XTalks

JULY 14, 2022

There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.

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Life Science Production Marketing Branding 98

XTalks

JUNE 26, 2023

Content marketing not only builds trust and credibility but also helps in driving brand awareness which attracts potential customers. Life science companies can position themselves as authoritative sources, create a community of loyal followers and influence purchasing decisions by leveraging content marketing strategies.

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Life Science Marketing Sales Production 98

Intouch Solutions

NOVEMBER 16, 2023

The annual event assembled nearly 1,000 attendees from over 40+ countries across the healthcare ecosystem to learn, network and explore industry challenges, strategic trends and solutions in life sciences and healthcare.

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Life Science Medicine Pharma Companies Marketing 105

XTalks

JUNE 21, 2022

WhizAI brings an augmented consumer platform to the life sciences industry to deliver better, smarter and faster business decisions at lower TCO with contextual, AI-powered analytics. We can get more out of the data that is generated and collected in life sciences organizations.

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Life Science Sales Marketing Manufacturing 105

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. The UK government’s decision to set an unprecedented payback rate of 26.5%

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Sales Branding Drugs Medicine 243

Pharmaceutical Technology

MAY 2, 2023

ODAIA, a life sciences predictive analytics and commercial insights provider, has secured an investment of $25m in its Series B funding round. This software-as-a-service (SaaS) platform is also used by life science brands to launch their drugs, therapeutics and vaccines in the markets, using data-driven solution.

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Life Science Branding Pharma Companies Production 147

BioPharma Reporter

JULY 23, 2024

As a strategic brand consultant at ramarketing, Laura combines her extensive background in clinical research with strategic leadership and creative expression.

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Life Science Branding Clinical Research Research 95

Pharma Marketing Network

NOVEMBER 23, 2022

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. In particular, the industry is scrambling for people to fill marketing roles. It’s employer branding. Think like an employee. Look to experts for guidance.

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Life Science Branding Marketing Production 52

pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. Capturing market share. The combination of health and data, he passionately believes, will transform life sciences. billion in 2021 to $9.23

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Marketing Life Science Sales Branding 98

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Generic drugs versus branded is also a considerable expense.

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Pharmacy Generic Drugs Life Science Branding 227

XTalks

JANUARY 20, 2025

Among these, mergers and acquisitions (M&As) have played a pivotal role in reshaping the industry landscape, enabling companies to bolster their portfolios, enhance R&D capabilities and expand their global market reach. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

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Marketing Botox Life Science Pharma Companies 104

Intouch Solutions

MAY 23, 2024

Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning within the life sciences sector. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.

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Branding Life Science Research Marketing 59

XTalks

JULY 14, 2022

There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.

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Life Science Production Marketing Branding 52

Intouch Solutions

AUGUST 1, 2024

Developed by the company’s world-class global agency network, EVERSANA INTOUCH , TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets: websites, emails, media assets and more. CHICAGO – Aug.

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Branding Marketing Life Science Production 52

XTalks

OCTOBER 26, 2021

Employers within the life science, pharma and biotech industries should stay up to date with the latest remote hiring practises in order to attract top talent. Life science employers are still dealing with pandemic-related challenges during their remote hiring process. The Challenges of the Remote Interview Process .

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Life Science Marketing Branding Development 75

Intouch Solutions

AUGUST 5, 2024

More than 50 brands and more than 8,000 projects annually – emails, banners, websites and more – have used TEDAVI and the skills of our hundreds of digital specialists network-wide. It works because it’s been designed from the ground up for life sciences. And this isn’t a pilot. Many say they do. How many actually do?

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Life Science Compliance Branding Marketing 59

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. And in 2023, these investments will hopefully pay off.

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Sales Marketing Life Science Compliance 105

XTalks

FEBRUARY 2, 2021

B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Firstly, what is a Marketing Budget?

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Marketing Branding Sales Production 98

pharmaphorum

MAY 24, 2022

Organisations are missing out on the ability to harness their data to energise precision marketing and transform commercial performance. The pharma industry is adjusting to massive upheaval from the pandemic and markets are emerging from its grip reshaped and alive with competition. Deeper Insights.

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Marketing Sales Life Science Pharma Companies 111

pharmaphorum

MAY 24, 2021

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains.

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Marketing Branding Life Science Sales 102

pharmaphorum

DECEMBER 14, 2020

In today’s fast-paced world how do you make sure your brand messages resonate with your customers and, if they do, how can your brand become even more remarkable? How healthy is your brand? Brands too can get sick and lose their vitality, but there are various diseases to watch out for, and here are two of the most prominent.

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Branding Engineer Life Science Marketing 128

Intouch Solutions

OCTOBER 20, 2021

At EVERSANA, we’ve spent recent years tearing down the silos of a broken life sciences industry to reinvent commercialization. Together, we will engage the entire life sciences ecosystem in new and powerful ways. EVERSANA™ is the leading provider of global services to the life sciences industry.

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Life Science Marketing Production Branding 98

XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

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Marketing Life Science Compliance Doctor 104

Intouch Solutions

JULY 15, 2024

Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. To succeed in today’s rapidly evolving market, an evolved approach to brand planning is needed.

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Branding Life Science Marketing 45

pharmaphorum

AUGUST 17, 2022

The latest life science competitiveness indicators (LSCIs) were published by the Office of Life Sciences (OLS) in July 2022. The life sciences ecosystem. The median number of days between marketing authorisation and medicines being made available is included too. Interest in indicators.

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Life Science Medicine Marketing Regulation 59

XTalks

DECEMBER 20, 2023

In 2023, there were significant advancements and notable trends in the life sciences. Xtalks compiled a list of its top life science news and trends of 2023, which provided readers with the latest developments, information and expert insights across life science industries, including pharma, biotech and medical device.

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XTalks

JANUARY 4, 2023

In the era of increasing awareness of environmental, social and governance (ESG) policies, life science companies are starting to take notice of their benefits. ESG policies can be advantageous for small to mid-sized business-to-business (B2B) life science companies in a number of ways. Enhance Your Brand with ESG.

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Life Science Branding Marketing Regulation 52

World of DTC Marketing

MARCH 3, 2022

Brands that streamline access win: Consumers reward brands that facilitate their journey to the proper care, medications, and, ultimately, optimal health. Successful, forward-thinking brands take a digital- and consumer-first approach to marketing across ages and populations. INSIGHT: Yes, and no.

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Research Branding Doctors Doctor 143

Pharma Marketing Network

AUGUST 18, 2021

SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively. Marketing Agility – the Path to Digital Engagement & Innovation.

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Marketing Big Data Life Science Branding 98

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Engagement channels. Joanna Carlish. Do they have the right tone?

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pharmaphorum

JUNE 9, 2021

At Fishawack Health, we are always seeking opportunities to enhance our capabilities and help our life science clients navigate the new, dynamically changing healthcare environment. Meet closerlook. The COVID-19 pandemic has highlighted the necessity of digital communication and the opportunities an omnichannel approach brings.

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Marketing Life Science Branding Development 72

XTalks

MARCH 26, 2025

This enhances brand recognition while also attracting new clients, strategic partners and speaking opportunities that further solidify their leadership. Our Thought Leadership Checklist outlines the essential steps to position your brand as an authority in clinical research. Will your business be one of them?

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Clinical Research Research Branding Clinical Trials 52

pharmaphorum

JUNE 2, 2022

The increase in drug launches and growing competition across therapy areas has made it challenging for brands and organizations to stand out from the crowd. Additionally, in 2020 , pharmaceutical organizations spent 40% more on marketing than research but reported marketing?content Develop digital native brands.

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Life Science Branding Sales Marketing 52

Intouch Solutions

SEPTEMBER 30, 2024

Taking a deeper dive into our recent POV, Content Velocity: Mastering the Three Pillars of Success , Angela Tenuta, President, Agency, covers how pharmaceutical companies can master content velocity to deliver brand content with unparalleled speed, precision and reach in pharmaphorum’s most recent Deep Dive Magazine.

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Branding Compliance Life Science Marketing 59

XTalks

NOVEMBER 6, 2023

In today’s competitive job market, attracting and retaining top industry talent is crucial for your company’s success. To position your organization as the employer of choice, you need a comprehensive approach that combines talent acquisition tools and employer branding campaigns.

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Branding Life Science HR Marketing 52

Drug Channels

NOVEMBER 8, 2020

16th Annual Life Sciences Trade and Channel Strategies. That’s why the life science industry’s top experts will come together virtually on December 1-3 at Trade and Channel 2020. December 1-3, 2020 | Virtual Event www.informaconnect.com/trade-channel. Stuart Parker, Senior Director, Trade Relations, Mayne Pharma And more!

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Life Science Pharmacy Gene Therapy Drugs 52

FDA Law Blog

SEPTEMBER 26, 2023

(HP&M), a leader in providing legal and regulatory support to the life sciences industries, today announced the appointment of Jeff Grizzel to the newly created position of Chief Marketing Officer (CMO). I’m incredibly excited by the opportunity to work for HP&M and its amazing group of professionals.

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