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Why hasn’t pharma embraced email marketing?

World of DTC Marketing

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289
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6 Reasons Why Aluminum is The Perfect Material for Food Packaging

XTalks

Aluminum is a popular choice for food packaging because of its superior recyclability and unique properties for product brands over other materials like plastics and glass – it is endlessly recyclable compared to plastic and paper, while being lighter and studier than glass. Availability. Environmental Sustainability. Versatility.

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The Paleo Diet Launches a Paleo Certification Program for Food Packaging

XTalks

Related: Will An Upcycled Certification Mark on Packaged Foods Resonate With Consumers? Food packaging labels are branching beyond traditional categories of organic and fair trade given the rising interest among consumers for easily discernible product information. In the US alone, the Paleo market was estimated at $2.7

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Rob’s Backstage Popcorn, Tingly Ted’s and Other New Celebrity Food Brands

XTalks

Rob’s Backstage Popcorn, a brand launched by the Jonas Brothers and consumer packaged goods (CPG) business The Naked Market, recently raised $7 million in a celebrity-backed series A funding round to support national growth at Albertsons, Kroger, Sam’s Club, Walmart and other retailers.

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How ‘Front of Package’ Nutrition Labels Have Improved Nutrition Over the Years

XTalks

A 16-year study on the effects of “front of package” (FOP) nutrition labels on food products suggests a correlation between the optional labels and the quality of nutrition within those foods, along with the foods of their competitors. Related: Move Over Nutrition Labels, Carbon Footprint Labels are Coming to a Snack Near You.

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Pharma on a digital hiring spree?

World of DTC Marketing

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Paying for really credible content is an option but “who has the budget?”

Marketing 180
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Kidfresh: The Better-For-You Kid’s Brand with Hidden Veggies

XTalks

Kidfresh, a New York-based brand of frozen children’s food featuring hidden veggies, recently added two new products to its robust lineup of frozen meals. It also uses BPA-free packaging, phthalate-free bowls and 100 percent recycled paperboard. However, Kidfresh is not the only frozen children’s brand with hidden veggies.