Pharma Marketing Network

NOVEMBER 23, 2022

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. It’s employer branding. Here’s how you can use employer branding to stand out, accelerate talent recruitment, and address skills gaps. Think like an employee.

Life Science 52

Life Science Branding Marketing Production 52

Pharmaceutical Technology

MAY 5, 2023

The UK government, the National Health Service (NHS) England, and the Association of the British Pharmaceutical Industry (ABPI) have opened negotiations for a new Voluntary scheme for Branded Medicines Pricing and Access (VPAS). These negotiations began after the government held a debate on the matter on May 3. in 2023.

Branding 130

Branding Drugs Medicine Sales 130

XTalks

OCTOBER 26, 2021

Employers within the life science, pharma and biotech industries should stay up to date with the latest remote hiring practises in order to attract top talent. Life science employers are still dealing with pandemic-related challenges during their remote hiring process. The Challenges of the Remote Interview Process .

Life Science 75

Life Science Marketing Branding Development 75

Pharmaceutical Technology

APRIL 12, 2023

Cognizant and Boehringer Ingelheim are collaborating on an integrated cloud platform to enhance the speed and quality of medicinal therapy development. Cognizant will leverage the Veeva Development Cloud platform to help Boehringer Ingelheim to merge medicinal development processes and data into a connected technology ecosystem.

Medicine 130

Medicine Life Science Development Branding 130

Intouch Solutions

AUGUST 1, 2024

Developed by the company’s world-class global agency network, EVERSANA INTOUCH , TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets: websites, emails, media assets and more. CHICAGO – Aug.

Branding 52

Branding Marketing Life Science Production 52

XTalks

DECEMBER 14, 2022

In this week’s Xtalks Life Science podcast episode, Ayesha and the team spoke with the co-founders and co-CEOs of Amylyx, Joshua Cohen and Justin Klee, and Amylyx’s General Manager of Canada Chris Aiello, about the recent FDA approval of the company’s ALS drug Relyvrio.

Life Science 52

Life Science FDA Approval Drugs Branding 52

pharmaphorum

JUNE 2, 2022

The increase in drug launches and growing competition across therapy areas has made it challenging for brands and organizations to stand out from the crowd. It’s clear a new approach is needed to build more meaningful relationships that translate into return on investment for brands and portfolios. Develop digital native brands.

Life Science 52

Life Science Branding Sales Marketing 52

XTalks

JANUARY 20, 2025

From Bristol-Myers Squibbs monumental acquisition of Celgene to Pfizers recent purchase of Seagen, these deals illustrate the strategies and ambitions driving innovation in life sciences. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

XTalks

NOVEMBER 6, 2023

To position your organization as the employer of choice, you need a comprehensive approach that combines talent acquisition tools and employer branding campaigns. What Is Xtalks’ Talent Acquisition & Branding Bundle (TABB)? Ready to get started with the Talent Acquisition & Branding Bundle?

Branding 52

Branding Life Science HR Marketing 52

XTalks

FEBRUARY 1, 2021

According to the company, they took inspiration from the document as “a symbol of individual liberty,” which they say echoes CellCarta’s mission of accelerating the development of personalized medicine. “We The company worked with Canadian consultancy firm BrandBourg to develop their new brand identity.

Life Science 98

Life Science Branding Genome Genomics 98

STAT News

SEPTEMBER 12, 2022

In the life sciences industry, where company names derived from “biology” or “genetics” are a dime a dozen, it helps to have a brand that stands out. The company is developing treatments for diseases caused by broken mitochondria — the main energy source for human cells.

Genetic Disease 98

Genetic Disease Life Science Genetics Branding 98

XTalks

MARCH 26, 2025

This enhances brand recognition while also attracting new clients, strategic partners and speaking opportunities that further solidify their leadership. Our Thought Leadership Checklist outlines the essential steps to position your brand as an authority in clinical research. Will your business be one of them?

Clinical Research 52

Clinical Research Research Branding Clinical Trials 52

XTalks

SEPTEMBER 6, 2024

Novartis is investing $200 million into expanding its Indianapolis, Indiana, site for in-house production of radioisotopes and constructing a brand new one in Carlsbad, California. The facilities are part of the company’s plans to expand its manufacturing and supply chain capabilities.

Development 105

Development Manufacturing Marketing Hormones 105

Pharmaceutical Technology

MAY 3, 2023

Since 2015, the US Food and Drug Administration (FDA) has approved more than 450 “first generics” or the first generic equivalent for a branded drug. Barriers to access post-approval After the FDA approves a branded or generic drug, the application holder makes the ultimate decision as to when to market the product.

Generic Drugs 246

Generic Drugs Branding Drugs Production 246

pharmaphorum

AUGUST 16, 2020

There are profound changes taking place in the area of life science research and development,” stated Swittons CEO and Founder Anupam Nandwana. Each Swittons device can be custom branded, and programmed for a wide range of laboratory scenarios. Swittons is powered by the technology and expertise developed by P360.

Life Science 129

Life Science Reagent Scientist Clinical Trials 129

Intouch Solutions

SEPTEMBER 23, 2022

23, 2022 – EVERSANA , a pioneer of next-generation commercial services to the global life sciences industry, today announced that EVERSANA INTOUCH was awarded the 2022 Advertising Agency of the Year, and Chief Executive Officer (CEO) Faruk Capan was named Advertising Agency CEO of the Year at the 2022 PM360 Trailblazer Awards.

Life Science 98

Life Science Branding Marketing Production 98

pharmaphorum

FEBRUARY 8, 2021

In the third part of this series taking stock of t he 2019 Voluntary Scheme for Branded Medicines Pricing and Access objectives, Leela Barham looks at the third VPAS objective that relates to the economy and innovation. support the life sciences industry across the UK and future innovation. Pricing of new medicines.

Life Science 105

Life Science Medicine Sales Branding 105

pharmaphorum

SEPTEMBER 22, 2020

Life sciences commercial organizations can now forecast sales, predict churn, analyze brand propensity and launch new products with BirdzAI . P360 , a leading developer of technology for life sciences companies, today announced major updates to its sales enablement platform BirdzAI. About P360.

Sales 71

Sales Life Science Branding Production 71

pharmaphorum

JUNE 9, 2021

At Fishawack Health, we are always seeking opportunities to enhance our capabilities and help our life science clients navigate the new, dynamically changing healthcare environment. Meet closerlook. Meet closerlook.

Marketing 72

Marketing Life Science Branding Development 72

Pharmaceutical Technology

NOVEMBER 29, 2022

On November 14, the Canadian developer PharmaTher announced positive data from a Phase I/II study where ketamine was used to treat levodopa-induced dyskinesia in Parkinson’s disease. The company now plans to move this approach into a Phase III trial. Other companies continue exploring ketamine’s potential in different conditions.

Research 275

Research Trials Drugs Generic Drugs 275

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

FEBRUARY 17, 2021

Their work ranges from developing new services in partnership with the National Health Service (NHS) to working with the All Party Parliamentary Group on Rare, Genetic and Undiagnosed Conditions, and the Department of Health on the UK Strategy for Rare Diseases. One group excelling in this space is the Genetic Alliance.

Life Science 98

Life Science Genetics Branding Trials 98

pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. The combination of health and data, he passionately believes, will transform life sciences. Capturing market share. Good things flow. References.

Marketing 98

Marketing Life Science Sales Branding 98

Intouch Solutions

MARCH 30, 2022

At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. Let’s talk about how this affects your brand. Meet Intouch MedComm – Our Digitally Savvy Science Experts. 2022 Pharma Marketing Trend to Watch: Musical Chairs.

Doctors 52

Doctors Doctor Branding Marketing 52

pharmaphorum

APRIL 7, 2021

A drug it originally developed to treat leukaemia has been repurposed by Novartis as a treatment for multiple sclerosis. Originally developed with GlaxoSmithKline, ofatumumab was first approved by regulators to treat chronic lymphocytic leukaemia under the brand name Arzerra. I really admire them for what they have done.”.

Branding 88

Branding Life Science Drugs Regulation 88

pharmaphorum

NOVEMBER 11, 2021

Fishawack Health, the leading commercialization partner for the life science industry, welcomes FIDE to its group—an independent expert-led consultancy specializing in chronic inflammatory skin conditions and offering independent expert insight from leading dermatologists. November 10, 2021, UK. Fishawack Health.

Dermatology 98

Dermatology Life Science Marketing Development 98

FDA Law Blog

SEPTEMBER 26, 2023

(HP&M), a leader in providing legal and regulatory support to the life sciences industries, today announced the appointment of Jeff Grizzel to the newly created position of Chief Marketing Officer (CMO). Jeff joins HP&M from Compliance Architects where he served as Vice President of Business Development.

Marketing 59

Marketing Life Science Business Development Compliance 59

pharmaphorum

JUNE 6, 2022

US drug prices have soared over the last several decades, causing, at times, financial hardship for patients and their families, so Cuban says he developed MCCPDC with a simple mission – “to be the low-cost provider of medications to patients.”. We want to work with every source of medications, branded or generic.”

Drugs 144

Drugs Manufacturing Pharmacy Branding 144

XTalks

SEPTEMBER 27, 2024

Medidata , a Dassault Systèmes brand and the leading provider of clinical trial solutions to the life sciences industry, has been recognized as a Leader in Everest Group‘s first-ever PEAK Matrix® Assessment for Electronic Data Capture (EDC) in life sciences.

Clinical Trials 52

Clinical Trials Clinical Trials Life Science Branding 52

pharmaphorum

FEBRUARY 9, 2021

In the final instalment of our series reviewing the t he 2019 Voluntary Scheme for Branded Medicines Pricing and Access (VPAS), Leela Barham takes stock of the whole scheme after digging more deeply into its three objectives. The VPAS has set out objectives in three areas; for patients, for affordability and for the economy and innovation.

Life Science 87

Life Science Branding Medicine Sales 87

pharmaphorum

APRIL 20, 2021

The acquisition is the culmination of years of successful collaboration between the two companies in providing global end-to-end solutions linking pharmaceutical and other life science industry companies with professional and consumer health audiences. SWM Founders: Genevieve Robson and Francis Mahmud Namouk. About Healthware Group.

Life Science 98

Life Science Branding Marketing Development 98

pharmaphorum

FEBRUARY 4, 2021

Jennifer Mercer is Co-founder and CEO of Metazoa, developers of Snapshot, an admin and developer tool for companies with complex Salesforce orgs that is used by over 60% of Fortune 100 companies. . As such, many in the life sciences industry view Salesforce as more than just a CRM, and are running the entire enterprise with it.

Compliance 105

Compliance Life Science HR Development 105

pharmaphorum

NOVEMBER 2, 2022

Citeline provides intelligence, data and software for clinical trials, development and regulatory compliance and was formerly part of Informa was called Pharma Intelligence ahead of a rebranding earlier this year.

Clinical Trials 101

Clinical Trials Clinical Trials Marketing Life Science 101

XTalks

SEPTEMBER 10, 2024

Boruzu, a proteasome inhibitor, offers a more efficient approach to treating multiple myeloma and mantle cell lymphoma by eliminating the reconstitution process required for Velcade, the current branded version of bortezomib. This ready-to-use option significantly cuts down on preparation time, enhancing efficiency for healthcare providers.

FDA Approval 105

FDA Approval Branding Drugs Pharmacy 105

pharmaphorum

OCTOBER 3, 2022

This typically sees higher-priced drugs, even in oncology, being sidelined in favour of biosimilars, off-patent branded drugs, or locally manufactured alternatives, unless manufacturers offer significant discounting to gain access to national essential medicines lists. This could increase development costs and timelines for new entrants.

Life Science 98

Life Science Marketing Manufacturing Drugs 98

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 97

Life Science Production Compliance Pharma Companies 97

XTalks

MARCH 25, 2021

She focuses on news relating to the food industry and writes blogs on recruitment and HR in the life sciences. Ayesha Rashid, PhD , is a senior life science journalist and webinar moderator at Xtalks where she covers the latest news stories in the industry.

Life Science 95

Life Science HR Branding Production 95