World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. So should pharma be in the app business? First there is the cost of developing an app. But the real question that needs to be answered is, “will an app support brand objectives?”

Doctor 230

Doctor Doctors Branding Development 230

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Gone are the days when print ads and in-person detailing alone could carry a brand. Moreover, PPC isnt just about Google Ads.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

Pharma Companies 52

Pharma Companies Production Marketing Branding 52

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctor Doctors Branding 213

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. Today with DTC ads becoming less effective, you don’t have the luxury of cutting digital budgets for your website development.

Production 180

Production Branding Development Pharma Companies 180

XTalks

JANUARY 20, 2025

This strategic move transformed Actavis into one of the largest pharma companies globally, with a strong presence across branded, generic and over-the-counter (OTC) medicines. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Marketing 104

Marketing Botox Life Science Pharma Companies 104

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

DECEMBER 14, 2021

According to the Mayo Clinic “The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. In contrast, insulin prices in other developed countries, including neighboring Canada, have stayed the same. It’s time to admit that pharma is out of control.

Insulin 184

Insulin Branding Drugs Production 184

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results. DTC marketers seem to ignore this data. Running T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctor 266

Pharma Marketing Network

MARCH 26, 2025

Table of Contents The Rise of AI in Pharma Marketing Opportunities Driving Adoption Key Compliance Risks and Challenges Regulatory Guidance and Gray Areas Building a Responsible AI Marketing Framework Conclusion FAQs The Rise of AI in Pharma Marketing AI’s integration into pharma marketing has exploded in the past two years.

Compliance 64

Compliance Marketing Regulation Pharma Companies 64

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The Sudler brand will be officially retired at an international level.

Pharma Companies 52

Pharma Companies Marketing Development Branding 52

Pharmaceutical Technology

JULY 15, 2022

California’s budget documents give few details about the tender process, but state that CalRx will spend $50 million to partner with a contract manufacturer to develop biosimilar insulin products in vial and pen form. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Branding Compliance Drugs 52

pharmaphorum

APRIL 27, 2022

With patient-centricity, holistic health and treating the whole person as omnipresent topics of industry conversation, it’s evident that pharma plays a role in providing value for patients beyond the development of medications or therapies. The post How to Provide Value that Benefits Patients (and Your Brand) appeared first on.

Branding 52

Branding Pharma Companies Development 52

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctor 196

Pharmaceutical Technology

FEBRUARY 24, 2023

A leaked draft (see below) of the legislation, whose final version will be published next month, proposes reducing market exclusivity time by one year for most branded drugs, although it would extend exclusivity for certain drugs for unmet needs.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

pharmaphorum

JANUARY 4, 2022

In 2019, drugs within the oncology therapeutic area accounted for $143 billion in branded pharmaceutical sales, equalling approximately 20% of all global pharmaceutical sales, according to McKinsey. This has led to a greater push into developing biologic medicine and exploring new ways to discover potential R&D candidates.

Pharma Companies 140

Pharma Companies Branding Development Sales 140

Pharmaceutical Technology

NOVEMBER 25, 2022

Pharmaceutical companies are looking to paediatric indications of approved adult dosage forms (ADFs) to sustain and fuel growth. But the challenges for drug producers developing PDFs are numerous and varied. But the challenges for drug producers developing PDFs are numerous and varied.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Branding 98

Branding Marketing Production Pharma Companies 98

World of DTC Marketing

DECEMBER 10, 2020

Pharma companies continue to be among the most profitable industries, even outperforming tech companies. The Pharma Spin. Pharma continues to spin the lie about the high development costs of drugs but an analysis tells us the truth. More excess profit comes from the next 100 or 200 brand-name drugs.

Drugs 181

Drugs Research Manufacturing Development 181

Fossil Remedies

APRIL 7, 2020

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations. Wellona Pharma.

Pharma Production 81

Pharma Production Pharma Companies Production Contract Manufacturing 81

Pharmaceutical Technology

SEPTEMBER 2, 2022

There are many reasons why a company might prefer to keep commercialisation activities inhouse. Often, pharma companies believe they have a higher level of control if they commercialise the product themselves,” says Estcourt. “It It can give them a feeling of comfort that they’re in control of their own destiny.

Drugs 130

Drugs Pharma Companies Medicine Production 130

pharmaphorum

SEPTEMBER 8, 2022

Ypsomed is a top developer of injection and infusion systems, so knows a lot about the difficulties that patients can face when getting to grips with these medical devices, particularly when they are just starting out with therapy. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 106

Compliance Pharma Companies Branding Development 106

Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

Marketing 52

Marketing Branding Pharma Companies Production 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Will we go back to that?

Marketing 101

Marketing Doctor Doctors Pharma Companies 101

pharmaphorum

DECEMBER 7, 2021

82% consider independent medical websites ‘critical or very important’ sources of medical information, compared to 52% for pharma educational websites and 40% for brand websites. Pharma, however, has prioritised brand-led information, even on independent platforms. It isn’t all doom and gloom, though.

Life Science 106

Life Science Pharma Companies Branding Marketing 106

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctor Doctors Compliance 116

pharmaphorum

FEBRUARY 17, 2021

Their work ranges from developing new services in partnership with the National Health Service (NHS) to working with the All Party Parliamentary Group on Rare, Genetic and Undiagnosed Conditions, and the Department of Health on the UK Strategy for Rare Diseases. One group excelling in this space is the Genetic Alliance.

Life Science 98

Life Science Genetics Branding Trials 98

pharmaphorum

DECEMBER 14, 2022

Two virtual reality startups operating in the health category – BehaVR and OxfordVR – have agreed to pool their efforts on the development of digital therapeutics (DTx) for mental illnesses via a merger. It is thought to be one of the largest collaborations involving digital health and pharma companies in the DTx category.

Pharma Companies 106

Pharma Companies Branding Trials Development 106

Pharma Marketing Network

JANUARY 29, 2025

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. But what exactly is shaping the future of pharma marketing this year? Brands that fail to provide consistent messaging risk losing trust and engagement.

Marketing 52

Marketing Compliance Big Data Branding 52

pharmaphorum

MARCH 23, 2022

Whether you’re a large pharma company or a small, emerging one, communication is key. Mark has developed the commercial strategy and leading market access, marketing and multi-channel sales teams at launch for a German biotech company, CO.DON AG, a specialized leader in cell therapies.

Clinical Trials 106

Clinical Trials Clinical Trials Sales Marketing 106