World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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Doctors Doctor Generic Drugs Drugs 263

Intouch Solutions

OCTOBER 26, 2021

you wouldn’t trust tax information on a recipe website), branded properties (i.e., brands should be seen as the authoritative sources for their own information), and being recommended by other experts. Similarly, pharma brands are their own entities, so the organizations behind these sites are never in question to Google or users.

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Branding FDA Approval Doctors Doctor 97

Pharma Marketing Network

NOVEMBER 20, 2024

With its ability to combine visuals, messaging, and precise targeting, display advertising can transform brand visibility and drive impressive ROI. Display advertising uses visually engaging ads, such as banners and videos, to promote a product or brand online. But how can pharma marketers harness its full potential?

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Branding Marketing Doctors Doctor 52

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

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Branding Doctor Doctors Marketing 243

World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

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Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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Doctors Doctor Branding Pharma Companies 227

Intouch Solutions

AUGUST 3, 2021

Consider your overall brand strategy. A 2021 survey of 5,000 patients checking in for doctors’ appointments this spring found that only 3% were using PSPs, but not because they didn’t want to; 59% said they had little to no knowledge of PSPs’ existence! Check out these seven tips for success. . Strategize. Plan your paths.

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Branding Doctors Doctor Marketing 52

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. CPG brands have finally admitted that consumers are changing how they purchase products and brands.

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Branding Marketing Production Doctor 226

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 3hree: Multiple calls to action need to be tested as they relate to actually driving brand objectives. ” Where was the brand’s response? Awareness doesn’t mean a damn thing.

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Branding Doctor Doctors Drugs 182

Pharma Mirror

NOVEMBER 21, 2020

Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. million patients in the US who live with the neurological condition.

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Development Branding Doctors Doctor 130

World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. They can also help you sort out agency b t from real tactics that are going to drive brand objectives. Today a great MSL team can mean the difference between a successful brand launch and a flop.

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Branding Pharma Companies Doctors Doctor 223

Intouch Solutions

OCTOBER 6, 2023

Other than that, Patton made no mention in the video of what Ozempic does, how it works, or why you should ask your doctor if it’s right for you. Is this brand vanity taking to ridiculous extremes? Is this brand vanity taking to ridiculous extremes? Just the jingle. So why is Ozempic promoting the story behind its jingle?

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Marketing Branding Doctors Doctor 98

World of DTC Marketing

MARCH 3, 2022

Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment. Brands that streamline access win: Consumers reward brands that facilitate their journey to the proper care, medications, and, ultimately, optimal health. INSIGHT: Yes, and no.

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Research Branding Doctors Doctor 143

Pharmacy Checkers

FEBRUARY 14, 2020

Many readers complained that it just wasn’t cutting it compared to the brand name version. I have reported this to the FDA and will be seeing my doctor this week. a generic with the exact same formulation as the brand) of Wellbutrin XL available. Just switch back to the brand!” Not normal, but better.

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Branding FDA Approval Pharmacy Bioequivalency 62

World of DTC Marketing

OCTOBER 4, 2021

I believe too many are making treatment decisions because they don’t have a close relationship with their doctors; even if one person makes a wrong decision, that is one person too many. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

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Branding Marketing Pharmacy Pharma Companies 224

The Pharma Data

DECEMBER 3, 2020

4, 2020 /PRNewswire/ — Body Doctor specializes in eye-care, eyelid hygiene products and have transformed the market for eye compresses and continue establishing a pedigree of bringing innovation to the sector with an antibacterial fabric thanks to the partnership with Polygiene®. About Body Doctor. STOCKHOLM , Dec.

Doctors 52

Doctors Doctor Production Branding 52

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

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Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

JANUARY 4, 2021

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The age of social media has proved that people like to share experiences around brands. 7even : Every brand team should have an integrated digital marketing person. 2wo: To ignore telehealth is a huge error.

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Marketing Branding Engineer Doctors 271

Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. The kind of media that a brand would like to be part of. If a brand talks at conferences are doctors going to hear it? Talk to me.

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Doctors Doctor Branding Clinical Trials 97

World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. For this reason, digital marketing is an essential part of any pharma brand. They’re not.

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Marketing Branding Pharma Companies Pharma Production 179

STAT News

JULY 17, 2022

This would allow people to purchase this birth control brand without a doctor’s visit and prescription, much as they might buy medicine-cabinet essentials like ibuprofen and acetaminophen.

Doctors 98

Doctors Doctor Branding Medicine 98

Intouch Solutions

DECEMBER 21, 2023

When initial attempts to display the campaign in doctors’ lobbies were thwarted, our team demonstrated adaptability by shifting the strategy to target healthcare practitioners, strategically placing the campaign in bus shelters along their commuting routes. In fact, 70% of people say they look to brands for health advice.

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Doctor Doctors Branding Production 104

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language. The post Pharma spent $3.9B on <b>TV</b> ads in 2021.

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Branding Marketing Doctors Doctor 217

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 The media also could play a huge part.

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Doctor Doctors Branding Marketing 309

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Doctors Doctor Drugs Research 217

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

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Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JANUARY 18, 2022

First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. Bombard doctors with promotional messages, and you’re going to lose.

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Branding Pharma Companies Marketing Production 238

Pharma Marketing Network

OCTOBER 24, 2024

As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy.

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Marketing Branding Pharma Companies Compliance 52

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. It was an excellent piece of investigative journalism.

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Doctor Doctors Pharma Companies Containment 197

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Branding Marketing Production Pharma Production 180

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. But there are also warnings.

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Marketing Pharma Companies Branding Doctor 173

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

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Doctor Doctors Sales Marketing 180

World of DTC Marketing

APRIL 5, 2022

All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. Brands with superior customer experience bring in 5.7 Today your online interaction is part of your companies brand. A brand that doesn’t care about its patients can see those patients go to a competition.

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Pharma Production Branding Production Doctors 155

pharmaphorum

OCTOBER 19, 2022

No doctor wakes up in the morning asking what your brand can do for them. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging. Navigating this shift means reframing the way pharma teams approach provider-focused content. appeared first on.

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Branding Sales Doctor Doctors 98

World of DTC Marketing

FEBRUARY 24, 2022

Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? Show too many of the same ads to the same person, and your target market could be increasingly hostile to your brand and dread your ads. 1ne: They’re inexperienced.

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Branding Pharma Production Marketing Doctors 210

STAT News

JULY 15, 2022

It was the weekend: his doctor wasn’t available, an emergency department provider told him he might have anal cancer, and an urgent care provider sent him home with Tylenol and no diagnosis. Andy couldn’t sleep more than a couple fitful hours a night because it felt like a hot fork was stabbing him in the butt.

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FDA Approval Drugs Doctors Doctor 105