World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

FEBRUARY 5, 2021

They also tend to skip essential website development steps like usability testing, which can affect website metrics. Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. Treat them as brand team members rather than a vendor. Work with your digital agency.

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Branding Pharma Production Compliance Production 187

World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? Today’s drug launches should be measured as steps that lead to your brand objective.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

FEBRUARY 3, 2022

Agencies are responsible for working with clients to implement changes that support brand objectives. If you work in an agency, your job is not to develop a website or TV spot. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx.

Marketing 247

Marketing Pharma Production Production Doctors 247

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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Marketing Production Pharma Production Branding 139

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites.

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Marketing Pharma Production Development Doctors 199

Pharma Marketing Network

DECEMBER 5, 2024

Foster long-term loyalty to your brand. Digital Marketing Networks in Pharma In todays world, digital platforms are non-negotiable for effective marketing. Optimize for SEO : Ensure branded campaigns include high-reach keywords like Stelara or Tremfya. How can pharma companies build HCP networks?

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Marketing Branding Production Pharma Production 52