Intouch Solutions

NOVEMBER 18, 2021

Content like the combination of brand and generic names, or a black-box warning (when applicable), must be pinned in place to ensure that they will always appear when the brand is mentioned. Changes to brand websites, including refreshing or adding content, will affect the approved active ad assets in a search plan.

Branding 52

Branding FDA Compliance Marketing Regulation 52

Pharma Marketing Network

OCTOBER 24, 2024

As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. Remember, a patient who feels supported by your brand is more likely to engage with your treatment options. How do you keep up?

Marketing 52

Marketing Branding Pharma Companies Compliance 52

Cloudbyz

AUGUST 19, 2024

Strategies include: Compliance with Local Regulations: Adapting labeling to meet the specific requirements of each market, including language translations, symbols, and regulatory information. For example, the EU requires CE marking and compliance with the MDR, while the U.S. requires FDA compliance and UDI labeling.

Compliance 52

Compliance Manufacturing Regulation Marketing 52

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

Marketing 52

Marketing Branding Compliance Sales 52