pharmaphorum

NOVEMBER 13, 2020

The challenge of compliance. One of the main concerns the pharma industry faces is around the issue of compliance and what products they can and can’t advertise. Targeted advertising is crucial to ensure the messaging is tailored to the right audience – healthcare and medical professionals or customers and consumers”.

Branding 124

Branding Pharmacy Marketing Compliance 124

pharmaphorum

FEBRUARY 4, 2021

However, issues like compliance, governance and security often are. These problems tend to be the most severe in the oldest and largest Salesforce orgs, and can result in slow performance, reduced agility, sluggish adoption, misalignment and even compliance and security issues. Security, Governance and Compliance are important .

Compliance 105

Compliance Life Science HR Development 105

World of DTC Marketing

MARCH 9, 2021

eMail represents an opportunity for pharmaceutical companies to get closer to their customers while increasing adherence and compliance. However, this should not prevent brands from talking to their audience(s). The brand, for example, is receiving complaints on packaging that’s hard to open.

Marketing 289

Marketing Branding Packaging Packaging 289

Pharma Marketing Network

APRIL 10, 2025

Gone are the days when print ads and in-person detailing alone could carry a brand. Campaign managers can define budgets, adjust targeting in real time, and refine messaging to meet compliance standards. For branded drugs such as Dupixent , Tremfya , or Ozempic , this level of control is especially valuable.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations.

Compliance 72

Compliance Marketing Branding Regulation 72

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. The question then becomes, “why are pharma brands still using them?” So why is pharma wasting so much money?

Branding 270

Branding Marketing Compliance Pharma Companies 270

Pharma Marketing Network

APRIL 17, 2025

Digital marketing has already transformed how healthcare professionals (HCPs) and patients discover and engage with drug brands. With real-time analytics, programmatic buying, and behavioral targeting, digital platforms allow pharma brands to optimize spend with a precision TV simply cant match.

Branding 59

Branding Compliance Marketing Pharma Companies 59

Drug Patent Watch

JANUARY 29, 2025

Generic drug production involves replicating a brand-name medication's active ingredient, formulation, and dosage. Factors such as raw material sourcing, manufacturing costs, regulatory compliance, and distribution networks all contribute to the final price of the generic medication. Let's start with the basics.

Generic Drugs 66

Generic Drugs Production Compliance Drugs 66

Pharma Marketing Network

FEBRUARY 19, 2025

With the rise of digital advertising strategies , pharmaceutical brands now have an opportunity to target healthcare professionals (HCPs), patients, and caregivers more effectively. Regulatory restrictions, privacy laws, and strict compliance rules make it one of the most challenging industries to navigate digitally.

Compliance 52

Compliance Branding Regulation Marketing 52

Intouch Solutions

SEPTEMBER 30, 2024

Taking a deeper dive into our recent POV, Content Velocity: Mastering the Three Pillars of Success , Angela Tenuta, President, Agency, covers how pharmaceutical companies can master content velocity to deliver brand content with unparalleled speed, precision and reach in pharmaphorum’s most recent Deep Dive Magazine.

Branding 59

Branding Compliance Life Science Marketing 59

Pharma Marketing Network

APRIL 11, 2025

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines.

Marketing 52

Marketing Branding Regulation Production 52

Pharma Marketing Network

FEBRUARY 19, 2025

But as powerful as RTB is, pharma brands must navigate strict regulatory challenges to ensure compliance with FDA and GDPR guidelines. So, how can pharma brands leverage RTB effectively while staying compliant? Heres how it benefits pharmaceutical brands: 1. This reduces wasted impressions and increases engagement rates.

Compliance 52

Compliance Marketing Branding Regulation 52

World of DTC Marketing

FEBRUARY 5, 2021

Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. It represents your brand and your company, which is why you need to allow your agency to use its expertise to design an online solution that works. Treat them as brand team members rather than a vendor.

Branding 187

Branding Pharma Production Compliance Production 187

Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

Branding 52

Branding Marketing Compliance Regulation 52

Pharma Mirror

DECEMBER 1, 2021

CPhI Verified, developed in partnership with SGS, empowers pharmaceutical buyers with an established benchmark of legal, regulatory, quality and brand pre-qualification compliance. The service forms part of the platinum membership on CPhI Online and is designed to further supply.

Cosmetics 130

Cosmetics Compliance Branding Manufacturing 130

Pharma Mirror

SEPTEMBER 6, 2023

by Nataliya Andreychuk, Co-founder and CEO of Viseven Many pharma brands still shy away from marketing directly to patients, depending on conversion through healthcare providers (HCPs). And it is not hard to see why.

Life Science 130

Life Science Marketing Compliance Branding 130

Drug Patent Watch

FEBRUARY 19, 2025

These dedicated individuals play a critical role in ensuring that generic drugs meet the same high standards as their brand-name counterparts. But today, I want to shine a spotlight on the often-overlooked heroes of the generic drug industry: Quality Assurance (QA) professionals. But what exactly does Quality Assurance entail?

Generic Drugs 87

Generic Drugs Drugs Contamination Manufacturing 87

Pharma Marketing Network

OCTOBER 29, 2024

In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry. Developing a Compelling Brand Story A strong brand story is the backbone of successful advertising.

Branding 52

Branding Compliance Regulation Marketing 52

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-evolving digital landscape, programmatic display ads are transforming the way pharma brands reach healthcare professionals (HCPs), patients, and stakeholders. But how can pharma brands leverage programmatic display ads effectively while staying compliant with strict industry regulations? The result?

Branding 52

Branding Compliance Marketing Regulation 52

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. Instead of traditional promotional tactics, pharma brands can use educational content to build credibility.

Branding 52

Branding Marketing Compliance Pharma Companies 52

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. Collaborating with them can enhance credibility and reach.

Marketing 52

Marketing Branding Compliance Drugs 52

FDA Law Blog

JULY 22, 2024

The American Conference Institute (“ACI”) is holding its 2nd West Coast Editionof its Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products from September 25-26 at the Le Meridien Delfina, Santa Monica, California. s John W.M. s John W.M.

Cosmetics 59

Cosmetics Compliance Production Regulation 59

Pharmaceutical Technology

SEPTEMBER 5, 2022

Brand health studies. Brand usage studies. Programmes for treatment adherence and monitoring therapy compliance, and. · Buying behaviour analysis. Media habits. Benchmarking studies. Patient education programmes regarding the administration of medications and therapies. Identifying available financial resources.

Production 147

Production Branding Scientist Compliance 147

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” For example, an app to help patients track MS symptoms may help patients but will it increase compliance?

Doctor 230

Doctor Doctors Branding Development 230

Drug Patent Watch

DECEMBER 10, 2024

Scientific expertise plays a crucial role in ensuring that generic drugs are held to the same standards of quality, safety, and efficacy as their brand-name counterparts. This knowledge is critical in designing bioequivalence studies and ensuring that generic drugs have the same therapeutic effect as the brand-name drug.

Generic Drugs 98

Generic Drugs Bioequivalency Development Drugs 98

Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. With an ever-evolving market landscape, pharmaceutical companies must develop robust strategies to position their brands distinctively.

Branding 52

Branding Marketing Production Compliance 52

Cloudbyz

MARCH 3, 2023

Brand Awareness Mid-size CROs may lack the brand recognition that larger CROs possess. To address this challenge, mid-size CROs should invest in marketing and branding to increase their visibility and differentiate themselves from their competitors.

Compliance 98

Compliance Branding Packaging Packaging 98

Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. The dynamic landscape demands a comprehensive approach that not only elevates brand visibility but also fosters trust and credibility among consumers.

Branding 52

Branding Marketing Development Production 52

Pharma Marketing Network

MARCH 25, 2023

In the highly competitive pharmaceutical industry, creating a strong brand identity can set companies apart and help them connect with their target audience. A strong brand identity can help increase recognition and loyalty, and ultimately drive sales. Another key aspect of building a strong brand identity is consistency.

Branding 52

Branding Regulation Marketing Packaging 52

XTalks

JANUARY 30, 2025

This additional six months of market exclusivity can translate into significant revenue , offering pharmaceutical companies a lucrative opportunity to capitalize on branded drug sales during this extended period. Without effective taste-masking techniques, achieving patient compliance becomes a significant hurdle.

Manufacturing 52

Manufacturing Development Compliance Production 52

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. But there are also warnings.

Marketing 173

Marketing Pharma Companies Branding Doctor 173

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

Marketing 130

Marketing Compliance Production Doctor 130

Intouch Solutions

AUGUST 1, 2024

Developed by the company’s world-class global agency network, EVERSANA INTOUCH , TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets: websites, emails, media assets and more. CHICAGO – Aug.

Branding 52

Branding Marketing Life Science Production 52

Pharma Marketing Network

NOVEMBER 20, 2024

With its ability to combine visuals, messaging, and precise targeting, display advertising can transform brand visibility and drive impressive ROI. Display advertising uses visually engaging ads, such as banners and videos, to promote a product or brand online. But how can pharma marketers harness its full potential?

Branding 52

Branding Marketing Doctor Doctors 52

Pharmaceutical Technology

JUNE 29, 2022

We also benefit from having cGMP manufacturing capabilities in compliance with global regulatory requirements, a strong heritage from our mother company’s brand, a proven track record of reliable and secure supply, and a new partner that is probably the best player in the market within enzyme diversity.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

pharmaphorum

OCTOBER 15, 2020

The coronavirus pandemic has forced a traditionally risk-averse industry tied to legacy systems for regulation and compliance to fully embrace digital solutions in commercial and marketing functions.

Compliance 131

Compliance Pharma Companies Marketing Regulation 131

Pharma Marketing Network

MARCH 20, 2025

New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences. Consumers now expect on-demand access to healthcare information, making it crucial for brands to adjust their content and advertising strategies accordingly.

Marketing 52

Marketing Compliance Branding Regulation 52