World of DTC Marketing

JULY 13, 2025

One of the most common questions I hear from prospective clients is: “How would you build a great product website?” It’s a smart question—especially in healthcare, where your product site isn’t just a digital brochure. Long-winded explanations, clinical jargon, and “marketing speak” won’t land. What would you say?

Production

World of DTC Marketing

JULY 16, 2025

The walls between departments—Medical Affairs, Marketing, Regulatory, Legal—are supposed to protect scientific integrity and patient safety. They Understand the Realities of the Market, Not Just the Molecule Scientific rigor is critical. Pharma is a complicated business. But too often, these walls turn into silos. Messaging shifts.

Marketing

World of DTC Marketing

JUNE 8, 2025

Direct-to-consumer (DTC) pharma marketing once burst onto the scene with bold creativity, powerful storytelling, and game-changing blockbuster drugs. The first wave of DTC ads—think Pfizer’s Lipitor or Merck’s Vioxx—captivated audiences, defined brands, and revolutionized patient engagement. The 2010s marked a distinct shift.

Compliance

Pharma Marketing Network

JUNE 11, 2025

Pharmaceutical marketing has always been a dynamic force within the healthcare ecosystem. So what exactly is pharmaceutical marketing today, and how is it adapting to meet tomorrow’s challenges? So what exactly is pharmaceutical marketing today, and how is it adapting to meet tomorrow’s challenges?

Marketing

Intouch Solutions

DECEMBER 2, 2024

In the rapidly evolving landscape of direct-to-consumer (DTC) marketing, artificial intelligence (AI) is emerging as a transformative force. For large pharmaceutical companies and their senior brand marketers, understanding and leveraging AI can significantly enhance the effectiveness and efficiency of their marketing strategies.

Marketing

Pharmaceutical Technology

JUNE 9, 2025

Alex Watt June 9, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook The delays in market access in individual EU member states have been an obstacle to the industry. On average, 58% of branded drugs approved between 2021 and 2024 in Europe have either fully or restricted reimbursement.

Marketing

Pharma Marketing Network

JULY 14, 2025

In a world where TikTok influencers can spark health trends and AI is writing ad copy, pharmaceutical branding is no longer a slow-moving game of doctor visits and journal ads. So, how can pharma marketers build brands that resonate with digitally savvy consumers, skeptical physicians, and global regulators?

Branding

Drug Patent Watch

JANUARY 13, 2025

As we delve into the intricate world of biosimilar market dynamics, we’ll explore how these complex molecules are reshaping treatment paradigms across diverse patient populations. ”[1] The global biosimilars market is experiencing exponential growth, with projections indicating it will reach $69.4 from 2020 to 2025[1].

Marketing

Pharma Marketing Network

MARCH 26, 2025

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster?

Compliance

Pharma Marketing Network

JULY 26, 2025

That’s the crossroads pharma marketing faces today. As digital-first engagement accelerates and patient expectations rise, marketers must navigate a sea of compliance, data privacy laws, and eroding trust. To overcome these Pharma Marketing Challenges, marketers must adopt an empathy-driven, education-first approach.

Marketing

Drug Patent Watch

DECEMBER 12, 2024

Identifying branded drugs with a low likelihood of generic entry has become a crucial strategy for companies looking to expand their product portfolio through in-licensing. This approach not only helps maintain market exclusivity but also ensures a steady revenue stream for pharmaceutical companies.

Branding

World of DTC Marketing

JULY 15, 2025

That’s not just bad marketing—that’s malpractice. Yet pharma marketing teams act like they’re selling shampoo, not life-altering medications with risks and costs. Let’s ask a basic marketing question: Where is your audience? Improve product websites that patients visit after seeing a commercial.

Doctor

Pharma Marketing Network

JUNE 3, 2025

In todays crowded digital landscape, pharmaceutical brands face an increasingly complex task: turning awareness into action. For pharma marketers navigating strict compliance standards and shifting patient behavior, CTAs are not just marketing toolsthey are essential strategic assets.

Marketing

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

Branding

FDA Law

APRIL 8, 2025

Among other things, DPDs functions included: Facilitating the development, clearance, and publication of Product-Specific Guidances (PSGs). About one third of these PSGs are for complex products and many reflect what OGD and DPD learned about the science of equivalence from GDUFA-funded regulatory science research.

Generic Drugs

XTalks

APRIL 10, 2025

Fast Company also flagged four foodtech trends to likely define 2025: personalized nutrition powered by data, AIenabled product development, alternativeprotein scaleup and robotics in processing. While in Europe, TraceOne and Citeo launched an automated recyclabilityscoring integration for packaging with seven French brands in pilot.

Protein

Pharma Marketing Network

JULY 21, 2025

Pharmaceutical marketing has evolved far beyond traditional advertising. In a digital-first and HCP-centric world, high impact sponsorships are emerging as a cornerstone strategy for brands aiming to cut through the noise and establish authentic, memorable engagement. This format increases retention and improves brand recall.

Marketing

Pharma Marketing Network

MAY 2, 2025

In an era where misinformation spreads faster than facts, crafting a healthcare brand strategy that inspires confidence is more essential than ever. As consumers, providers, and payers grow increasingly skeptical of institutional messaging, brands must work harder to earn loyalty. It must be rooted in authenticity and clarity.

Branding

Pharma Marketing Network

JULY 2, 2025

In the digital-first era, social media marketing strategies are reshaping how pharmaceutical companies engage with healthcare professionals, patients, and caregivers. From awareness campaigns to real-time engagement, pharma brands that embrace digital transformation are seeing meaningful results across platforms.

Marketing

Drug Patent Watch

MARCH 18, 2025

In emerging markets, the struggle to provide quality healthcare is often hindered by the high cost of branded medications. By replicating the exact same active ingredients and formulation as their branded counterparts, generics offer a cost-effective alternative without compromising on quality.

Generic Drugs

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing

Pharma Marketing Network

APRIL 11, 2025

Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. This is where SEO marketing strategies become essentialallowing brands to boost visibility, earn trust, and support both HCP and patient journeys without violating regulatory guidelines.

Marketing

Pharma Marketing Network

MAY 2, 2025

In a digital age overflowing with content, how does a pharma brand truly connect with its audience? Imagine your brand not just being seen, but heardconsistently, authentically, and on demand. Thats the promise of healthcare podcasts , which are rapidly emerging as one of the most powerful tools in pharma marketing.

Branding

Drug Patent Watch

APRIL 8, 2025

With the rise of generic drugs, it's more important than ever to ensure that these alternatives meet the same high standards as their brand-name counterparts. From improved access to affordable medications to increased competition in the market, generics have revolutionized the way we approach healthcare.

Generic Drugs

Drug Patent Watch

MARCH 12, 2025

The Unseen Heroes of Generic Drugs: Stability Testing 101 As a consumer, have you ever stopped to think about the rigorous process that goes into bringing a generic version of your favorite medication to market? It's not just a matter of copying a formula and slapping a new label on it. One crucial aspect of this process is stability testing.

Generic Drugs

Pharma Marketing Network

JUNE 16, 2025

That’s where HCP targeting comes in—an evolving pillar of pharmaceutical marketing that blends precision, personalization, and performance. Pharma brands know that not all doctors are equal when it comes to prescribing behavior, influence, or engagement preferences. Moreover, value-based care has shifted provider expectations.

Marketing

Drug Patent Watch

DECEMBER 30, 2024

This article aims to provide a comprehensive overview of the key aspects of the regulatory framework, highlighting the requirements and challenges faced by pharmaceutical companies seeking to introduce generic drugs into the Japanese market. New Drug Application (NDA) : Needed for marketing approval of new drugs. Freyr Solutions.

Generic Drugs

Pharma Marketing Network

JUNE 15, 2025

So, how do leading brands make their pharma email marketing campaigns not only compliant—but effective—at scale? That’s what email marketing looks like in pharma. In this article, we explore pharma email marketing solutions tailored to large lists, with insights on deliverability, segmentation, and data-driven personalization.

Marketing

Pharma Marketing Network

MAY 30, 2025

In an era where personalization drives everything from Netflix recommendations to banking alerts, pharma marketing is undergoing a transformation of its own. Patient-Centric Pharma Marketing is no longer a buzzwordit’s the blueprint. But what strategies are actually moving the needle in 2025?

Marketing

Drug Patent Watch

JANUARY 29, 2025

As we navigate the complex world of healthcare, it's easy to overlook the intricacies of generic drug production. Generic drug production involves replicating a brand-name medication's active ingredient, formulation, and dosage. This, in turn, increases production costs. Let's start with the basics.

Generic Drugs

FDA Law

APRIL 13, 2025

By Sarah Wicks & Dara Katcher Levy FDAs Office of Prescription Drug Promotion (OPDP) issued its second Untitled Letter of 2025 to Taiho Oncology (Taiho) for a healthcare provider branded website for its drug LYTGOBI (futibatinib). Mirati) about a healthcare professional branded website for KRAZATI (adagrasib).

Branding

Pharma Marketing Network

JULY 25, 2025

From FDA approvals to policy shifts and AI-driven innovations, every week brings changes that could redefine patient outcomes and market strategies. In this article, we spotlight critical pharmaceutical developments, innovations, and marketing trends you need to monitor to stay competitive. Why does this matter to marketers?

Branding

XTalks

JANUARY 30, 2025

In 2020, the US Food and Drug Administration (FDA) issued a Guidance for Industry recommending that sponsors include plans for developing age-appropriate formulations of drug products in instances where adult formulations may not be suitable for paediatric patients. One of the most significant benefits of PDFs is their ease of administration.

Manufacturing

Pharmaceutical Technology

JUNE 23, 2025

Alvotech has moved one step closer to entering the Eylea (aflibercept 2 mg) biosimilar market, after a European Medicines Agency (EMA) panel recommended approval of its copycat biologic. CucuMberStudio via Shutterstock.

Marketing

XTalks

JANUARY 20, 2025

Among these, mergers and acquisitions (M&As) have played a pivotal role in reshaping the industry landscape, enabling companies to bolster their portfolios, enhance R&D capabilities and expand their global market reach. Following the merger, Actavis rebranded itself as Allergan, leveraging the strong recognition of Allergans brand.

Botox

World of DTC Marketing

JULY 25, 2025

Every year, marketers across industries eagerly await the unveiling of national advertising award winners. From iconic consumer brands like Nike and Apple to creative powerhouses like Budweiser and Dove, these accolades celebrate not only creativity but also the deep emotional connections brands form with consumers.

Branding

Pharma Marketing Network

MAY 7, 2025

This is where AI-driven search can transform the user experience and drive real results for pharma marketers. Imagine a physician visiting a drug brand site to review clinical trial data. Consequently, users are left frustrated, and vital brand content remains underutilized.

Branding