Branding DNA Doctors 
World of DTC Marketing
FEBRUARY 7, 2021
Measuring RNA, DNA quickly. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. The team in charge of the branded website must concur that there is a gap in content, and the content is then developed.
XTalks
MARCH 16, 2022
The branded campaign includes a TV commercial (linked in the image above) that features Couric cooking dinner with her 30-year-old daughter Ellie as well as snippets of her conversations with people about their reasons for colon cancer screening. It detects altered DNA and/or blood in stool and finds 92 percent of colon cancers.
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pharmaphorum
JUNE 1, 2021
This increases the risk of counterfeiting and diversion, which can result in health risks and loss of trust for the consumer, and loss of revenue and reputational damage to the brand owner. Two different types of microtaggants are now available, one produced from non-biologic DNA and the other from silica: DNA microtaggants.
Pharma Marketing Network
NOVEMBER 4, 2020
Tom (AC): Yeah and we’ve worked in regulated space is pretty much from day one I’m sitting in the alcohol tax in the UK and Germany in the US and the US Embassy working with a bunch of brands in which is folio. So Theraflu, Advil, Biotene and ChapStick.
XTalks
OCTOBER 1, 2020
In the beginning, I always thought I wanted to be a doctor, but then I felt it was very depressing, particularly at that time and in that particular field. So, I [decided] to go into research rather than be a doctor and see patients [such as that] young, beautiful life that you could do nothing about it.”.
pharmaphorum
JANUARY 6, 2021
Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. Encoded within a successful emblem is a company’s DNA – its history, its future.
Druggist
OCTOBER 13, 2020
Truvada is a brand name of a combination drug, which contains two antiviral medicines: emtricitabine and tenofovir disoproxil. In plain language, both emtricitabine and tenofovir disoproxil stops viral DNA production and therefore stops spreading of HIV. Generally speaking, generic drugs are cheaper than branded drugs.
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