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Maximizing ROI with Branded Generics: A Comprehensive Guide

Drug Patent Watch

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105
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Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. A creative management platform contains a range of products, features, and tools that assist and aid different areas of campaign production.

Marketing 190
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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130
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Leading commercial dose (non-sterile) companies in contract marketing

Pharmaceutical Technology

Contract marketing companies support pharmaceutical companies in creating, improving, and maintaining their brand, as well as reducing risk, and ensuring better product placement in the market. Identifying the top commercial dose (non-sterile) companies in contract marketing.

Marketing 130
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Leading API chemical companies in contract marketing

Pharmaceutical Technology

Contract marketing companies offer various marketing services that connect suitable strategies with customers at different points in the product lifecycle, helping to increase the customer base and thus revenue. Finding the top API chemical companies in contract marketing.

Marketing 130
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Why Plant-Based Meat Brand Planterra Foods is Shutting Down

XTalks

The plant-based meat brand has permanently ceased operations in Lafayette, Colorado, closing its manufacturing facility and laying off its entire staff consisting of approximately 120 employees. Planterra Foods’ products were sold at retail in 2020 under the Ozo brand, which offered plant-based burger patties, grounds and meatballs.

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White Claw Enters Non-Alcoholic Beverage Market

XTalks

Designed to mirror the taste of the original White Claw Hard Seltzers, these 12-ounce beverages contain only 15 calories per can and are infused with electrolytes for added hydration benefits. White Claw asserted that its 0% alcohol product is unique in the market, offering a premium, complex taste that stands out among non-alcoholic drinks.

Marketing 104