World of DTC Marketing

FEBRUARY 21, 2022

Pfizer and Merck have chosen to designate a select few generic manufacturers to produce cheaper versions of their drugs through the Medicines Patent Pool (MPP). Experts across the board are predicting demand for antiviral drugs will rapidly outpace supply. At this point, one must wonder why the U.S. About those copay cards. spending annually.

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Regulation Drugs Bioequivalency Vaccination 218

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays digital-first world, content marketing campaigns are no longer optional for pharmaceutical brands. Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in.

Branding 52

Branding Marketing Compliance Pharma Companies 52

Pharmaceutical Technology

SEPTEMBER 2, 2022

This is where partners such as Abacus Medicine Pharma Services can really help,” says Simon Estcourt, managing director of Abacus Medicine Pharma Services. There are many reasons why a company might prefer to keep commercialisation activities inhouse. De-risking drug launch.

Drugs 130

Drugs Pharma Companies Medicine Production 130

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.

Pharma Companies 181

Pharma Companies Drugs Branding Manufacturing 181

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Branding Compliance Drugs 52

pharmaphorum

NOVEMBER 26, 2020

The new entity has been developed to service expansion within the prescription medicines market, the trend towards specialist and personalised therapies, and the surge in innovative health technologies. The Sudler brand will be officially retired at an international level.

Pharma Companies 52

Pharma Companies Marketing Development Branding 52

pharmaphorum

NOVEMBER 5, 2020

Talking Medicines has raised £1.1 million) in funding that will be used to develop an artificial intelligence (AI) data platform that can be used by pharma companies to gain insights into how patients perceive them. To date Talking Medicines has raised £2.5 million ($1.4

Medicine 59

Medicine Pharma Companies Branding Regulation 59

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

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DNA Branding Vaccination Vaccine 116

pharmaphorum

FEBRUARY 11, 2022

Ipsen has started exclusive negotiations that could see its global consumer health business sold to fellow French pharma company Mayoly Spindler later this year. Ipsen’s specialty pharma business grew almost 13% to €2.6 billion takeover of Clementia Pharma in 2019. billion takeover of Clementia Pharma in 2019.

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Sales Pharma Companies Branding Cosmetics 103

pharmaphorum

FEBRUARY 11, 2021

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, according to one digital transformation leader. Pharma companies really need to become patient, but also healthcare professional, centric.

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Pharma Companies Marketing Branding Life Science 104

pharmaphorum

JULY 14, 2022

The legacy product now lies outside Bayer’s core areas of cardiology, oncology, haematology, ophthalmology, women’s health and radiopharmaceuticals, and the funds raised from the sale will support the “ongoing transformation of Bayer’s pharma business to focus on key areas of future medical innovation”, said the company.

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Drugs Sales Pharma Companies Cardiology 97

Intouch Solutions

NOVEMBER 16, 2023

Given the recent acquisition by EVERSANA, our joint welcome to the event attendees was a natural step in showing our united commitment to provide clients with unmatched support for brands worldwide.

Life Science 105

Life Science Medicine Pharma Companies Marketing 105

World of DTC Marketing

JANUARY 31, 2021

So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). I have worked with and stayed in contact with some R&D people within pharma and they have a different answer. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1

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In-Vivo Generic Drugs Drugs Gene Therapy 187

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

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Generic Drugs Drugs Pharma Companies Vaccination 155

pharmaphorum

JULY 15, 2021

The UK’s competition authority has issued its largest ever fine of more than £260 million ($360 million) to several pharma companies accused of colluding to hike the price of medicines delivered to the NHS.

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Marketing Sales Pharma Companies Medicine 119

Pharma Marketing Network

JANUARY 29, 2025

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. But what exactly is shaping the future of pharma marketing this year? Brands that fail to provide consistent messaging risk losing trust and engagement.

Marketing 52

Marketing Compliance Big Data Branding 52

Pharma Marketing Network

FEBRUARY 10, 2022

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. It’s no longer enough to build brand awareness, according to the panelists. Here are the top three things to know about engaging oncologists in 2022: 1.

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Branding Marketing Life Science Pharma Companies 98

Pharmaceutical Technology

SEPTEMBER 26, 2022

Vas Narasimhan, CEO of Novartis, said: “For Novartis, the separation of Sandoz would further support our strategy of building a focused innovative medicines company, with depth in five core therapeutic areas, and strength in technology platforms. These highlight the parent company’s focus on innovative and high-value drug development.

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Manufacturing Drugs Branding Sales 162

pharmaphorum

JANUARY 4, 2022

In 2019, drugs within the oncology therapeutic area accounted for $143 billion in branded pharmaceutical sales, equalling approximately 20% of all global pharmaceutical sales, according to McKinsey. This has led to a greater push into developing biologic medicine and exploring new ways to discover potential R&D candidates.

Pharma Companies 140

Pharma Companies Branding Development Sales 140

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. This is an increase in 14.2%

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Marketing Doctor Doctors Pharma Companies 100

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . These two acquisitions enabled the company to gain a significant presence in the field of pharmaceutical medicines for the first time.

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Sales Production Pharma Companies Marketing 126

Pharmaceutical Technology

JULY 14, 2022

In this ongoing series , we put a spotlight on contracts between pharma companies and contract manufacturing organizations (CMOs). In the same realm, Moderna received a positive bump when the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) approved Spikevax’s use in children aged six to 11.

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World of DTC Marketing

DECEMBER 10, 2020

Pharma companies continue to be among the most profitable industries, even outperforming tech companies. The Pharma Spin. Pharma continues to spin the lie about the high development costs of drugs but an analysis tells us the truth. More excess profit comes from the next 100 or 200 brand-name drugs.

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Drugs Research Manufacturing Development 181

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

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Pharma Companies Sales Vaccine Vaccination 116

pharmaphorum

JANUARY 16, 2023

Two top pharma companies have exited the UK’s voluntary medicines pricing agreement in protest at what the industry has said is a “punitive” system of revenue clawbacks, casting doubt on the future of the scheme in its present form. In December, the ABPI warned that clawback – totalling almost £3.3

Life Science 69

Life Science Drugs Branding Medicine 69

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Marketing Pharma Companies 111

Fossil Remedies

JULY 15, 2022

As the number of people affected by these problems is increasing, there is a high demand for medicines required to treat them. If you are planning to launch Cardiac Diabetic PCD Pharma Franchise, then it is the best time. You need an ISO-confirmed company that has WHO and GMP certification also.

Pharma Companies 52

Pharma Companies Medicine Packaging Packaging 52

pharmaphorum

AUGUST 24, 2020

Takeda has joined the ranks of big pharma companies jettisoning consumer health businesses in order to concentrate on higher-margin prescription drugs. Takeda Consumer Healthcare sells OTC medicines and other health products with sales of 60 billion yen ($567 million) in fiscal 2019.

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Sales Medicine Production Pharma Companies 80

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

Marketing 52

Marketing Branding Pharma Companies Compliance 52

pharmaphorum

APRIL 12, 2022

Because pharmacists dwell in the world of medicine and see the costs associated with prescriptions daily, they are often much more informed about what a drug will cost compared to a medical doctor or provider’s office. “In talking to pharmacists, they say they want to get people their medications at the right price.”

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Nurses Branding Marketing Research 98

Pharma Marketing Network

JANUARY 7, 2025

How do you position your brand as a force for good while addressing public concerns? Think of Big Pharma as a lighthouse: its purpose is to guide and protect, but if the light isn’t clear, it can be misinterpreted. For marketing executives, the goal is simple: give stakeholders the information they need to trust your brand.

Branding 52

Branding Pharma Companies Marketing Manufacturing 52

Fossil Remedies

NOVEMBER 22, 2022

You can become part of a big company network as a PCD pharma distributor or a PCD pharma firm. Other than conventional medicines, nowadays, people are making good money by opening franchises in Neuro products, Ayurvedic medicines, Gynec products, etc. Selection of brand. Wide range of products.

Pharma Production 52

Pharma Production Branding Production Marketing 52

pharmaphorum

NOVEMBER 6, 2020

Even now, having a CIDO or chief digital officer on the board isn’t ubiquitous among big pharma companies, despite the encroachment of big tech firms like Amazon, Google and Apple into the healthcare space. At the same time, the industry is looking to develop digital medicines that improve patient outcomes.

Pharma Companies 56

Pharma Companies Branding Development Production 56

pharmaphorum

DECEMBER 2, 2020

After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. This became their mainstay for many years, laying the basis for their continued growth.

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Sales Production Drugs Marketing 128

pharmaphorum

FEBRUARY 4, 2021

Jazz Pharma has agreed a $7.2 billion deal to by GW Pharmaceuticals and its pioneering cannabis-derived medicines, headed by childhood epilepsy drug Epidiolex. Epidiolex (cannabidiol) was the first cannabis-based medicine to be registered by the FDA in 2018, following that with a European approval (as Epidyolex) the following year.

Sales 64

Sales Medicine Marketing Pharma Companies 64

Pharma Marketing Network

OCTOBER 17, 2024

Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

Marketing 52

Marketing Pharma Companies Regulation Production 52

pharmaphorum

JANUARY 8, 2021

There’s a new player in the neurology and mental health drugs market after Italy’s Angelini Pharma merged with Switzerland’s Arvelle Therapeutics in a deal worth up to $960 million based around the anti-seizure drug cenobamate. It is a small molecule with a dual action, which stimulates the ?-aminobutyric

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Licensing Licensing Pharma Companies Medicine 52