Branding Doctors Packaging 
World of DTC Marketing
AUGUST 7, 2022
First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?
Pharmacy Checkers
FEBRUARY 14, 2020
Many readers complained that it just wasn’t cutting it compared to the brand name version. I have reported this to the FDA and will be seeing my doctor this week. a generic with the exact same formulation as the brand) of Wellbutrin XL available. Just switch back to the brand!” Not normal, but better. Below are U.S.
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Pharmacy Checkers
JANUARY 10, 2020
A friend of mine, who has very difficult to control cholesterol, was prescribed Livalo, an FDA-approved brand of the drug pitavastatin. He went to our site to discover that brand-name Livalo ( pitavastatin ). That brand-name pitavastatin , sold in Turkey, is sold under the name Alipza – not Livalo. Let’s call him John.
Intouch Solutions
APRIL 7, 2022
Perhaps the strangest point in my career was when I concurrently marketed a major candy brand and a novel diabetes medication. So how can we do better to help pharmaceutical brands secure a relevant and ownable position in the mind of healthcare professionals (HCPs) and patients? Yes, I recognize the irony. Don’t Differentiate.
Intouch Solutions
JANUARY 6, 2022
At Intouch, we’ve think and talk a lot about inclusiveness – from the racial and ethnic makeup inside our own (mostly virtual) walls to how brands can ensure greater reach among members of the LGBTQ+ community , to connecting with underrepresented audiences. If your brand isn’t implementing any of these methods, why wait?
XTalks
AUGUST 9, 2021
That’s It Nutrition, the maker of snacks with six ingredients or fewer, was founded in 2012 by a doctor with the goal of helping people live healthier lives. The brand did, however, see an opportunity within the coffee energy space over the last few years. And luckily, its products have stood the test of time.
Intouch Solutions
JULY 14, 2023
The Compelling Business Case Companies prioritizing sustainability and social responsibility enjoy improved brand reputation, consumer loyalty, and long-term success. Pharma clients that credibly prioritize health inequities due to climate change can benefit from elevated brand reputation and increased growth.
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