World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

Branding 243

Branding Doctors Doctor Marketing 243

Pharmaceutical Technology

JUNE 29, 2022

The pharmaceutical industry often relies on enzymes to perform a process known as biocatalysis, which facilitates the cost-effective and sustainable production of small molecule drugs at scale. The post Enabling the next wave of innovative drug therapies with speciality enzymes appeared first on Pharmaceutical Technology.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Call’s to action, such as coupons, are believed to a great tactic to generate new Rx’s but in my analysis less than 10% of coupons, for new drugs, have been used.

Branding 182

Branding Doctors Doctor Drugs 182

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.

Marketing 271

Marketing Branding Engineer Doctors 271

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

Doctor 217

Doctor Doctors Drugs Research 217

World of DTC Marketing

AUGUST 13, 2020

I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. Today a great MSL team can mean the difference between a successful brand launch and a flop.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients.

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Doctor Doctors Clinical Trials Clinical Trials 143

World of DTC Marketing

JANUARY 18, 2022

First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. According to the CDC, prescription drug use increases with age, from 18.0%

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 4, 2021

6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Their doctor was a distant second. 9ine: Hard to pronounce branded drug names often is a barrier to getting more information online. Their doctor was a distant second.

Marketing 279

Marketing Pharma Production Production Drugs 279

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. But there are also warnings. 2017 study.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. 2wo: Consumers are not blindly going to ask for/about an advertised drug. Today people go online to learn more about the drug.

Doctors 249

Doctors Doctor Drugs Production 249

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language. The post Pharma spent $3.9B on <b>TV</b> ads in 2021.

Branding 217

Branding Marketing Doctors Doctor 217

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. There are too many inexperienced DTC brand directors (not that I mind as it means more work for me) who are being led by people who are only interested in pleasing clients and getting paid. There are several things going on here.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. Running T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 5, 2022

All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. Initial research indicates that drug reps are becoming less effective, and they are the number one target to reduce costs. They should be measuring bounce rate, pages viewed, and time on site.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.

Branding 203

Branding Marketing Pharma Companies Doctor 203

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Then there is the cost of generic drugs.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

Pharma Mirror

NOVEMBER 21, 2020

Medisafe, a leading digital therapeutics company specializing in digital companions, has been selected by UCB to develop branded digital drug companions for its antiepileptic medications, with greater capabilities to expand across additional brands. million patients in the US who live with the neurological condition.

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Development Branding Doctor Doctors 130

World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. Some may think it’s a bad time to be launching a drug but actually the reverse may be true.

Drugs 130

Drugs Production Marketing Branding 130

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. If you plan to launch a new drug with the model of heavy-up TV and a website with some programmatic ads, you’re going to fail.

Clinical Trials 219

Clinical Trials Clinical Trials Drugs Production 219

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

APRIL 22, 2021

In the CPG sector there is a new emphasis on omnichannel marketing, but, the FDA is still stuck in the past and won’t allow pharma to get more personal with prescription drug marketing. Your digital marketing people should be providing you with a decision treemap that shows the noise between your brand and patients asking for an Rx.

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Marketing Doctors Doctor Production 265

STAT News

JULY 15, 2022

It was the weekend: his doctor wasn’t available, an emergency department provider told him he might have anal cancer, and an urgent care provider sent him home with Tylenol and no diagnosis. Andy couldn’t sleep more than a couple fitful hours a night because it felt like a hot fork was stabbing him in the butt.

FDA Approval 105

FDA Approval Drugs Doctor Doctors 105

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctor Doctors Drugs 155

World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Make your brand the health condition’s voice by providing good unbiased content written by your thought leaders. The disconnect happens in the reliance on TV to drive new Rx’s.

Pharma Production 261

Pharma Production Production Marketing Doctors 261

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Doctors Doctor Production Pharma Production 200

Pharma Marketing Network

NOVEMBER 20, 2024

With its ability to combine visuals, messaging, and precise targeting, display advertising can transform brand visibility and drive impressive ROI. Display advertising uses visually engaging ads, such as banners and videos, to promote a product or brand online. But how can pharma marketers harness its full potential?

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Branding Marketing Doctor Doctors 52

World of DTC Marketing

FEBRUARY 7, 2021

Drug Discovery and Manufacturing: It helps in the initial screening of drug compounds to the predicted success rate based on biological factors. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . Measuring RNA, DNA quickly.

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Doctor Doctors Drugs Marketing 164

STAT News

JULY 17, 2022

This month, HRA Pharma announced it had submitted the first-ever application to the Food and Drug Administration to turn its birth control pill, Opill , from prescription to over-the-counter (OTC) status. Read the rest…

Doctors 98

Doctors Doctor Branding Medicine 98

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. If you believe that TV ads are really driving your brand objectives, you probably believe the earth isn’t round. 3hree: What about paid media online?

Branding 180

Branding Production Marketing Pharma Companies 180

XTalks

JULY 22, 2021

Pfizer is recalling three more lots of its smoking cessation drug Chantix (varenicline) after having issued a voluntary recall of the drug earlier this month due to carcinogen concerns, bringing the total number of affected lots to 12. As a result, there are currently shortages of the drug in the US.

Drugs 98

Drugs Doctor Doctors Branding 98

World of DTC Marketing

MARCH 6, 2022

The excitement about these technologies partially stems from their potential to address health care system challenges that have slightly improved with traditional health care processes, payment models, regulations, guidelines, and innovations such as drugs and devices.

Production 244

Production Doctors Doctor Branding 244

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Your brand can become the “go-to” site for credible medical information by having more content centered around patient needs.

Branding 164

Branding Marketing Doctors Doctor 164

World of DTC Marketing

JANUARY 31, 2021

Porter points out that R&D seems to have been replaced with mergers and acquisitions, but she misses the big picture by focusing solely on drug costs. So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). In pharma R&D returns have declined to 1.8

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In-Vivo Generic Drugs Drugs Gene Therapy 187