World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients.

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Doctors Doctor Clinical Trials Clinical Trials 143

World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. They can also help you sort out agency b t from real tactics that are going to drive brand objectives. Today a great MSL team can mean the difference between a successful brand launch and a flop.

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Branding Pharma Companies Doctor Doctors 223

World of DTC Marketing

JANUARY 4, 2021

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person. 2wo: To ignore telehealth is a huge error.

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Marketing Branding Engineer Doctor 271

pharmaphorum

JANUARY 4, 2022

Push Doctor – a digital platform that virtually connects patients with GPs – has been acquired by private healthcare service provider Square Health for an undisclosed fee. Rumours of a deal first emerged last November, amid reports that Push Doctor had been at risk of insolvency and going into administration. billion SPAC merger.

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Doctor Doctors Branding 94

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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Doctor Doctors Branding Pharma Companies 227

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. CPG brands have finally admitted that consumers are changing how they purchase products and brands.

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Branding Marketing Production Doctors 226

World of DTC Marketing

OCTOBER 4, 2021

I believe too many are making treatment decisions because they don’t have a close relationship with their doctors; even if one person makes a wrong decision, that is one person too many. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

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Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 3hree: Multiple calls to action need to be tested as they relate to actually driving brand objectives. ” Where was the brand’s response? Awareness doesn’t mean a damn thing.

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Branding Doctor Doctors Drugs 182

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

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Doctor Doctors Production Marketing 296

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Doctors Doctor Drugs Research 217

World of DTC Marketing

JANUARY 18, 2022

First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. Bombard doctors with promotional messages, and you’re going to lose.

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Branding Pharma Companies Marketing Production 238

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language. The post Pharma spent $3.9B on <b>TV</b> ads in 2021.

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Branding Marketing Doctor Doctors 217

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

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Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

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Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. It was an excellent piece of investigative journalism.

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Doctors Doctor Pharma Companies Containment 197

Intouch Solutions

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. Why today, by the way?

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Doctors Doctor Branding Marketing 52

Pharma Mirror

NOVEMBER 21, 2020

Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. million patients in the US who live with the neurological condition.

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Development Branding Doctor Doctors 130

Intouch Solutions

OCTOBER 26, 2021

you wouldn’t trust tax information on a recipe website), branded properties (i.e., brands should be seen as the authoritative sources for their own information), and being recommended by other experts. Similarly, pharma brands are their own entities, so the organizations behind these sites are never in question to Google or users.

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Branding FDA Approval Doctors Doctor 97

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Branding Marketing Production Pharma Production 180

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. There are too many inexperienced DTC brand directors (not that I mind as it means more work for me) who are being led by people who are only interested in pleasing clients and getting paid.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Medication management.

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Doctor Doctors Branding Development 230

The Pharma Data

MAY 16, 2021

Product Name: Doctor’s Ed Solution – Brand New Angle. Click here to get Doctor’s Ed Solution – Brand New Angle at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors.

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Branding Doctor Doctors Production 52

World of DTC Marketing

FEBRUARY 15, 2021

For example, an interactive ad that allows asthma sufferers to take a quick quiz via the ad could be a great way to educate patients and bring them into the brand. One of the features I do like is the “find a doctor” feature.

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Doctor Doctors Branding Production 205

World of DTC Marketing

NOVEMBER 15, 2021

Here are some of the findings we uncovered in some follow-up research: 1ne: Physicians are overwhelmed with pharma messages right now and don’t remember key brand attributes. What happened? 3hree: It’s getting harder to “break through the clutter” with a critical message.

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Drugs Doctor Doctors Branding 238

World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. For this reason, digital marketing is an essential part of any pharma brand. They’re not.

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Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. But there are also warnings.

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Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

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Doctors Doctor Sales Marketing 180

World of DTC Marketing

FEBRUARY 24, 2022

Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? Show too many of the same ads to the same person, and your target market could be increasingly hostile to your brand and dread your ads. 1ne: They’re inexperienced.

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Branding Pharma Production Marketing Doctor 210

World of DTC Marketing

MARCH 3, 2022

Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment. Brands that streamline access win: Consumers reward brands that facilitate their journey to the proper care, medications, and, ultimately, optimal health. INSIGHT: Yes, and no.

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Research Branding Doctor Doctors 143

World of DTC Marketing

APRIL 5, 2022

All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JUNE 6, 2021

The drug already exists at a lower dose as an anti-diabetic medication under the brand names Ozempic and Rybelsus made by the same pharmaceutical company, Novo Nordisk. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

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Drugs Cosmetics Production FDA Approval 318

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. Generic drugs versus branded is also a considerable expense. But Express Scripts, which manages pharmacy benefits for 100 million people, is telling pharmacies to dispense the more expensive Advair brand because it won’t cover Mylan’s generic.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. Brands with superior customer experience bring in 5.7 Today your online interaction is part of your companies brand. A brand that doesn’t care about its patients can see those patients go to a competition.

Pharma Production 155

Pharma Production Branding Production Doctor 155

World of DTC Marketing

FEBRUARY 3, 2022

Agencies are responsible for working with clients to implement changes that support brand objectives. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. The way people make treatment decisions is changing because of COVID.

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Marketing Pharma Production Production Doctor 247

World of DTC Marketing

AUGUST 4, 2021

Their doctor was a distant second. 9ine: Hard to pronounce branded drug names often is a barrier to getting more information online. Most said they had to go to several websites or use an online search to help them understand medical terminology. 8ight: The number one way people learn about new pharma products is via TV.

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Marketing Pharma Production Production Drugs 279

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. When patients start to return to doctors’ offices we need to ask “how much time will a doctor have to do online consultations with pharma?” Medscape Detailed Findings.

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Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

JULY 5, 2022

People are looking for credible sources of health information, so by becoming the “go-to source” for health information, pharma can exceed brand metrics. Why don’t doctors have the “the talk”? This is where health insurers and pharma can help.

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Doctor Doctors Production Pharma Production 200