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Innovative Approaches to Generic Drug Development: Case Studies

Drug Patent Watch

Why Generic Drugs Matter Generic drugs are the Robin Hoods of the pharmaceutical world, stealing from the rich (brand-name drugs) and giving to the poor (our wallets). They offer the same therapeutic benefits as their brand-name counterparts but at a fraction of the cost. But how do companies develop these cost-effective alternatives?

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Mmmly: The Newest Plant-Based, Functional Cookie Brand

XTalks

Mmmly, a new cookie brand based in Westchester, New York, is on a mission to change cookies for the better. Unlike most cookie brands that focus on flavor over nutrition, Mmmly aimed to use clean and functional ingredients in its plant-based, organic, keto and gluten-free cookies. Mmmly is not the first cookie brand to enter the space.

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Key Considerations for Generic Drug Stability Testing

Drug Patent Watch

Behind the scenes, generic drug manufacturers are working tirelessly to ensure that their products are safe, effective, and identical to their branded counterparts. For generic drug manufacturers, stability testing is a critical step in the development process. Container Closure System : How will the drug interact with its packaging?

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Expert Insights: Development and Manufacture of Highly Potent Oral Liquids

XTalks

In 2020, the US Food and Drug Administration (FDA) issued a Guidance for Industry recommending that sponsors include plans for developing age-appropriate formulations of drug products in instances where adult formulations may not be suitable for paediatric patients.

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COVID-19 Vaccine Brand Names: Moderna Secures Spikevax in Europe While Pfizer is Comirnaty

XTalks

Moderna has won approval from the European Medicines Association (EMA) for branding its COVID-19 vaccine with the name Spikevax. With the approval, Moderna’s Spikevax joins Pfizer-BioNTech’s Comirnaty and AstraZeneca’s Vaxzevria with European brand-name approvals. It partnered on over 75 percent of approved drug names in 2020.

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Is it time for DTC marketers to use a CMP?

World of DTC Marketing

The advantage is that marketing teams can create online ads without relying on an agency but it requires a digital marketer who fully understands the brand’s target customer. A creative management platform contains a range of products, features, and tools that assist and aid different areas of campaign production.

Marketing 190
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What Differentiates Brazil’s Future Farm from Other Plant-Based Meat Brands?

XTalks

Move over Beyond Meat and Impossible Foods, a new plant-based meat brand is about to enter the US market. The brand developed an app that allows consumers to reach out directly to the company and buy frozen and ready-to-eat products. So what differentiates Future Farm from the others and will it find success among Americans?