ASH23: Pharma branding, Editas’ high bar and clinical trial diversity
Bio Pharma Dive
DECEMBER 11, 2023
Editas had the tall task Monday of convincing ASH attendees its gene therapy for sickle cell disease could improve on Casgevy and Lyfgenia.
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Bio Pharma Dive
DECEMBER 11, 2023
Editas had the tall task Monday of convincing ASH attendees its gene therapy for sickle cell disease could improve on Casgevy and Lyfgenia.
Pharmaceutical Technology
NOVEMBER 9, 2022
On November 2, the Institute for Clinical and Economic Review (ICER) released its updated evidence aimed at measuring the clinical effectiveness and cost of the two haemophilia gene therapies. Known by the brand name Roctavian, BioMarin’s haemophilia A therapy valoctocogene roxaparvovec could be fairly priced in the range of $1.95–1.96
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Fierce Pharma
NOVEMBER 14, 2024
The FDA issued its first stamp of approval for a cell or gene therapy back in 2017 to Novartis' Kymriah. | The gene therapy has already been approved to treat AADC deficiency in Europe and the U.K., among other countries, where it's branded as Upstaza.
Fierce Pharma
JULY 25, 2024
Three months after bagging FDA approval, Pfizer’s hemophilia B gene therapy has been cleared to expand its reach across the pond. | The company's first gene therapy will debut in Europe as Durveqtix. the drug is approved under the brand name Beqvez. In the U.S.,
pharmaphorum
DECEMBER 16, 2022
CSL’s gene therapy for haemophilia B has been recommended for approval by the EMA’s human medicine committee, setting up a decision by the European Commission early next year. The two companies are also planning to sell etranacogene dezaparvovec under the Hemgenix brand in the EU, assuming its gets approval.
FDA Law Blog
APRIL 13, 2025
By Sarah Wicks & Dara Katcher Levy FDAs Office of Prescription Drug Promotion (OPDP) issued its second Untitled Letter of 2025 to Taiho Oncology (Taiho) for a healthcare provider branded website for its drug LYTGOBI (futibatinib). Mirati) about a healthcare professional branded website for KRAZATI (adagrasib).
Scienmag
NOVEMBER 4, 2021
Fruit flies provide an effective platform for screening new obesity genes, and fat flies implicate a neuronal signaling pathway in weight gain, according to a new study publishing November 4th in the open-access journal PLOS Biology by Sadaf Farooqi and Andrea Brand of the University of Cambridge, UK, and colleagues.
Fierce Pharma
JUNE 22, 2023
After several delays and a narrow advisory committee vote, Sarepta’s Duchenne muscular dystrophy (DMD) gene therapy has finally won an accelerated approval. It's now branded as Elevidys.
BioPharma Reporter
JANUARY 13, 2022
Protagen, BioAnalytix, and GeneWerk this week announced their unified operations and re-brand as ProtaGene, a CRO partner for the biologics and cell and gene therapy developers, from discovery to commercialization.
Pharmaceutical Technology
JUNE 29, 2022
The next wave of medicine is well on course to be cell and gene-based. For cell and gene therapy applications, you need a variety of speciality enzymes of the highest purity, specificity, and consistency. Meanwhile, the pharma industry is undergoing somewhat of a transformation itself. And it’s within the family – Novozymes!”.
Pharmaceutical Technology
JULY 26, 2022
NPC is caused by mutations in the NPC1 gene (NPC type 1C) or the NPC2 gene (NPC type 2C) and is inherited in an autosomal recessive manner. Most cases are detected during childhood and progress to cause life-threatening complications by the second or third decade of life.
Pharmaceutical Commerce
JULY 3, 2024
The deal provides the CDMO with ownership of the Lexington facility, allowing for late-phase and commercial gene therapy development and manufacturing of a branded severe Hemophilia B product.
Pharma Marketing Network
FEBRUARY 27, 2025
Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. Instead of traditional promotional tactics, pharma brands can use educational content to build credibility.
STAT News
JANUARY 11, 2023
The company expects its Covid-19 antiviral pill to be launched in the Chinese market on Friday, but noted that Sinopharm is the only legally authorized distributor there of molnupiravir, which is sold under the brand name Lagevrio and was developed by Merck and Ridgeback Biotherapeutics.
XTalks
MAY 22, 2023
Conscious Greens is the first offering from Pairwise’s new brand, Conscious Foods. Pairwise teamed up with Performance Food Group (PFG) to co-brand its Purple Power Baby Greens Blend under PFG’s Peak Fresh Produce premium brand. Paul region, St. Louis and Springfield, Massachusetts.
Pharmaceutical Technology
FEBRUARY 23, 2023
It covers a broad range of techniques from the less invasive practice of intermittent fasting to drastic and invasive procedures, such as the implanting of microchips or injecting of gene-editing enzymes. The biohacking movement in its current branding has been around for more than a decade. How did biohacking start?
The Pharma Data
MAY 26, 2023
With broad and deep scale and expertise in development sciences, delivery technologies, and multi-modality manufacturing, Catalent is a preferred industry partner for personalized medicines, consumer health brand extensions, and blockbuster drugs.
Pharmaceutical Technology
JULY 28, 2022
Avastin, which is currently used as an off-label therapy for wAMD, is also of interest as Outlook Therapeutics is working on developing a branded version for this indication. A one-time treatment option would represent a significant shift in the treatment burden for wAMD.
pharmaphorum
APRIL 25, 2022
With iPSCs exhibiting game-changing potential in the bid to develop an off-the-shelf therapy, the brand-new iPSC Manufacturing Summit is the only summit dedicated to solving the manufacturing, quality and analytical challenges hindering your iPSC-derived treatments from reaching patients. Hear from: Fate Therapeutics. Notch Therapeutics.
pharmaphorum
MARCH 31, 2021
Novartis has been steadily building itself into a radio-oncology powerhouse in the last few years, seeing the category as one of four pillars of its cancer business, along with cell and gene therapy, targeted drugs and immunotherapeutics. In 2018 it paid $2.1
pharmaphorum
APRIL 5, 2022
The technique was able to predict individual drug responses more accurately than genetic features, such as mutations in three key genes (EGFR, KRAS and PIK3CA) which are already used to select patients for treatment with targeted drugs.
Pharma Marketing Network
DECEMBER 21, 2020
those that modify the expression of an individual’s genes or repair abnormal genes) has entered clinical practice, including 11 RNA therapeutics, 2 in vivo gene therapies, and 2 gene-modified cell therapies. This relinquishes many of the perceived benefits of RNAi therapies that distinguish them from gene therapy (e.g.,
pharmaphorum
AUGUST 19, 2020
Our community of supply chain experts are looking forward to connecting with you in the digital world, including: Christopher Baldwin , Supply Chain Director, Cell & Gene Therapy¸ GSK. Get your copy of the brand-new agenda for the full list of speakers and sessions. Kawa Chiu , VP CMC Supply Chain, Lyell Immunopharma.
XTalks
JUNE 14, 2023
The exact cost of Vevye has not been publicly disclosed; however, it is estimated that the price of Vevye may be in the range of similar cyclosporine ophthalmic emulsions, such as brand-name Restasis that carries a list price of $645.63 for a 30-day supply (without insurance coverage).
pharmaphorum
MAY 10, 2022
For me, on top of the patient focus, it’s about creating connectivity — bringing your science, data, brand, company at the right moment in the right channel with the right insights to your audience,” Mark Mulder states. That’s a brand-new channel that wasn’t there 10 years ago.
pharmaphorum
MARCH 21, 2022
Eli Lilly is investing $700M into genetic medicine, announcing plans to establish a Boston research center, and with the acquisition of Prevail Therapeutics in late 2020, Lilly secured access to two gene therapies that had already advanced into human testing — with one targeting Parkinson’s disease and the other, dementia.
Drug Channels
JUNE 5, 2023
View the Agenda Snapshot Enhance Patient Service, Network Design, and Channel Strategies to Improve Patient Access and Support In its 8th year, the Specialty Network and Patient Support Services Summit is an important event for senior leaders in patient access, trade, channel, market access, brand and account strategy.
pharmaphorum
MARCH 19, 2021
Scientists have identified responsible genes for approximately 50% of the estimated 7000 rare diseases 2. Concentrating on patient identification early in the clinical phases can drive brand loyalty and develop more effective tactics, to address unmet patient needs. How do you find rare disease patients?
Pharmaceutical Technology
MAY 23, 2023
In April, the pilot-level Nordic Pharmaceutical Forum (NPF) initiative, representing Finland, Iceland, Norway, Sweden, and Denmark, released an updated strategy document outlining the region’s plans to establish a joint procurement mechanism for medicines, with a declared focus on advanced therapy medicinal products (ATMPs) such as gene therapies.
The Pharma Data
SEPTEMBER 29, 2021
Data from four distinct analyses for Vitrakvi (larotrectinib) showcase its sustained clinical benefit for patients with solid tumors harboring an NTRK gene fusion (also referred to as TRK fusion cancer). About TRK Fusion Cancer TRK fusion cancer occurs when an NTRK gene fuses with another unrelated gene, producing a chimeric TRK protein.
The Pharma Data
MARCH 23, 2021
Berlin, March 23, 2021 – Bayer announced today that the Japanese Ministry of Health, Labor and Welfare (MHLW) has granted marketing authorization for larotrectinib, under the brand name Vitrakvi , for the treatment of Neurotrophic Tyrosine Receptor Kinase ( NTRK ) fusion-positive advanced or recurrent solid tumors.
pharmaphorum
SEPTEMBER 17, 2021
Havas Life Medicom, ARK and Pharmadoctor top the agency charts AstraZeneca, klarify and Novartis Gene Therapies top the pharma leader board. Among pharma companies and healthcare organisations, the top three companies, taking two Golds each, were AstraZeneca, klarify and Novartis Gene Therapies. Brand promotion. CREATION.co
pharmaphorum
FEBRUARY 23, 2021
Mandatory RWE was set out for Novartis’ gene therapy for spinal muscular atrophy (SMA) zolgensma (onasemnogene abeparvovec) in February 2021. Leela worked as an advisor to the Department of Health and Social Care on the 2019 Voluntary Scheme for Branded Medicines Pricing and Access (VPAS).
Pharma Marketing Network
FEBRUARY 23, 2023
Donna is an expert in brand building and commercialization. She runs Janssen’s Retina Gene initiatives. AI can help us create a market analog as we go into rare space in gene therapy for the first time.” Training AI with CRM sales force data could create a smart bot for brand sites.” – Donna. “As AI could help patients.
XTalks
JANUARY 9, 2024
In the US, some of the brand names that levothyroxine is sold under include Synthroid (from AbbVie), Levoxyl (Pfizer) and Tirosint (by Swiss manufacturer IBSA Institut Biochimique). The primary medication used to treat hypothyroidism is levothyroxine, a synthetic form of the thyroid hormone thyroxine (T4).
XTalks
APRIL 5, 2024
In Europe, the drug, branded Albrioza, was turned down by the European Medicines Agency (EMA), a decision that Amylyx appealed and lost in October 2023. Biogen and Ionis Pharmaceuticals’ antisense drug Qalsody received FDA accelerated approval in April 2023 , but only for a small subtype of ALS patients with a mutation in the SOD1 gene.
XTalks
JANUARY 26, 2024
” Related: Açaí Bowl Brand OAKBERRY Secures $67 Million in Series C Funding Monk Fruit Sweeteners and Beyond Elo Life Systems is set to launch a ground-breaking monk fruit sweetener in 2026. It employs advanced techniques like molecular farming and gene editing. But Elo Life Systems is not just about sweeteners.
Pharmaceutical Technology
MAY 10, 2023
Vydura is an oral tablet that acts as a calcitonin gene-related peptides (CGRP) receptor antagonist. Vydura is also sold under the brand name Nurtec. During migraines, the trigeminal nerves are activated that cause CGRP to be released.
The Pharma Data
JUNE 7, 2023
Since its launch, we have been able to demonstrate how beneficial the OneBio integrated biologics development solution can be to sponsors, saving them time on managing multiple partners, and handoffs between companies,” said Karen Flynn, Catalent’s Interim President, Division Head for BioModalities (Cell, Gene and Protein Therapies). “By
pharmaphorum
JANUARY 24, 2022
Health Canada has given the drug a green light – under the Sohonos brand – to treat fibrodysplasia ossificans progressiva (FOP), making it the first treatment for the ultra-rare genetic disorder. FOP is caused by a mutation in the gene for ALK2, which is known as ACVR1. billion takeover of Clementia Pharma in 2019.
pharmaphorum
APRIL 28, 2022
But the company was inspired to re-brand its rare disease business unit as a response to internal ramp-ups that have occurred over the last few years, Helfgott said. Plus, many of these small players are very good at research, not necessarily at developing or commercialising their brands,” he said.
pharmaphorum
JUNE 16, 2022
NHS England (NHSE) recognises this, pointing to an agreement with Orchard Therapeutics for Libmeldy (atidarsagene autotemcel), a gene therapy for metachromatic leukodystrophy (MLD) as well as spinal muscular atrophy (SMA) therapy, Zolgensma (onasemnogene abeparvovec).
XTalks
NOVEMBER 1, 2024
It is a biologic drug available exclusively as a brand-name medication, with no generic or biosimilar forms available. Botox is one of the most prescribed branded treatments for chronic migraine prevention, offering rapid relief with just four treatments per year. Price of Zolgensma: Zolgensma has a price of $2.1
pharmaphorum
JANUARY 4, 2022
Spinraza – which is also an antisense drug originated by Ionis – had the SMA market to itself for a couple of years after its launch in the US in 2017, growing quickly to reach more than $2 billion in 2019 before Novartis’ one-shot gene therapy Zolgensma (onasemnogene abeparvovec) reached the market.
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