World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Ask current patients what drove them to get an Rx for a branded product (MS drug). Each market has its dynamics. Where was DTC ranked?

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. To ignore social media trending topics around your brand is a huge mistake. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 Opportunities? The media also could play a huge part.

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World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. They can also help you sort out agency b t from real tactics that are going to drive brand objectives. Is HCP marketing changing? The other area I see hiring is marketing.

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World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Bob Hoffman. When will Facebook be held accountable?

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pharmaphorum

MARCH 4, 2022

New survey data from Press Ganey suggests that pharma may be able to get an edge by integrating physician directories into brand websites. But in 2022, with digital communication ubiquitous, pharma companies are finding another option: market to consumers, then help them select a physician. say finding the right doctor is a challenge.

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Doctors Doctor Branding Pharma Companies 98

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. What about social media options?

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. An integrated approach that ensures a consistency of message(s).

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Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

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Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

MARCH 29, 2021

TEASER: What DTC marketers and consumers do as the result of seeing a relevant DTC ad differs by a wide margin. DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. ” Where was the brand’s response? Nowhere to be found.

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Branding Doctors Doctor Drugs 182

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

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World of DTC Marketing

JANUARY 13, 2022

This is, in fact, a massive waste of money by DTC marketers who are more disconnected from their audiences than ever. 4our: Research suggests that many Americans are shunning hospitals and doctors’ offices , often out of fear of catching the novel coronavirus, rather than seeking care or asking for new Rxs. P L E A S E.

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World of DTC Marketing

FEBRUARY 3, 2022

Agencies are responsible for working with clients to implement changes that support brand objectives. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. If your market consists of a small number of patients TV is a waste of money. 5ive: We want to know about your target market.

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Marketing Pharma Production Production Doctors 247

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients.

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World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. 2wo: Talented marketing people don’t want to work in pharma because of the culture. Pure fantasy. There are several things going on here.

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World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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World of DTC Marketing

APRIL 5, 2022

Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. HCP marketing is changing very quickly.

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World of DTC Marketing

NOVEMBER 15, 2021

Here are some of the findings we uncovered in some follow-up research: 1ne: Physicians are overwhelmed with pharma messages right now and don’t remember key brand attributes. Marketers should focus on one or two and reinforce them in all channels. 4our: There are too many messages associated with new drugs.

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Drugs Doctors Doctor Branding 238

World of DTC Marketing

FEBRUARY 24, 2022

Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? Show too many of the same ads to the same person, and your target market could be increasingly hostile to your brand and dread your ads.

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Branding Pharma Production Marketing Doctors 210

World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. of all spend in 2018, far higher than television’s 30.8%

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Pharma Production Production Marketing Doctors 261

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. The first question that any DTC marketer needs to answer is, “how big is my audience?” Is TV the best channel? That belief is out the window.

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World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. But the real question that needs to be answered is, “will an app support brand objectives?”

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Intouch Solutions

OCTOBER 6, 2023

Other than that, Patton made no mention in the video of what Ozempic does, how it works, or why you should ask your doctor if it’s right for you. Is this brand vanity taking to ridiculous extremes? Is this brand vanity taking to ridiculous extremes? Just the jingle. So why is Ozempic promoting the story behind its jingle?

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World of DTC Marketing

JUNE 6, 2021

The drug already exists at a lower dose as an anti-diabetic medication under the brand names Ozempic and Rybelsus made by the same pharmaceutical company, Novo Nordisk. Still study trials show Wegovy is more effective than any other weight loss management drug currently on the market. appeared first on World of DTC Marketing.com.

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World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Doctors Doctor Drugs Research 217

Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

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