World of DTC Marketing

AUGUST 9, 2020

One way pharma can take bigger steps in digital Marketing is by developing an internal team of consultants. This team of consultants would ideally be made up of people who not only have expertise in digital marketing but who also can ensure that a brand team’s digital strategy is aligned with online health seekers.

Marketing 302

Marketing Branding Development 302

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

pharmaphorum

JANUARY 17, 2024

New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.

Branding 104

Branding Development 104

XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

Branding 98

Branding Marketing Sales Development 98

Pharma Mirror

MAY 19, 2021

Azbil Telstar announces the appointment of Rashedi Hassan as a Sales & Marketing Manager of the subsidiary of the company in Dhaka, Bangladesh.

Sales 246

Sales Marketing Engineer Life Science 246

XTalks

JUNE 7, 2023

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.

Branding 98

Branding Production Marketing Development 98

Pharmaceutical Technology

AUGUST 2, 2022

Sosei Heptares , a corporate brand of Sosei Group Corporation, has signed a new drug discovery partnership and option-to-license agreement with AbbVie for discovering, developing and marketing new therapies for neurological ailments. On signing of the deal, AbbVie will make an upfront payment of $40m to Sosei Heptares.

Development 147

Development Licensing Licensing Branding 147

XTalks

APRIL 4, 2023

Rob’s Backstage Popcorn, a brand launched by the Jonas Brothers and consumer packaged goods (CPG) business The Naked Market, recently raised $7 million in a celebrity-backed series A funding round to support national growth at Albertsons, Kroger, Sam’s Club, Walmart and other retailers.

Branding 98

Branding Production Packaging Packaging 98

Drug Patent Watch

OCTOBER 14, 2024

Risk assessment plays a crucial role in the development of generic drugs, ensuring that these products meet the required standards of safety and efficacy.

Generic Drugs 111

Generic Drugs Development Drugs Branding 111

Drug Patent Watch

DECEMBER 30, 2024

The regulatory environment in Japan for generic drug development is complex and has undergone significant changes in recent years. Generic Drug Development To market a generic drug in Japan, an ANDA must be submitted to the PMDA. Conclusion The regulatory environment in Japan for generic drug development is complex and evolving.

Generic Drugs 52

Generic Drugs Bioequivalency Development Drugs 52

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

Branding 98

Branding Drugs Research Marketing 98

Pharmaceutical Technology

NOVEMBER 24, 2022

Xeris Biopharma and Horizon Therapeutics have sig n ed a research partnership and option agreement for developing a ready-to-use, highly-concentrated, subcutaneous injection of teprotumumab. Under the deal, Xeris will leverage XeriJect, its technology platform to develop the formulation of teprotumumab.

Development 130

Development Sales Branding Medicine 130

XTalks

JANUARY 30, 2025

In 2020, the US Food and Drug Administration (FDA) issued a Guidance for Industry recommending that sponsors include plans for developing age-appropriate formulations of drug products in instances where adult formulations may not be suitable for paediatric patients.

Manufacturing 52

Manufacturing Development Compliance Production 52

Drug Patent Watch

DECEMBER 10, 2024

Generic drug development is a complex process that involves not only scientific and medical expertise but also adherence to strict legal and ethical standards. Scientific expertise plays a crucial role in ensuring that generic drugs are held to the same standards of quality, safety, and efficacy as their brand-name counterparts.

Generic Drugs 98

Generic Drugs Bioequivalency Development Drugs 98

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.

Branding 249

Branding Pharma Companies Development Production 249

Drug Channels

OCTOBER 12, 2023

He explains how pharma brand teams and hub program managers can lessen the impact of accumulators and maximizers on patients’ access and adherence. Sam discusses the evolving landscape of copay adjustment programs.

Branding 98

Branding Drugs Marketing Development 98

Bio Pharma Dive

OCTOBER 28, 2024

Learn why print remains a preferred channel for healthcare communications, and how printed materials can help build relationships with patients, develop brand loyalty and maintain brand consistency.

Branding 144

Branding Development 144

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. According to metrics that I have reviewed for several brands, the most critical data for new drugs is the product label for HCPs. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. Enough is enough; please develop a relevant content strategy to help people navigate false and misleading health information. 7even : Every brand team should have an integrated digital marketing person.

Marketing 271

Marketing Branding Engineer Doctor 271

Fierce Pharma

FEBRUARY 2, 2024

The strategy includes 11 key growth brands and a continued emphasis on business development.

Branding 94

Branding Business Development Development 94

World of DTC Marketing

MARCH 9, 2021

Using automation for email campaigns is one of the most efficient methods of communicating with prospective customers and followers who have a genuine interest in following the updates of a business or brand. However, this should not prevent brands from talking to their audience(s).

Marketing 289

Marketing Branding Packaging Packaging 289

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. There are three essential elements of any good marketing plan: brand objective, Strategy, and tactics. Brand managers usually spend a lot of meetings getting approval for product launches, but that could be a huge mistake.

Marketing 192

Marketing Branding Production Development 192

World of DTC Marketing

MARCH 10, 2021

The advantage is that marketing teams can create online ads without relying on an agency but it requires a digital marketer who fully understands the brand’s target customer. The benefits to developing creative in-house is speed, costs and having someone integrated within the team who really understand the audience.

Marketing 190

Marketing Branding Production Containment 190

World of DTC Marketing

AUGUST 23, 2022

Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. The research was straightforward. The results were not what the DTC team expected. Where was DTC ranked?

Branding 243

Branding Doctor Doctors Marketing 243

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. The question then becomes, “why are pharma brands still using them?” So why is pharma wasting so much money?

Branding 270

Branding Marketing Compliance Pharma Companies 270

Pharmaceutical Technology

MARCH 8, 2023

However, there is steadily increasing pressure to its market share in China, with several companies developing insulin lispro biosimilars, and alternative lower-priced insulins such as Viatris’ Semglee (insulin glargine). At $92 for a five-pack of injections, Rezvoglar is a 78% discount on the price of Lantus.

Insulin 264

Insulin Branding Marketing Pharmacy 264

World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. My recommendation was to review the research used to develop the site, and after two weeks, I’m still waiting for that research. There it was again. That’s unacceptable. It’s elementary.

Branding 218

Branding Marketing Production Development 218

World of DTC Marketing

AUGUST 8, 2022

CPG brands have finally admitted that consumers are changing how they purchase products and brands. Some ignore the trends and believe their brand equity is too strong to be affected, but that’s a huge mistake. 4our: Listening to social media and identifying threats is essential to developing content.

Branding 226

Branding Marketing Production Doctor 226

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. That’s a lot of noise and confusion, so you need to insist that your agency does both usability testing, which includes measuring the brand favorability.

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Branding 203

Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

FEBRUARY 10, 2021

Agencies have experience in leading and developing cutting-edge digital pharma marketing solutions, but they need your help to really be effective. Every effort should be made to integrate them into your brand team fully. Let them leverage their expertise and allow them to really become part of your brand team.

Branding 180

Branding Marketing Development Production 180

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. They need to be part of your brand team so they can understand your audience.

Branding 154

Branding Marketing Pharma Companies Development 154

Pharmaceutical Technology

NOVEMBER 29, 2022

With the latest development, NHS will become the first healthcare system in Europe to offer this drug to prostate cancer patients. It is branded as Nubeqa and is already offered on the NHS for patients with localised prostate cancer. Nearly 9,000 men with prostate cancer will be eligible to receive this treatment.

Clinical Trials 296

Clinical Trials Clinical Trials Branding Drugs 296

Pharmaceutical Technology

JUNE 12, 2023

It sources a wide range of branded or generic equivalent drugs from across the globe to meet the needs of the local market. Lotus Pharmaceuticals CEO Petar Vazharov stated: “We are delighted at our new collaboration with Teraju.

Marketing 242

Marketing Production Branding Manufacturing 242

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. First there is the cost of developing an app. But the real question that needs to be answered is, “will an app support brand objectives?” App development is also not just one and done.

Doctor 230

Doctor Doctors Branding Development 230

World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. They can also help you sort out agency b t from real tactics that are going to drive brand objectives. Today a great MSL team can mean the difference between a successful brand launch and a flop.

Branding 223

Branding Pharma Companies Doctor Doctors 223

Pharmaceutical Technology

NOVEMBER 2, 2022

“We saw strong operational performance this quarter from key brands such as Paxlovid and Eliquis, particularly in the US, as well as the continued impressive launch of Prevnar 20 for adults in the US. “In

Business Development 290

Business Development Branding Manufacturing Development 290