World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. They especially like data about clinical trial updates.

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Doctor Doctors Sales Marketing 180

World of DTC Marketing

OCTOBER 11, 2021

1ne: Don’t believe that TV alone will drive brand objectives; it’s not. They’re brighter and want to understand the data behind clinical trials better. 8ight : Don’t underestimate the power of DTC in doctors’ offices but test messages before implementation. 7even : Beware the PR trap.

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Clinical Trials Clinical Trials Drugs Production 219

Cloudbyz

MARCH 17, 2021

Monitoring patient safety during a clinical trial is one of the founding principles to be followed throughout the drug development life cycle. It can be defined as a collaborative relationship between sponsors, sites, researchers, and everyone involved in the clinical trial phases. Regulatory bodies governing clinical trials.

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Clinical Trials Clinical Trials Trials Clinical Research 94

Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. They talked about clinical trials results, seeing old friends in person, and products that excited them (Oyster Point’s Tyrvaya and Alcon’s Vuity).

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Doctor Doctors Branding Clinical Trials 97

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. Instead of traditional promotional tactics, pharma brands can use educational content to build credibility.

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Branding Marketing Compliance Pharma Companies 52

Pharmaceutical Technology

JUNE 29, 2022

In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide. Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications.

Drugs 295

Drugs Gene Therapy Production Manufacturing 295

World of DTC Marketing

FEBRUARY 7, 2021

Clinical Trials – Identifying the right candidate for the trial based on history and disease conditions, and additional attributes, overlaying with infection rates, demographics, and ethnicity to represent the most impacted. . Measuring RNA, DNA quickly. These statistics need context, though.

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Doctor Doctors Drugs Marketing 164

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. Encoded within a successful emblem is a company’s DNA – its history, its future.

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DNA Branding Vaccine Vaccination 116

Druggist

DECEMBER 28, 2020

The Government recently announced the reclassification of fexofenadine 120mg, which will be available as General sale Medication (GSL), sold as branded products – Allevia 120mg tablets. When to speak to a pharmacist or a doctor before taking Allevia tablets? Until now, fexofenadine was a prescription-only medication.

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Pharmacy Doctors Doctor Allergies 98

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have been recruited by these companies who promise huge payouts when they are acquired if their drug shows promise in clinical trials. Most common health conditions already have medications to treat them.

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In-Vivo Generic Drugs Drugs Gene Therapy 187

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? Remember it’s about then, not you but you can meet their needs along with your brand KRA’s by focusing on them.

Drugs 180

Drugs Pharma Production Doctors Doctor 180

Pharmaceutical Technology

JULY 28, 2022

Roche’s Susvimo (ranibizumab sustained release formulation) follows a similar theme; patients who are implanted with Susvimo are expected to visit their doctor only twice a year to have the implant refilled so that the medicine can be delivered to their eyes continuously. The therapy received FDA approval in October last year.

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Marketing Gene Therapy FDA Approval Development 130

Druggist

SEPTEMBER 30, 2020

Both drugs can be prescribed by a doctor or purchased over the counter from pharmacies and in case of Bucopa IBS relief from supermarkets. Buscopan is a brand name for a drug called hyoscine butylbromide. Mebeverine, on the other hand, is a generic name of the drug, which is also known as Colofac (brand name).

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Pharmacy Containment Drugs Branding 98

pharmaphorum

SEPTEMBER 30, 2022

Relyvrio takes the form of a powder that is mixed with water and can be taken via a feeding tube, and has been approved based on the phase 2 CENTAUR trial in patients with fast-progressing ALS, which showed a 25% slower decline in physical abilities like walking, speaking, and swallowing than participants given a placebo.

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Drugs Doctors Doctor FDA Approval 98

pharmaphorum

SEPTEMBER 21, 2021

Global Gene’s Craig Martin introduces a new patient identification initiative that strives to improve diagnosis and access to clinical trials for all patients with rare CNS conditions. Doctors are often unfamiliar with these conditions. Rare diseases impact more than 30 million Americans, and 400 million people around the globe.

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Gene Therapy Gene Clinical Trials Clinical Trials 90

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey.

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Compliance Branding Doctors Doctor 52

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey.

Compliance 52

Compliance Branding Doctors Doctor 52

pharmaphorum

JANUARY 21, 2021

Bayer and Merck & Co’s heart failure drug vericiguat has been approved by the FDA under the brand name Verquvo, in an increasingly competitive market. VICTORIA is a large phase 3 trial involving 5,050 patients with heart failure with ejection fraction less than 45%.

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FDA Approval Drugs Trials Doctor 72

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits.

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Marketing Branding Compliance Pharma Companies 52

Druggist

FEBRUARY 28, 2021

Cochrane looked at a number of trials that involved airline passengers, airline staff and military personnel who used melatonin or placebo ( a dummy pill) to evaluate the effectiveness of melatonin. Getting melatonin prescribed by NHS doctor. Other brands of prescription-only melatonin include Slenyto and Syncrodin. £22.50.

Pharmacy 98

Pharmacy Licensing Licensing Medicine 98

Intouch Solutions

APRIL 7, 2022

Perhaps the strangest point in my career was when I concurrently marketed a major candy brand and a novel diabetes medication. So how can we do better to help pharmaceutical brands secure a relevant and ownable position in the mind of healthcare professionals (HCPs) and patients? Yes, I recognize the irony. Don’t Differentiate.

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Branding Doctors Doctor Marketing 52

Clinical Trial Podcast

FEBRUARY 23, 2021

Your interest in science and medicine somehow got you involved in clinical research and clinical trial management. The reason why the project management role is so interesting is because it provides a holistic view of clinical trial management and clinical research. They are accountable of all aspects of a clinical trial.

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Clinical Research Research Clinical Trials Clinical Trials 105

pharmaphorum

OCTOBER 19, 2021

Yet it is not necessary all a NICE issue: the evidence base itself is already hotly debate d, for example, with discussion on the validity of findings from a trial that is unblinded as it how it should be graded. That must be uncomfortable for an agency that sets its stall on the evidence.

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Doctors Doctor Development Branding 131

XTalks

JUNE 10, 2022

It is a brand-new challenge and brings together my past experiences to help support the Parkinson’s community to engage with research. Previously, I have worked to help deliver research trials in a hospital setting in the UK. We are circulating the possibility of people with Parkinson’s to engage in a trial of this app.

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Research Trials Clinical Trials Clinical Trials 98

pharmaphorum

APRIL 27, 2022

The reputation of COVID-19 vaccine makers understandably soared early on, as clinical trials were started and completed in record time, giving hopes to millions of people in lockdown. Doctors, pharmacists, and other health experts are more trusted than life science CEOs, government leaders, and journalists. Working on a diabetes drug?

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Life Science Vaccine Vaccination Doctors 98

XTalks

MARCH 16, 2022

The branded campaign includes a TV commercial (linked in the image above) that features Couric cooking dinner with her 30-year-old daughter Ellie as well as snippets of her conversations with people about their reasons for colon cancer screening. Additional results from the trial are expected in late 2022 or early 2023.

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DNA FDA Approval Doctors Doctor 98

ACRP blog

APRIL 4, 2024

However, when it comes to learning how to effectively conduct the sensitive and mandatory process of informed consent with clinical trial volunteers, simulated consenting holds many advantages for trainees who are new to the concept—and even for seasoned site staff whose consenting practices could use some fine tuning. conference in May.

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Clinical Research Clinical Trials Clinical Trials Research 64

Pharma Marketing Network

DECEMBER 13, 2024

Today, digital platforms like LinkedIn and Instagram connect brands with healthcare professionals (HCPs) and patients alike. Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. Campaigns now prioritize storytelling and empathy.

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Marketing Branding Compliance Engineer 52

Druggist

DECEMBER 2, 2020

A doctor or another qualified prescribed needs to issue NHS or private prescription for supply to happen. Patients are usually required to complete an online assessment , which is reviewed by a doctor who issues the prescription with the product delivered to the patient. A doctor can prescribe hydrogen peroxide cream (Crystacide).

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Bacteria Pharmacy Doctors Doctor 86

XTalks

JUNE 17, 2024

This is a huge achievement for Hugel as we focus on becoming a top aesthetics brand in the US,” said James Hartman, president of Hugel America in the news release. “As Numerous doctors offer minimally invasive treatments aimed at reducing the visibility of frown lines. “We are thrilled with the FDA’s approval of Letybo.

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FDA Approval Marketing Botox Clinical Trials 52

XTalks

JULY 21, 2023

With Iris by OncoHealth, HealthPartners’ members have access to a suite of excellent services, including round-the-clock support from dedicated oncology nurses who offer personalized advice on side effect management, guiding crucial questions for doctors and navigating the abundant resources within Iris.

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Nurses Doctors Doctor Clinical Trials 98

The Pharma Data

JUNE 18, 2021

Today, the brand is launching ‘ See Yourself’ , a new campaign featuring documentary style shorts that dive deep into the stories of real BOTOX ® Cosmetic patients – people of all shapes, sizes, backgrounds, colors, and origins. IRVINE, Calif. BOTOX ® Cosmetic Important Information.

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Botox Cosmetics Doctors Doctor 52

Druggist

NOVEMBER 13, 2020

NICE sets evidence-based guidelines for healthcare professionals (for example, doctors) on the management of conditions and diseases. The evidence against the use of ibuprofen in children with chickenpox is taken from clinical trials, which took place in the USA. I will review a couple of relevant studies.

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Bacteria Medicine Production Drugs 98

pharmaphorum

MAY 10, 2022

For me, on top of the patient focus, it’s about creating connectivity — bringing your science, data, brand, company at the right moment in the right channel with the right insights to your audience,” Mark Mulder states. That’s a brand-new channel that wasn’t there 10 years ago. The first Gen Z HCPs are reaching the practice.

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Marketing Gene Therapy Sales Branding 98

Druggist

DECEMBER 9, 2020

NICE sets treatment recommendations for doctors and other healthcare professionals in the UK. Certain products reviewed in this post have a limit on the treatment duration when used over the counter, without the supervision of a doctor. Steroid creams should not be applied on the face unless a doctor supervises the treatment.

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Pharmacy Containment Sales Production 97

pharmaphorum

FEBRUARY 2, 2021

However, as the pandemic took hold BMS opted to delay its launch, mindful that prescribing rates could be held back by the lack of patient contact with doctors. The eventually made it available but initial sales were modest at $2 million in the third quarter, and just $1m in the second. of patients on placebo. of those in the control arm.

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Drugs Sales Marketing FDA Approval 45

Druggist

NOVEMBER 6, 2020

The best evidence for or against the effectiveness of medicines comes from well designed clinical trials. Different brands of cough syrups contain very often the same active ingredients. Guaifenesin syrup is available under different brands. Another popular brand of guaifenesin syrup is Benelin 3. Tightness in the chest.

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Medicine Containment Production Pharmacy 69