XTalks

JUNE 21, 2022

WhizAI brings an augmented consumer platform to the life sciences industry to deliver better, smarter and faster business decisions at lower TCO with contextual, AI-powered analytics. We can get more out of the data that is generated and collected in life sciences organizations.

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XTalks

JULY 14, 2022

There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.

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XTalks

JUNE 26, 2023

Content marketing not only builds trust and credibility but also helps in driving brand awareness which attracts potential customers. Life science companies can position themselves as authoritative sources, create a community of loyal followers and influence purchasing decisions by leveraging content marketing strategies.

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BioPharma Reporter

MAY 2, 2023

Cytiva and the life sciences business of Pall Corporation are now united as one business under the Cytiva brand, with the completion of the integration announced this morning.

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pharmaphorum

OCTOBER 12, 2023

Will the excitement for Threads translate to life sciences brands? Mike.Hammerton Thu, 12/10/2023 - 10:00 Bookmark this

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BioPharma Reporter

JULY 23, 2024

As a strategic brand consultant at ramarketing, Laura Childs combines her extensive background in clinical research with strategic leadership and creative expression.

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BioPharma Reporter

JULY 23, 2024

As a strategic brand consultant at ramarketing, Laura combines her extensive background in clinical research with strategic leadership and creative expression.

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Life Science Branding Clinical Research Research 95

Pharma Marketing Network

NOVEMBER 23, 2022

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. It’s employer branding. Here’s how you can use employer branding to stand out, accelerate talent recruitment, and address skills gaps. Think like an employee.

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Intouch Solutions

MAY 23, 2024

Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning within the life sciences sector. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.

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Pharmaceutical Technology

MAY 5, 2023

The UK government, the National Health Service (NHS) England, and the Association of the British Pharmaceutical Industry (ABPI) have opened negotiations for a new Voluntary scheme for Branded Medicines Pricing and Access (VPAS). These negotiations began after the government held a debate on the matter on May 3. in 2023.

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World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Generic drugs versus branded is also a considerable expense.

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XTalks

OCTOBER 26, 2021

Employers within the life science, pharma and biotech industries should stay up to date with the latest remote hiring practises in order to attract top talent. Life science employers are still dealing with pandemic-related challenges during their remote hiring process. The Challenges of the Remote Interview Process .

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Intouch Solutions

AUGUST 5, 2024

More than 50 brands and more than 8,000 projects annually – emails, banners, websites and more – have used TEDAVI and the skills of our hundreds of digital specialists network-wide. It works because it’s been designed from the ground up for life sciences. And this isn’t a pilot.

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Pharmaceutical Commerce

APRIL 2, 2024

In this Pharmaceutical Commerce video interview, Joerg Tritschler, a partner in Simon-Kucher’s life sciences division, explores the two major strategies big pharma companies are employing amid current macro challenges and efforts to offset looming patent losses to blockbuster brands.

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pharmaphorum

AUGUST 17, 2022

The latest life science competitiveness indicators (LSCIs) were published by the Office of Life Sciences (OLS) in July 2022. The life sciences ecosystem. Leela worked as an advisor to the Department of Health and Social Care on the 2019 Voluntary Scheme for Branded Medicines Pricing and Access (VPAS).

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XTalks

JANUARY 4, 2023

In the era of increasing awareness of environmental, social and governance (ESG) policies, life science companies are starting to take notice of their benefits. ESG policies can be advantageous for small to mid-sized business-to-business (B2B) life science companies in a number of ways. Enhance Your Brand with ESG.

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Intouch Solutions

JULY 15, 2024

Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed.

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pharmaphorum

DECEMBER 14, 2020

In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? How healthy is your brand? Brands too can get sick and lose their vitality, but there are various diseases to watch out for, and here are two of the most prominent.

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Intouch Solutions

AUGUST 1, 2024

Developed by the company’s world-class global agency network, EVERSANA INTOUCH , TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets: websites, emails, media assets and more. CHICAGO – Aug.

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XTalks

NOVEMBER 6, 2023

To position your organization as the employer of choice, you need a comprehensive approach that combines talent acquisition tools and employer branding campaigns. What Is Xtalks’ Talent Acquisition & Branding Bundle (TABB)? Ready to get started with the Talent Acquisition & Branding Bundle?

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XTalks

JULY 14, 2022

There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.

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pharmaphorum

JUNE 2, 2022

The increase in drug launches and growing competition across therapy areas has made it challenging for brands and organizations to stand out from the crowd. It’s clear a new approach is needed to build more meaningful relationships that translate into return on investment for brands and portfolios. Develop digital native brands.

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Intouch Solutions

SEPTEMBER 30, 2024

Taking a deeper dive into our recent POV, Content Velocity: Mastering the Three Pillars of Success , Angela Tenuta, President, Agency, covers how pharmaceutical companies can master content velocity to deliver brand content with unparalleled speed, precision and reach in pharmaphorum’s most recent Deep Dive Magazine.

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XTalks

DECEMBER 14, 2022

In this week’s Xtalks Life Science podcast episode, Ayesha and the team spoke with the co-founders and co-CEOs of Amylyx, Joshua Cohen and Justin Klee, and Amylyx’s General Manager of Canada Chris Aiello, about the recent FDA approval of the company’s ALS drug Relyvrio.

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Pharmaceutical Technology

APRIL 12, 2023

Boehringer Ingelheim’s connected ecosystem, branded as the ‘One Medicine Platform’, is anticipated to become one of the largest global implementations of Veeva technology. It aims to increase interoperability and operational efficiencies.

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World of DTC Marketing

MARCH 3, 2022

Brands that streamline access win: Consumers reward brands that facilitate their journey to the proper care, medications, and, ultimately, optimal health. Successful, forward-thinking brands take a digital- and consumer-first approach to marketing across ages and populations. INSIGHT: Yes, and no.

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XTalks

FEBRUARY 1, 2021

We wanted to create a brand that is unique in the market, relevant to our clients and inspiring to our employees around the world,” said Nick Wright, president and COO of CellCarta, in a statement about the rebrand. “Our The company worked with Canadian consultancy firm BrandBourg to develop their new brand identity.

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STAT News

SEPTEMBER 12, 2022

In the life sciences industry, where company names derived from “biology” or “genetics” are a dime a dozen, it helps to have a brand that stands out. Pretzel Therapeutics is one of this year’s more creative gambits, launching Monday with $72.5

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XTalks

JUNE 15, 2022

The drug was recently approved (under the brand name Mounjaro) by the US Food and Drug Administration (FDA) for the treatment of type 2 diabetes. Subscribe to the Xtalks Life Science Podcast to never miss a new episode. In this episode, Ayesha discussed new data shared by Eli Lilly for its weight loss injection tirzepatide.

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Outsourcing Pharma

JANUARY 11, 2024

WNS supports the research and brand teams of more than 30 life sciences companies. The company believes its comprehensive pharma market research capabilities help clients in assimilating information from various data sources.

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XTalks

MARCH 26, 2025

This enhances brand recognition while also attracting new clients, strategic partners and speaking opportunities that further solidify their leadership. Our Thought Leadership Checklist outlines the essential steps to position your brand as an authority in clinical research. Will your business be one of them?

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Intouch Solutions

SEPTEMBER 23, 2022

23, 2022 – EVERSANA , a pioneer of next-generation commercial services to the global life sciences industry, today announced that EVERSANA INTOUCH was awarded the 2022 Advertising Agency of the Year, and Chief Executive Officer (CEO) Faruk Capan was named Advertising Agency CEO of the Year at the 2022 PM360 Trailblazer Awards.

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XTalks

JANUARY 20, 2025

From Bristol-Myers Squibbs monumental acquisition of Celgene to Pfizers recent purchase of Seagen, these deals illustrate the strategies and ambitions driving innovation in life sciences. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

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Intouch Solutions

OCTOBER 20, 2021

At EVERSANA, we’ve spent recent years tearing down the silos of a broken life sciences industry to reinvent commercialization. Together, we will engage the entire life sciences ecosystem in new and powerful ways. EVERSANA™ is the leading provider of global services to the life sciences industry.

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pharmaphorum

FEBRUARY 8, 2021

In the third part of this series taking stock of t he 2019 Voluntary Scheme for Branded Medicines Pricing and Access objectives, Leela Barham looks at the third VPAS objective that relates to the economy and innovation. support the life sciences industry across the UK and future innovation. Pricing of new medicines.

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Intouch Solutions

OCTOBER 7, 2022

Agency earns five awards for branding, philanthropic and creative campaigns in healthcare marketing and media. EVERSANA® is a leading provider of global services to the life sciences industry. KANSAS CITY– Oct. View the complete list of the 2022 MM+M winners at [link]. About EVERSANA®. About EVERSANA INTOUCH.

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Intouch Solutions

JUNE 14, 2022

Recently, we were delighted to announce the EVERSANA INTOUCH brand. And that’s the purpose of our new brand launch. Both EVERSANA and Intouch have always been defined by their shared mission: transforming the global life sciences industry with innovations that reimagine what’s possible in healthcare.

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