its corporate persona. |

Branding 115

Branding Medicine 115

Pharmaceutical Technology

SEPTEMBER 6, 2023

Sandoz, the generics division of Novartis, has underperformed in recent years, but the spin-off may not settle investors.

Branding 147

Branding 147

Drug Patent Watch

DECEMBER 12, 2024

Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. Branded drugs, developed through extensive research and clinical trials, often enjoy patent protection for a limited period.

Branding 90

Branding Licensing Licensing Drugs 90

AuroBlog - Aurous Healthcare Clinical Trials blog

SEPTEMBER 16, 2024

Sold under the brand name Ubrelvy, ubrogepant is already used to treat migraines, but researchers in the US wanted to […]

Drugs 244

Drugs Branding Research Clinical Trials 244

AuroBlog - Aurous Healthcare Clinical Trials blog

OCTOBER 15, 2024

(Abdullah Durmaz/Getty Images) In just a few years, brand-name injectable drugs such as Ozempic, Wegovy, Mounjaro and Zepbound have rocketed to fame as billion-dollar annual sellers for weight loss as well as to control blood sugar levels and reduce the risk of heart disease.

Marketing 244

Marketing Branding Drugs Clinical Trials 244

Pharma Mirror

MAY 19, 2021

From 14th February 2021, Rashedi Hassan focuses his responsibility on developing extensive marketing and sales plan to strengthen the Telstar brand position in the local pharmaceutical market and to promote the presence and distribution of Telstar branded Life Sciences service & product solutions in the region, particularly in the field of engineering (..)

Sales 246

Sales Marketing Engineer Life Science 246

Bio Pharma Dive

AUGUST 10, 2023

The drug, which will be sold under the brand name Talvey, is now cleared by the FDA to treat multiple myeloma, a blood cancer that J&J has identified as a research priority.

Drugs 245

Drugs Branding Research 245

Bio Pharma Dive

MAY 25, 2022

The new initiative commits Pfizer to supplying current and future branded medicines at lower cost to 45 countries. The pharma has been criticized for not doing enough to make its COVID-19 vaccine and pill available globally.

Medicine 244

Medicine Sales Branding Vaccination 244

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 17, 2022

Acetaminophen, also known as paracetamol and sold widely under the brand names Tylenol and Panadol, also increases risk-taking, according to a study from 2020 […]. One of the most consumed drugs in the US – and the most commonly taken analgesic worldwide – could do a lot more than simply take the edge off your headache.

Drugs 245

Drugs Branding Clinical Trials Clinical Trials 245

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. The UK government’s decision to set an unprecedented payback rate of 26.5%

Sales 243

Sales Branding Drugs Medicine 243

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person. They should not rely on a “digital team” who meets with the brand to launch digital initiatives. 10en : Expect the media to be hostile towards pharma.

Marketing 271

Marketing Branding Engineer Doctors 271

Bio Pharma Dive

APRIL 26, 2024

Prescription volume erosion is tracking with company forecasts, executives claimed, even as more insurers could exclude the branded drug.

Branding 189

Branding Drugs 189

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” When I hire an agency, I want two things: seamlessly integrating within the brand team and quick turnarounds on minor work and proposals.

Branding 249

Branding Pharma Companies Development Production 249

pharmaphorum

APRIL 30, 2024

California will start selling its own generic of overdose reversal agent naloxone in another example of the use of government-level purchasing power to reduce drug prices

Branding 114

Branding Drugs 114

World of DTC Marketing

APRIL 19, 2022

There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics. Brand managers usually spend a lot of meetings getting approval for product launches, but that could be a huge mistake. Traffic to your website does not correspond to brand objectives and should not be used as a KPI.

Marketing 192

Marketing Branding Production Development 192

Fierce Pharma

FEBRUARY 13, 2024

While Biogen’s financials are in rough shape now, the company’s CEO, Chris Viebacher, sees reason to be optimistic about the future.

Branding 130

Branding Drugs 130