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Protein Bread Brand EQUII Expands Its High-Protein, Low-Carb Offerings

XTalks

EQUII, a food tech startup renowned for its protein bread that focuses on high complete protein and low carbs, is expanding its product line. This new range, which debuted at Expo East last week, includes Plain and Multigrain protein bread, delivering consumers a blend of nutrition without compromising on flavor.

Protein 59
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Why Plant-Based Meat Brand Planterra Foods is Shutting Down

XTalks

The plant-based meat brand has permanently ceased operations in Lafayette, Colorado, closing its manufacturing facility and laying off its entire staff consisting of approximately 120 employees. Planterra Foods’ products were sold at retail in 2020 under the Ozo brand, which offered plant-based burger patties, grounds and meatballs.

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Better Bagel: The Low-Carb, High-Protein Bagel That’s “Changing the Grain”

XTalks

While it looks and tastes like a normal one, the Better Bagel has the same carbohydrate content as two slices of bananas, the same sugar content as a stalk of celery and the same protein content as four eggs. According to the US Department of Agriculture (USDA), a bagel made from enriched wheat flour contains 52.4 grams of protein.

Protein 96
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Kidfresh: The Better-For-You Kid’s Brand with Hidden Veggies

XTalks

Kidfresh, a New York-based brand of frozen children’s food featuring hidden veggies, recently added two new products to its robust lineup of frozen meals. Both entrees contain 13 grams of protein, are good sources of calcium and are free from preservatives and artificial ingredients. It has raised a total of $10.3

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COVID-19 Vaccine Brand Names: Moderna Secures Spikevax in Europe While Pfizer is Comirnaty

XTalks

Moderna has won approval from the European Medicines Association (EMA) for branding its COVID-19 vaccine with the name Spikevax. With the approval, Moderna’s Spikevax joins Pfizer-BioNTech’s Comirnaty and AstraZeneca’s Vaxzevria with European brand-name approvals. It partnered on over 75 percent of approved drug names in 2020.

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Emotional empathy is driving brand equity

pharmaphorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 112
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Bougie Bakes Enters the Pet Treat Market with Their New Bougie Barks

XTalks

Bougie Bakes, a Los Angeles-based healthy snack alternative company, has now released dog cookies under the “Bougie Barks” brand. The brand introduces Bougie Barks Peanut Butter Carob Dog Cookies, which are made of five main ingredients: almond flour, peanut butter, carob powder, collagen powder and ground flaxseed.

Marketing 105