Pharmaceutical Technology

JANUARY 23, 2023

As such, the SLE and LN marketplace is dominated by generics, and GSK’s Benlysta and AstraZeneca’s Saphnelo are the only drugs that have gained marketing approval specifically for SLE in more than 50 years. In previous years, Benlysta has managed to grow the lupus market in terms of value, having generated approximately $492.9m

Marketing 278

Marketing Production Drugs Trials 278

World of DTC Marketing

MARCH 10, 2021

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. The tools to design online ads are simple to use, but I do not expect DTC marketers to learn how to do this.

Marketing 190

Marketing Branding Production Containment 190

Pharmaceutical Technology

JUNE 12, 2023

Lotus Pharmaceuticals and Teraju Pharma have entered a strategic partnership to market Lotus’s products in a range of therapeutic areas in Malaysia. Teraju Pharma will be responsible for marketing and promoting the products using its relationships and infrastructure.

Marketing 242

Marketing Production Branding Manufacturing 242

Pharmaceutical Technology

JULY 26, 2022

According to GlobalData’s recent Niemann-Pick Type C (NPC): Opportunity Analysis and Forecast to 2031 report, the NPC market is expected to see significant growth during 2021–31. This sales growth will be in line with a steadily increasing disease prevalence and the entrance of novel agents into the market.

Marketing 306

Marketing Gene Branding Clinical Development 306

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Branding Production Drugs 192

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Branding Drugs Development 227

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Suppose pharma is to leap into being great at digital marketing.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

AuroBlog - Aurous Healthcare Clinical Trials blog

OCTOBER 15, 2024

(Abdullah Durmaz/Getty Images) In just a few years, brand-name injectable drugs such as Ozempic, Wegovy, Mounjaro and Zepbound have rocketed to fame as billion-dollar annual sellers for weight loss as well as to control blood sugar levels and reduce the risk of heart disease.

Marketing 244

Marketing Branding Drugs Clinical Trials 244

World of DTC Marketing

AUGUST 4, 2021

9ine: Hard to pronounce branded drug names often is a barrier to getting more information online. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. 8ight: The number one way people learn about new pharma products is via TV.

Marketing 279

Marketing Pharma Production Production Drugs 279

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. So what does that mean?

Marketing 214

Marketing Pharma Companies Branding Drugs 214

Pharmaceutical Technology

JULY 2, 2024

Leqembi will now face a challenger as donanemab enters the market under the brand name Kisunla.

FDA Approval 264

FDA Approval Branding Marketing 264

World of DTC Marketing

JULY 29, 2020

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. Each brand should have a dedicated eMarketing team. They should be integrated fully with the brand especially when it comes to market research findings. It’s like buying a car without an interior.

Marketing 183

Marketing Branding Pharma Production Pharma Conference 183

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. The post Marketing to physicians.

Marketing 173

Marketing Pharma Companies Branding Doctor 173

Bio Pharma Dive

AUGUST 5, 2024

For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. With the advent of precision medicine, however, ongoing disease state education has become increasingly critical.

Branding 264

Branding Manufacturing Medicine Marketing 264

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctor 196

Drug Patent Watch

JUNE 18, 2024

Branded generics are generic drugs that are marketed under a brand name by the manufacturer. These products contain the same active ingredients as their brand-name counterparts but are typically sold at a lower price point.

Branding 105

Branding Generic Drugs Containment Manufacturing 105

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. Identifying each segment with a persona can help a lot.

Marketing 199

Marketing Pharma Production Development Doctor 199

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. So why is pharma wasting so much money?

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Branding Production Drugs 155

XTalks

AUGUST 31, 2023

Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.

Branding 105

Branding Sales Production Protein 105

Fierce Pharma

OCTOBER 17, 2023

working to tweak the Statutory Scheme for branded medicines, the Association of the British Pharmaceutical Industry is making its discontent known—and it’s managed to rally more than 20 major drugmakers to its cause. Even as pharma giants try to get a handle on the Inflation Reduction Act in the U.S., With the U.K.

Branding 110

Branding Drugs Marketing Medicine 110

World of DTC Marketing

AUGUST 23, 2022

Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

Branding 243

Branding Doctor Doctors Marketing 243

Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. While the general public consumes about 17 hours of media a week and 2.5

Branding 105

Branding Marketing 105

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. CPG brands have finally admitted that consumers are changing how they purchase products and brands. Weight loss like that is not standard, and DTC marketers should clarify that.

Branding 226

Branding Marketing Production Doctor 226

World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. What about social media options?

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Bob Hoffman. When will Facebook be held accountable?

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Production Drugs Research 154

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. Setup also found that one third of brand marketers want their agencies to better understand their business + seek greater transparency and communication between Agency and Brand.

Branding 203

Branding Marketing Pharma Companies Doctor 203

Drug Patent Watch

DECEMBER 12, 2024

Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. This approach not only helps maintain market exclusivity but also ensures a steady revenue stream for pharmaceutical companies.

Branding 90

Branding Licensing Licensing Drugs 90

World of DTC Marketing

OCTOBER 13, 2021

SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. To get digital right, you need to build in-house capabilities for EACH brand team. There it was again. Click to Tweet.

Branding 218

Branding Marketing Production Development 218

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. According to metrics that I have reviewed for several brands, the most critical data for new drugs is the product label for HCPs. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

Pharmaceutical Technology

MARCH 8, 2023

Lilly launched a rapid insulin lispro, Lyumjev, in 2020, which has a lower price than Humalog at about $300 for 10ml (100 units/ml) and has underlined Lilly’s dominance in the insulin lispro market. At $92 for a five-pack of injections, Rezvoglar is a 78% discount on the price of Lantus.

Insulin 264

Insulin Branding Marketing Pharmacy 264

World of DTC Marketing

NOVEMBER 12, 2021

The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? Newer products have a lower bounce rate, while products that have been on the market longer have higher bounce rates. 4our : The online experience for branded sites varies by device.

Branding 180

Branding Marketing Production Pharma Production 180

Drug Patent Watch

JULY 1, 2024

Lipitor’s marketing strategy underwent a significant evolution as generic competition emerged, employing aggressive tactics to retain market share and brand […] Source

Marketing 105

Marketing Branding 105

Pharma Mirror

SEPTEMBER 6, 2023

by Nataliya Andreychuk, Co-founder and CEO of Viseven Many pharma brands still shy away from marketing directly to patients, depending on conversion through healthcare providers (HCPs). And it is not hard to see why.

Life Science 130

Life Science Marketing Compliance Branding 130