World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. In my opinion, pharma companies should avoid Facebook at all costs. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197

Doctors Doctor Pharma Companies Containment 197

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

MAY 31, 2022

While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Medication management.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 9ine: Data is email gold.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

World of DTC Marketing

JULY 21, 2022

consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen.

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

DNA 116

DNA Branding Vaccine Vaccination 116

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 98

Marketing Doctors Doctor Pharma Companies 98

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

In-Vivo 187

In-Vivo Generic Drugs Drugs Gene Therapy 187

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma Companies 98

Pharma Companies Doctors Doctor Branding 98

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctors Doctor Compliance 116

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Compliance 52

Compliance Branding Doctors Doctor 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states.

Nurses 98

Nurses Branding Marketing Research 98

pharmaphorum

DECEMBER 7, 2021

82% consider independent medical websites ‘critical or very important’ sources of medical information, compared to 52% for pharma educational websites and 40% for brand websites. Pharma, however, has prioritised brand-led information, even on independent platforms. It isn’t all doom and gloom, though.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

Pharmaceutical Technology

MARCH 24, 2023

Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant?

Compliance 72

Compliance Marketing Branding Regulation 72

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 59

Branding Doctors Doctor Vaccine 59

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

Marketing 52

Marketing Branding Pharma Companies Compliance 52

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Retarget website visitors , ensuring they stay connected with the brand. Unlike consumer brands, pharma companies must: Avoid false or misleading claims about drug effectiveness.

Marketing 52

Marketing Compliance Branding Pharma Companies 52

Pharma Marketing Network

DECEMBER 19, 2024

Imagine these platforms as bridges, connecting pharma brands directly with their target audiences. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust. Heres how to do it.

Marketing 52

Marketing Branding Compliance Pharma Companies 52

Pharma Marketing Network

FEBRUARY 19, 2025

With the rise of digital advertising strategies , pharmaceutical brands now have an opportunity to target healthcare professionals (HCPs), patients, and caregivers more effectively. But pharma marketing isnt like regular advertising. Patients increasingly turn to the internet for healthcare research before consulting doctors.

Compliance 52

Compliance Branding Regulation Marketing 52

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively. Leveraging Social Media in Pharma Social media is an untapped opportunity for pharma.

Marketing 52

Marketing Compliance Branding Engineer 52

Creogenic Pharma

MARCH 20, 2022

Franchise Company. Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Company Name. Brand Names and Packing. Distributor ? Wholesaler ? Get Started with.

Branding 52

Branding Production Doctors Doctor 52

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 64

Pharma Companies Branding Marketing Life Science 64

Pharma Marketing Network

NOVEMBER 6, 2024

As consumers become increasingly digital-savvy, pharma companies need to revolutionize their approach. Let’s break down the strategies that are transforming the industry and keeping brands at the forefront. When patients feel informed and empowered, they’re more likely to engage with your brand.

Marketing 52

Marketing Compliance Branding Regulation 52