World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCP marketing is changing very quickly. The other challenge is going to be flexibility.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Pharma websites should NOT be stagnant.

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Pharma Production Production Marketing Doctors 261

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Branding Marketing Production Pharma Production 180

World of DTC Marketing

FEBRUARY 24, 2022

This could especially be true for pharma TV ads which seem to run back to back to back. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? So why do DTC marketers keep running the same spots again and again?

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Branding Pharma Production Marketing Doctors 210

World of DTC Marketing

FEBRUARY 3, 2022

Agencies are responsible for working with clients to implement changes that support brand objectives. You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. 5ive: We want to know about your target market.

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Marketing Pharma Production Production Doctors 247

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. Brands with superior customer experience bring in 5.7

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Pharma Production Branding Production Doctors 155

World of DTC Marketing

FEBRUARY 5, 2021

Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. It represents your brand and your company, which is why you need to allow your agency to use its expertise to design an online solution that works. Treat them as brand team members rather than a vendor.

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too. Will we go back to that?

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Marketing Doctors Doctor Pharma Companies 84

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites.

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Doctor Doctors Production Marketing 296

Fossil Remedies

NOVEMBER 22, 2022

If you are a budding entrepreneur who wants to launch a business of your own, then opening a pharmaceutical marketing firm could be a better choice. The pharma sector has been doing quite well for some time and the future seems to be equally exciting. Market forecasting and timely actions are the key points to success.

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Pharma Production Branding Production Marketing 52

World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Is TV the best channel?

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Doctors Doctor Drugs Production 249

Fossil Remedies

APRIL 7, 2020

Having headquarters in Ahmadabad, Gujarat, ‘ Fossil Remedies ’ is the top most Pharma franchises company in India with long years of experience.They manufacture and market more than 2800+ Pharma products and indulge in 8 Special divisions. They offer pharma franchise to interested parties. Wellona Pharma.

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Pharma Production Pharma Companies Production Contract Manufacturing 81

pharmaphorum

JULY 14, 2022

Fellow German group Grünenthal is a pharma company focused mainly on pain products, although its portfolio also includes other specialty medicines such as Nexium (esomeprazole) for gastrointestinal disorders. Grünenthal will make the purchase in cash upfront, with the final figure dependent on any closing adjustments.

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Drugs Sales Pharma Companies Cardiology 94

World of DTC Marketing

FEBRUARY 9, 2021

Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it. Remember it’s about then, not you but you can meet their needs along with your brand KRA’s by focusing on them.

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Drugs Pharma Production Doctor Doctors 180

Fossil Remedies

OCTOBER 23, 2019

You can market drugs under your brand name. You can team up with some establish pharma manufacturing company. Establish your brand in the market. Once the company is launched, it is time to promote the brand by using every possible channel. Do the research well and invest in marketing and advertising.

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Manufacturing Branding Pharma Companies Pharma Production 67

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. When I did the same, using the brand name for the search, I was taken back by both the number and depth of comments. What really surprised me was the use of social media to research Rx drugs.

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Doctor Doctors Drugs Research 217

World of DTC Marketing

JULY 5, 2022

The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. People are looking for credible sources of health information, so by becoming the “go-to source” for health information, pharma can exceed brand metrics.

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Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Some of their product ranges are: 400+ Antibiotics and general products.

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Pharma Companies Production Marketing Branding 52

Creogenic Pharma

FEBRUARY 17, 2021

250+ Products. PCD Pharma Franchise in Andhra Pradesh: Creogenic pharma is an ISO 9001:2008 accredited top pharma franchise firm. We are a marketing and brand development company in the pharmaceutical business for Franchise, Manufacturing, and other functions. Lowest Price. Best Service. Best Quality.

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Pharma Production Production Manufacturing Branding 52

Fossil Remedies

JULY 15, 2022

What should one look for in a pharma company? While partnering with a pharma company, you should check for a trusted brand name. Its products will get better trust and support due to custom-made promotional tools. They are designed as per the best market practices. The company should be ISO certified.

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pharmaphorum

OCTOBER 2, 2020

Orexo also sells drugs to combat opioid misuse, including Zubsolv (buprenorphine/naloxone), which accounts for the bulk of its revenues and is funding the development of the company’s digital therapeutics as well as a pipeline of specialty pharma products.

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pharmaphorum

OCTOBER 12, 2022

Both of these can ultimately deteriorate brand reputation. Additionally, by failing to adequately protect data, and as a result become victim to cyber-attack, manufacturers may be in breach of GDPR, which can lead to supply issues or items being recalled. The impact of having poor cyber defence infiltrates into almost all business aspects.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

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World of DTC Marketing

JUNE 14, 2021

A cat flipping a coin would be right 50% of the time yet DTC marketers have pouring money into online ads. First, they asked marketers and agency executives how many minutes a day they thought people spent watching video on demand. The industry continues to waste marketing budgets on what is essentially organized crime.”

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