XTalks

JANUARY 20, 2025

This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

pharmaphorum

MARCH 23, 2022

Whether you’re a large pharma company or a small, emerging one, communication is key. Mark has developed the commercial strategy and leading market access, marketing and multi-channel sales teams at launch for a German biotech company, CO.DON AG, a specialized leader in cell therapies.

Clinical Trials 105

Clinical Trials Clinical Trials Sales Marketing 105

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Short video clips with expert insights.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

pharmaphorum

JANUARY 4, 2022

In 2019, drugs within the oncology therapeutic area accounted for $143 billion in branded pharmaceutical sales, equalling approximately 20% of all global pharmaceutical sales, according to McKinsey. AION plans to provide funding to four to six biotech companies per year, beginning next year.

Pharma Companies 140

Pharma Companies Branding Development Sales 140

Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

Marketing 52

Marketing Branding Pharma Companies Production 52

pharmaphorum

MAY 24, 2022

It powers drug discovery, clinical trials, and operational performance. The number one complaint about commercial teams, according to studies of HCPs, is that they don’t add much value in the digital world because the information is readily available online or on the brand’s website,” adds Kurian. Swift Integration. “It

Marketing 111

Marketing Sales Life Science Pharma Companies 111

Pharmaceutical Technology

NOVEMBER 25, 2022

In many cases, pharma companies select a contract development and manufacturing organisation (CDMO) to develop products versus doing the work themselves for reasons related to cost, convenience, and capacity. PDF scale and reformulation challenge manufacturers. Innovative solutions to complex challenges.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

pharmaphorum

FEBRUARY 17, 2021

However, we have found that working with these groups during the design of the clinical trial is far more beneficial. By building trust early on, the patients will feel part of the solution from the outset, and communities may begin to work alongside pharma to support the acceptance and approval of new products.

Life Science 98

Life Science Genetics Branding Trials 98

Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. How Digital Ads Are Changing Pharma Marketing Precision Targeting : AI and data analytics allow ads to be shown to HCPs based on specialty, prescribing behavior, and practice location.

Compliance 52

Compliance Branding Doctors Doctor 52

pharmaphorum

NOVEMBER 23, 2022

Consultations and clinical trials are often few and far between. This new information can help pharma increase adherence by improving the quality of treatment and creating patient-centred programs and materials. More frequent data points are needed to get the whole picture on rare diseases.

Production 111

Production Branding Pharma Quality Pharma Companies 111

Pharma Marketing Network

MARCH 3, 2025

But how can pharma brands optimize their digital assets while staying compliant with industry regulations? Imagine a pharma website as a digital waiting room. By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates.

Branding 52

Branding Compliance Marketing Dermatology 52

Pharma Marketing Network

DECEMBER 13, 2024

Today, digital platforms like LinkedIn and Instagram connect brands with healthcare professionals (HCPs) and patients alike. Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. How can pharma companies personalize their campaigns?

Marketing 52

Marketing Branding Compliance Engineer 52

Pharma Marketing Network

DECEMBER 13, 2024

Understanding Cost-Per-Action in Pharma Cost-Per-Action (CPA) is a performance-based advertising model where advertisers pay only when a specific action is completed. How It Works: Pharma companies define an “action,” such as an HCP downloading a clinical study or a patient enrolling in a treatment program.

Marketing 52

Marketing Branding Compliance Regulation 52

pharmaphorum

APRIL 28, 2022

Although they have, by definition, small addressable markets, the treatments cost just as many resources to develop as therapies for more common diseases – sometimes more, because of the added difficulty of finding sufficiently large patient populations for trials and finding disease experts to run them. How big pharma tackles rare diseases.

Pharma Companies 59

Pharma Companies Branding Development Marketing 59

Delveinsight

AUGUST 10, 2020

Despite limited clinical evidence, a higher inclination of patients towards marijuana has caused several pharma companies and regulatory authorities to look at the medical use of marijuana in a new light. Moreover, now BioSteel has signed Kansas City Chiefs quarterback Patrick Mahomes as the endorser of the brand.

Marketing 96

Marketing Clinical Trials Clinical Trials Pharma Companies 96

XTalks

MAY 3, 2024

According to Real Chemistry, there are currently 119 active GLP-1 agonist clinical trials, with 53 in Phases III or IV, across more than 60 potential new indications for GLP-1 treatment.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

Pharma Marketing Network

DECEMBER 13, 2024

A marketing network refers to the interconnected channels and strategies pharma companies use to reach their target audiences. Why it Matters Efficient Reach: A well-structured network ensures that branded drugs like Keytruda or Dupixent are promoted effectively to the right audience.

Marketing 52

Marketing Branding Drugs Pharma Companies 52

Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Content marketing is another powerful tool in the pharma marketer’s arsenal.

Marketing 52

Marketing Branding Big Data Drugs 52

pharmaphorum

FEBRUARY 11, 2021

Pharma companies face many challenges when involving patients in the design of clinical trials – but doing so can have huge benefits further down the line, improving the sustainability and quality of research. Involving patients in discussions.

Clinical Trials 101

Clinical Trials Clinical Trials Trials Clinical Research 101

Delveinsight

AUGUST 17, 2020

Metoclopramide , sold under the brand name Reglan , is the first and only FDA-approved therapy for the treatment of Diabetic Gastroparesis. Prokinetic agents such as metoclopramide , domperidone , and erythromycin, increase the rate of gastric emptying and decrease symptoms in patients with Gastroparesis. Another U.S.

Marketing 54

Marketing Trials FDA Approval Clinical Development 54

Pharma Marketing Network

JUNE 8, 2020

Chronic fatigue fibromyalgia, ADD, ADHD, and service those patients through a series of national clinics. Mark (83Bar): Yea and I was almost in service to clinics like Bob’s. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

pharmaphorum

MAY 20, 2022

Last year, the company added clinical trials to the list with the launch of CVS Health Clinical Trial Services , an initiative that works with pharma companies on clinical trial recruitment and even hosts trial sites at certain retail locations. Take us back to May 2020.

Clinical Trials 90

Clinical Trials Clinical Trials Trials Clinical Research 90

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

pharmaphorum

OCTOBER 7, 2021

Rewind to March of 2020, and pharma companies were facing a communication crisis. Thankfully, many pharma companies had already started on a journey towards digital engagement, and healthcare professionals (HCPs) are embracing the medium more than ever before, thanks in part to newer generations who are increasingly digitally-savvy.

Pharma Companies 75

Pharma Companies Production Clinical Trials Clinical Trials 75

XTalks

OCTOBER 1, 2020

The drug is currently in clinical trials for alcoholic hepatitis (AH), nonalcoholic steatohepatitis (NASH), as well as in COVID-19 patients with acute liver or kidney injury. I personally and strongly feel this is a completely brand new and extremely powerful way of doing this,” says Dr. Rodgers. Key Moments.

Scientist 52

Scientist In-Vitro Research Life Science 52

pharmaphorum

APRIL 7, 2021

With other drugs in the pipeline too, van de Winkel said the company aims to continue to break new ground with next-generation antibody-based therapies. He notes that it already has 21 partnerships with pharma companies and will aim to keep more product rights than it did in the past.

Antibody 91

Antibody Life Science Development Drugs 91

Pharmaceutical Technology

SEPTEMBER 26, 2022

In addition, both companies would be able to focus on maximising value creation for their shareholders by prioritising capital and resource allocation, employing separate capital structure policies, and increasing management focus on their respective business needs.”. The company had revenues of $9.6bn both in 2020 and last year.

Manufacturing 162

Manufacturing Drugs Branding Sales 162

Pharma Marketing Network

JANUARY 7, 2025

How do you position your brand as a force for good while addressing public concerns? Think of Big Pharma as a lighthouse: its purpose is to guide and protect, but if the light isn’t clear, it can be misinterpreted. The company shared real-time updates about vaccine development, clinical trial results, and manufacturing timelines.

Branding 52

Branding Pharma Companies Marketing Manufacturing 52

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

XTalks

MARCH 22, 2023

While not a record-breaking deal at $17 billion, the buyout strengthened Pfizer’s injectables business unit with the company reporting an 11 percent increase in revenue the following year. In addition, these drugs can be more complex to develop and push through the clinical trials process, causing R&D costs to add up quickly.

Life Science 97

Life Science Drugs FDA Approval Vaccination 97

Delveinsight

JANUARY 8, 2021

Recently, the Europe commission approved Bulevirtide (brand name Hepcludex) for the treatment of Hepatitis D after decades of research and trials. Several novel compounds are under different stages of a clinical trial as a treatment option for Hepatitis D.

Marketing 52

Marketing RNA Development Pharma Companies 52

pharmaphorum

JANUARY 31, 2023

This feeling contributes to a deep mistrust in both specific branded medications and the pharmaceutical industry producing those medications. Another factor that impacts trust in pharmaceutical companies is the discrepancy between the efficacy of medications in controlled clinical trials and their effectiveness in real-world use.

Clinical Trials 52

Clinical Trials Clinical Trials Trials Vaccination 52

Delveinsight

AUGUST 25, 2021

Pharmaceutical companies may deal in both generic and brand-name drugs as well as medical devices. There are 23 therapies and vaccines in total that are in Phase II of clinical trials. They are governed by a number of rules and regulations that govern drug patenting, testing, safety, efficacy, and marketing. .

Vaccination 98

Vaccination Vaccine Drugs Sales 98

pharmaphorum

DECEMBER 15, 2022

We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers. There is an opportunity for pharma to collaborate with these HCPs and patients, not just for sponsored content and patient education, but also to gather their unique insights around their disease or specialty.

Clinical Trials 103

Clinical Trials Clinical Trials Life Science Marketing 103

pharmaphorum

DECEMBER 2, 2020

After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. Despite some setbacks, Pfizer remains one of the biggest pharma companies in the world today.

Sales 128

Sales Production Drugs Marketing 128

XTalks

DECEMBER 20, 2023

report indicating that they accounted for half of the most viewed new brands. No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59