Branding Doctors Pharma Companies Pharma Production 
World of DTC Marketing
MAY 31, 2022
While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product.
World of DTC Marketing
APRIL 5, 2022
What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.
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World of DTC Marketing
DECEMBER 28, 2020
Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. Some are, but most aren’t.
pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.
Pharma Marketing Network
JUNE 8, 2020
My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.
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