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Following Pharma IQ and SGK Health’s virtual masterclass in December 2020, this post-event report explores why authentic human-centric experiences are foundational to a pharmabrands existence and the successful implementation of a digital marketing strategy.
Redefine digital marketing in pharma with design thinking.
Specifically, pharmaceutical secondary packaging is a vital step in the product supply chain as it encloses life-saving drugs and therapies, preserving the identity, quality, integrity and stability of the packaged drug product. [1] 1] It also plays a key role in marketing and brand projection for a product.
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