Remove Branding Remove Containment Remove Marketing
article thumbnail

Is it time for DTC marketers to use a CMP?

World of DTC Marketing

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. A creative management platform contains a range of products, features, and tools that assist and aid different areas of campaign production.

Marketing 190
article thumbnail

Maximizing ROI with Branded Generics: A Comprehensive Guide

Drug Patent Watch

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The social media problem for healthcare

World of DTC Marketing

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224
article thumbnail

Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130
article thumbnail

DTC Marketers job just got harder

World of DTC Marketing

How is pharma going to get patients back into to ask their doctor about branded medications? ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. All drug websites should contain warnings about putting off visits for health problems that could worsen. Is telehealth a scam?

Marketing 155
article thumbnail

The future of healthcare?

World of DTC Marketing

In my opinion, these total urgent care centers will be springing up throughout the US and could even be branded under retailers like Wal*Mart or Target. While some contain information that’s irrelevant to most patients, others have information that can be valuable, such as ads for supplements and moisturizing creams.

article thumbnail

Kidfresh: The Better-For-You Kid’s Brand with Hidden Veggies

XTalks

Kidfresh, a New York-based brand of frozen children’s food featuring hidden veggies, recently added two new products to its robust lineup of frozen meals. Both entrees contain 13 grams of protein, are good sources of calcium and are free from preservatives and artificial ingredients. It has raised a total of $10.3