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DTC as part of an integrated strategy

World of DTC Marketing

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203
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Enabling the next wave of innovative drug therapies with speciality enzymes

Pharmaceutical Technology

The next wave of medicine is well on course to be cell and gene-based. In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide. Meanwhile, the pharma industry is undergoing somewhat of a transformation itself.

Drugs 295
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Disruption in healthcare is coming

World of DTC Marketing

The new initiative, Care Studio, aims at doctors rather than patients. Mark Cuban made a big splash in the world of gener­ic medications when he launched a new com­pa­ny ear­li­er this year, pledg­ing to on­ly charge a 15% mark-up for its gener­ic medicines, Wide­spread cost sav­ings from us­ing Cuban’s new com­pa­ny could be steep.

Pharmacy 227
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Is DTC effective?

World of DTC Marketing

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects?

Doctors 249
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Opinion: Free the pill — and make it free

STAT News

This would allow people to purchase this birth control brand without a doctor’s visit and prescription, much as they might buy medicine-cabinet essentials like ibuprofen and acetaminophen.

Doctors 98
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What is the best medicine for chesty cough?

Druggist

Patients commonly request over the counter medicines for a chesty cough. In today’s post, I will seek to find the best medicine for chesty cough by looking at over the counter and pharmacy-only products available in the UK. The best evidence for or against the effectiveness of medicines comes from well designed clinical trials.

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Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients

Pharma Marketing Network

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. Instead of traditional promotional tactics, pharma brands can use educational content to build credibility.