World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. So should pharma be in the app business? First there is the cost of developing an app. But the real question that needs to be answered is, “will an app support brand objectives?”

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

Pharma Companies 52

Pharma Companies Production Marketing Branding 52

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. Today with DTC ads becoming less effective, you don’t have the luxury of cutting digital budgets for your website development.

Production 180

Production Branding Development Pharma Companies 180

XTalks

JANUARY 20, 2025

This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results. DTC marketers seem to ignore this data. Running T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

FEBRUARY 21, 2022

didn’t just offer to pay for the drug’s development cost so that the price could be set very low, but it’s about investors who penalized the company stock when they learned that COVID might be on the decline. At this point, one must wonder why the U.S. About those copay cards. spending annually.

Regulation 218

Regulation Drugs Bioequivalency Vaccine 218

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The Sudler brand will be officially retired at an international level.

Pharma Companies 52

Pharma Companies Marketing Development Branding 52

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.

Pharma Companies 181

Pharma Companies Drugs Branding Manufacturing 181

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Branding Compliance Drugs 52

pharmaphorum

APRIL 27, 2022

With patient-centricity, holistic health and treating the whole person as omnipresent topics of industry conversation, it’s evident that pharma plays a role in providing value for patients beyond the development of medications or therapies. The post How to Provide Value that Benefits Patients (and Your Brand) appeared first on.

Branding 52

Branding Pharma Companies Development 52

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Pharmaceutical Technology

FEBRUARY 24, 2023

A leaked draft (see below) of the legislation, whose final version will be published next month, proposes reducing market exclusivity time by one year for most branded drugs, although it would extend exclusivity for certain drugs for unmet needs.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

World of DTC Marketing

DECEMBER 18, 2020

SUMMARY: The “goodwill” that many believe was gained from the development of a Covid-19 may be more of a wish than a reality. Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. Are prescription drugs priced too high?

Generic Drugs 155

Generic Drugs Drugs Pharma Companies Vaccine 155

Pharma Marketing Network

DECEMBER 5, 2024

Foster long-term loyalty to your brand. Digital Marketing Networks in Pharma In todays world, digital platforms are non-negotiable for effective marketing. Optimize for SEO : Ensure branded campaigns include high-reach keywords like Stelara or Tremfya. How can pharma companies build HCP networks?

Marketing 52

Marketing Branding Production Pharma Production 52

pharmaphorum

JANUARY 4, 2022

In 2019, drugs within the oncology therapeutic area accounted for $143 billion in branded pharmaceutical sales, equalling approximately 20% of all global pharmaceutical sales, according to McKinsey. This has led to a greater push into developing biologic medicine and exploring new ways to discover potential R&D candidates.

Pharma Companies 140

Pharma Companies Branding Development Sales 140

Pharmaceutical Technology

NOVEMBER 25, 2022

Pharmaceutical companies are looking to paediatric indications of approved adult dosage forms (ADFs) to sustain and fuel growth. But the challenges for drug producers developing PDFs are numerous and varied. But the challenges for drug producers developing PDFs are numerous and varied.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Branding 98

Branding Marketing Production Pharma Companies 98

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. Most common health conditions already have medications to treat them.

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

Fossil Remedies

APRIL 7, 2020

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations. Wellona Pharma.

Pharma Production 81

Pharma Production Pharma Companies Production Contract Manufacturing 81

Pharmaceutical Technology

SEPTEMBER 2, 2022

There are many reasons why a company might prefer to keep commercialisation activities inhouse. Often, pharma companies believe they have a higher level of control if they commercialise the product themselves,” says Estcourt. “It It can give them a feeling of comfort that they’re in control of their own destiny.

Drugs 130

Drugs Pharma Companies Medicine Production 130

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Marketing Pharma Companies 111

pharmaphorum

SEPTEMBER 8, 2022

Ypsomed is a top developer of injection and infusion systems, so knows a lot about the difficulties that patients can face when getting to grips with these medical devices, particularly when they are just starting out with therapy. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 105

Compliance Pharma Companies Branding Development 105

Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

Marketing 52

Marketing Branding Pharma Companies Production 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . Cordis was founded in Miami in 1959 and develops and produces medical equipment to treat patients who suffer from cardiovascular disease.

Sales 126

Sales Production Pharma Companies Marketing 126

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Will we go back to that?

Marketing 100

Marketing Doctor Doctors Pharma Companies 100

pharmaphorum

DECEMBER 7, 2021

82% consider independent medical websites ‘critical or very important’ sources of medical information, compared to 52% for pharma educational websites and 40% for brand websites. Pharma, however, has prioritised brand-led information, even on independent platforms. It isn’t all doom and gloom, though.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

APRIL 13, 2022

The medical intervention was a success, inspiring the first wave of insulin treatments developed from cattle and pigs. Later, synthetic ‘human’ insulin was developed in 1978 and then commercialised by Eli Lilly in 1982 as Humulin. The organisation noted that the average net cost of these insulin products is 20% lower than in 2007.

Insulin 130

Insulin Drugs Production Hormones 130

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctors Doctor Compliance 116

pharmaphorum

FEBRUARY 17, 2021

Their work ranges from developing new services in partnership with the National Health Service (NHS) to working with the All Party Parliamentary Group on Rare, Genetic and Undiagnosed Conditions, and the Department of Health on the UK Strategy for Rare Diseases. One group excelling in this space is the Genetic Alliance.

Life Science 98

Life Science Genetics Branding Trials 98