Branding Marketing Pharma Conference 
World of DTC Marketing
JULY 29, 2020
5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. Each brand should have a dedicated eMarketing team. They should be integrated fully with the brand especially when it comes to market research findings. It’s like buying a car without an interior.
pharmaphorum
DECEMBER 15, 2022
In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Direct-to-Consumer (DTC) marketing.
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