Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy.

Marketing 52

Marketing Pharma Companies Branding Production 52

World of DTC Marketing

JULY 7, 2022

Pharma marketers are more focused on ROI than ever, even when research points out a need for patients for more general information. I’ve attended many meetings where that dreaded ROI word trumps any activity that may benefit patients and the brand. 6ix: DTC marketers overestimate the impact of their product websites.

Branding 218

Branding Pharma Companies Marketing Production 218

Pharma Marketing Network

SEPTEMBER 19, 2023

Influencer marketing has become an increasingly popular tool for companies to reach their target audiences. In the pharma industry, influencer marketing has become a valuable way to reach out to potential customers and build brand awareness. As such, they can be an effective way to promote a brand or product.

Marketing 52

Marketing Branding Sales Production 52

Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry.

Marketing 52

Marketing Branding Production Pharma Companies 52

Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

Pharma Companies 52

Pharma Companies Production Marketing Branding 52

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it. In other words, they resonate.

Branding 180

Branding Pharma Companies Pharma Production Drugs 180

pharmaphorum

AUGUST 13, 2020

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 101

Branding Vaccination Vaccine Filler 101

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients.

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. A year ago, Facebook was making a hard charge to get the pharma business. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The Sudler brand will be officially retired at an international level.

Pharma Companies 52

Pharma Companies Marketing Branding Development 52

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion by 2026, according to research by the Business Research Company.

Marketing 98

Marketing Life Science Sales Branding 98

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. 1ne: Pharma companies are forcing out older, experienced employees. Finally, the culture within pharma HAS to change. Pure fantasy.

Pharma Companies 253

Pharma Companies HR Branding Marketing 253

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Sales 147

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Paying for really credible content is an option but “who has the budget?”

Marketing 180

Marketing Branding Packaging Packaging 180

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages. Where to start?

Doctors 286

Doctors Doctor Pharma Companies Production 286

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 87

Marketing Doctors Doctor Pharma Companies 87

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 14, 2022

They have, as a resource, knowledgeable thought leaders but rarely, if ever, ask them to write general health content for their websites because it doesn’t drive brand objectives. This means there is a significant opportunity for pharma to get closer to their audience by helping them understand health problems.

Branding 218

Branding Pharma Companies Containment Vaccination 218

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.

Branding 249

Branding Pharma Companies Development Production 249

World of DTC Marketing

JANUARY 15, 2021

Globally, we are seeing digitally- savvy brands fare better.” Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. This white paper, which is nothing more than an agency marketing tool is a bad reflection on Intouch.

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Your physician audience should be segmented by parameters that are important to the success of your brand.

Doctors 180

Doctors Doctor Sales Marketing 180

Pharmaceutical Technology

FEBRUARY 24, 2023

The EU is planning a sweeping revision of its pharma legislation in March, the largest change in 20 years. The overhaul will address drug marketing exclusivity length, pricing, patient access, innovation incentives, antimicrobial resistance, clinical trials, supply chain security and shortages, and environmental impact.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Engagement channels. Joanna Carlish. Content consistency.

Regulation 95

Regulation Marketing Sales Branding 95

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. How can we maximise marketing, sales, medical, access, and other teams’ efforts while making their jobs easier?

Branding 98

Branding Marketing Production Pharma Companies 98

World of DTC Marketing

DECEMBER 14, 2021

Second, the pricing is not the product of a free market economy. Free market forces are clearly not operational; there is limited competition on price, the person who needs the product is not in a position to negotiate the price, and there is no relationship of price increases over time compared with overall market inflation.

Insulin 184

Insulin Branding Production Marketing 184

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180