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The social media problem for healthcare

World of DTC Marketing

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. Mt recommendation was no and was based on the amount of health misinformation I found on the site.

Branding 224
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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients.

Doctors 143
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Just how bad is Facebook health information? Really bad

World of DTC Marketing

Experiences from current patients do provide some context but too often contain lousy advice. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197
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Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

The drug already exists at a lower dose as an anti-diabetic medication under the brand names Ozempic and Rybelsus made by the same pharmaceutical company, Novo Nordisk. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

Drugs 318
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The E-A-T of Disease Awareness and Why Brands Need to Get It Right

Intouch Solutions

you wouldn’t trust tax information on a recipe website), branded properties (i.e., brands should be seen as the authoritative sources for their own information), and being recommended by other experts. Similarly, pharma brands are their own entities, so the organizations behind these sites are never in question to Google or users.

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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

The list also includes providers of behavioural insights, brand naming and development solutions, commercial recruiting solutions, digital and social media advertising, full-service commercial, medical communications, and several other solutions and products. Advertising in direct-to-consumer marketing of pharmaceuticals.

Marketing 130
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155