Pharma to raise prices on more than 250 drugs in the US from January 2025
Pharmaceutical Technology
JANUARY 14, 2025
This month, pharma companies have announced plans to increase the prices of more than 250 branded drugs in the US.
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Marketing Strategies for Pharma Brands: Driving HCP Engagement
Pharma Marketing Network
MARCH 17, 2025
With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.
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Dear FDA: WTF?
World of DTC Marketing
MARCH 18, 2021
SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. In other words, they resonate.
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The drug industry continues to dare regulation
World of DTC Marketing
FEBRUARY 21, 2022
Experts across the board are predicting demand for antiviral drugs will rapidly outpace supply. Pfizer and Merck have chosen to designate a select few generic manufacturers to produce cheaper versions of their drugs through the Medicines Patent Pool (MPP). Reportedly, the cost of production for molnupiravir stands at about $17.74.
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3 ways pharma marketers can draw inspiration from digitally-native brands
pharmaphorum
SEPTEMBER 15, 2020
As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .
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How to choose the right digital agency
World of DTC Marketing
JULY 30, 2021
Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. This was a huge benefit for us.
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Half a million-dollar bonus for cancer drug price increase
World of DTC Marketing
OCTOBER 1, 2020
WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. “Did the drug get substantially more effective in that time? Did cancer patients need fewer pills?”
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Do you have enough money to launch your drug?
World of DTC Marketing
DECEMBER 9, 2021
LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. It would help react to market challenges quickly, especially when they threaten your brand.
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Can pharma really leverage social media?
World of DTC Marketing
JANUARY 18, 2022
Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.
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How much should I spend on an HCP website?
World of DTC Marketing
DECEMBER 8, 2021
LEAD-IN- Recent data confirms that health care professionals are using the Internet more and spending less time with drug company reps. It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. No, not at all.
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Pharma is hiring
World of DTC Marketing
AUGUST 13, 2020
IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.
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A new era of pharma marketing?
World of DTC Marketing
MAY 17, 2022
Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Some believe that these behaviors won’t translate to prescription drugs, but that would be a mistake. 68% say the interactions feel transactional.
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The REAL threats to DTC advertising
World of DTC Marketing
JULY 14, 2021
TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.
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The futility of banner ads
World of DTC Marketing
AUGUST 30, 2022
For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? The vast majority of digital advertising is not being viewed at all, yet the drug industry continues to waste money on them.
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Marketing to physicians
World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites? 2017 study.
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Biogen continues to sink
World of DTC Marketing
FEBRUARY 7, 2022
At 99% of pharma companies, that's a huge no-no. On top of this, “the company also revealed that the Federal Trade Commission and the Securities and Exchange Commission had opened two new, separate investigations into the troubled biotech. At 99% of pharma companies, that’s a huge no-no.
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Drug pricing increases are disgraceful
World of DTC Marketing
DECEMBER 10, 2020
SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Drug wholesale list prices have doubled in recent years. The Pharma Spin.
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Product launch metrics are changing in pharma
World of DTC Marketing
APRIL 5, 2022
Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.
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Why online marketing is so essential for pharma
World of DTC Marketing
MAY 31, 2022
While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.
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The fairytale of DTC TV ads
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. Running T.V.
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DTC as part of an integrated strategy
World of DTC Marketing
AUGUST 29, 2022
A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.
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Lilly has a new blockbuster
World of DTC Marketing
MAY 16, 2022
Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. The drug led to impressive blood sugar and body weight drops in clinical trials. The approval for tirzepatide—which Lilly will market under the brand name Mounjaro—isn’t for weight loss but Type 2 diabetes. If You’re Short On Time: The U.S.
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Disruption in healthcare is coming
World of DTC Marketing
JUNE 22, 2022
PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Then there is the cost of generic drugs. billion in 2020 if it had purchased 77 of 89 drugs from Cuban’s firm. Generic drugs versus branded is also a considerable expense.
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Pharma agency challenges and opportunities
World of DTC Marketing
APRIL 16, 2021
QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.
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To insource or outsource drug commercialisation? Flexibility is the answer
Pharmaceutical Technology
SEPTEMBER 2, 2022
The rate of drug approvals could be on the rise. In a recent report, GlobalData revealed that the US Food and Drug Administration (FDA) approved 122 new drug applications (NDAs) and biologic license applications (BLAs) in 2021. There are many reasons why a company might prefer to keep commercialisation activities inhouse.
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PBMs and insurers want your prescription money
World of DTC Marketing
JULY 27, 2022
The drug industry deserves its share of the blame for the high prices of medications, but the truth is that prescription medications are so profitable that many others want their share of the money. Pharma companies have very little control over patients’ prices for their Rxs. Let’s take a step back for a minute.
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Medscape on shift to digital
World of DTC Marketing
AUGUST 23, 2020
Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.
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STAT+: Pharmalittle: Study of Covid-19 therapy revives debate over FDA clearance; pharma companies are ready to make deals
STAT News
FEBRUARY 9, 2023
Although gray skies are hovering over the Pharmalot campus, our spirits remain sunny because, as the Morning Mayor taught us, “Every brand new day should be unwrapped like a precious gift.” Top of the morning to you, and a fine one it is. Our choice today is salted caramel mocha.
Bayer sells testosterone drug rights to Grünenthal for €500m
pharmaphorum
JULY 14, 2022
The legacy product now lies outside Bayer’s core areas of cardiology, oncology, haematology, ophthalmology, women’s health and radiopharmaceuticals, and the funds raised from the sale will support the “ongoing transformation of Bayer’s pharma business to focus on key areas of future medical innovation”, said the company.
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Sweeping changes in leaked EU pharma law draft reignite profit vs access conflict
Pharmaceutical Technology
FEBRUARY 24, 2023
The EU is planning a sweeping revision of its pharma legislation in March, the largest change in 20 years. The overhaul will address drug marketing exclusivity length, pricing, patient access, innovation incentives, antimicrobial resistance, clinical trials, supply chain security and shortages, and environmental impact.
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Pharma’s golden handcuffs
World of DTC Marketing
NOVEMBER 19, 2020
This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. That’s myopic thinking and can lead to your company’s downfall. Katie started her career in pharma on the commercialization side, launching two drugs with her teams.
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CMO Moves: Regulatory catalysts for drug manufacturing-April
Pharmaceutical Technology
JULY 14, 2022
Regulatory decisions have a ripple effect, first affecting the pharma sponsors, and then the companies tasked to manufacture the drug. Pharmaceutical Technology looks at drugs and biologics with recent regulatory verdicts that will likely impact manufacturing volumes.
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Social Media Advertising for Pharma: Strategies to Boost Engagement & Compliance
Pharma Marketing Network
MARCH 6, 2025
Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers. but not in the EU.
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California’s low-cost insulin plans receive $100m manufacturing boost
Pharmaceutical Technology
JULY 15, 2022
CivicaRx is a non-profit generic drug company producing affordable insulin biosimilars in collaboration with the Juvenile Diabetes Research Foundation (JDRF). Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. In-house manufacturing the norm.
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Top 10 Pharma and Biotech M&As in the Past Decade
XTalks
JANUARY 20, 2025
Key benefits included the addition of Celgenes blockbuster drug Revlimid (lenalidomide), a cornerstone of its oncology portfolio, and access to innovative CAR-T therapies such as Abecma (idecabtagene vicleucel). Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.
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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry
Pharma Marketing Network
DECEMBER 31, 2024
Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.
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ODAIA wins $25m funding to boost commercial insights platform for pharma
Pharmaceutical Technology
MAY 2, 2023
ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.
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Novartis antibiotic retreat doesn’t stop Sandoz buying GSK drugs
pharmaphorum
FEBRUARY 12, 2021
The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.
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Is pharma digital ready?
World of DTC Marketing
JANUARY 26, 2021
Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.
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Common sense approach to the pharma industry
World of DTC Marketing
DECEMBER 18, 2020
Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.
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AbbVie CEO looks like a fool before Congress
World of DTC Marketing
MAY 19, 2021
While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.
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Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients
Pharma Marketing Network
FEBRUARY 27, 2025
Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.
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Top New Prescription Drug Commercials on TV 2023
XTalks
SEPTEMBER 28, 2023
While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. Outside of pharma, the list included new ads from Revlon and mobile games Dream.
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Health consumers: A long way off
World of DTC Marketing
OCTOBER 27, 2020
Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Health consumers are hungry for Amazon’s brand of transparency, convenience, and streamlined interactions for medical care. PhRMA is still pouring cash into politicians who are willing to fight for high drug pricing.
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